Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 17th May

Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?
An MxMIndia Report with reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal
http://www.mxmindia.com/2012/05/apology-rs-500cr-is-indian-express-right-in-sending-open-a-legal-notice/

Planners happy with Satyamev's 4.9 TVR
The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot
http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/

Loyalty factor is the key to consistency in season 5 IPL viewership
What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million
http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/

Parle-G upgrades to Parle-G Gold
This is Parle's second attempt at bringing a variant to Parle-G. The product is targeted at keeping in mind the urban markets
http://www.mxmindia.com/2012/05/parle-g-upgrades-to-parle-g-gold/

Media Matrix: Valuing Audience - Part II
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-valuing-audience-part-ii/

Meridian's creative leadership changes
Has appointed Anuraag Khandelwal and Satish deSa as Executive Creative Directors with effect from June1
http://www.mxmindia.com/2012/05/meridians-creative-leadership-changes/

Lowe Lintas to host 10th Portfolio Night
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted
http://www.mxmindia.com/2012/05/lowe-lintas-to-host-10th-portfolio-night/

Bollywoodlife leapfrogs into leadership league
The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation,USA with United Internet Germany
http://www.mxmindia.com/2012/05/bollywoodlife-leapfrogs-into-leadership-league/

Endemol India forays into films
To remake the Vidya Balan starrer Kahaani in Tamil and Telugu
http://www.mxmindia.com/2012/05/endemol-india-forays-into-films/

Media Pro fights piracy in Gujarat
Files FIR Against GTPL Affiliated Operator For Unauthorized Analog Signal Transmission
http://www.mxmindia.com/2012/05/media-pro-fights-piracy-in-gujarat/

Inext's Ward Watch for civic issues
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
http://www.mxmindia.com/2012/05/inexts-ward-watch-for-civic-issues/

The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
There is an explosion of devices that are now connecting over to the Internet. We are living in an increasingly "hyperconnected" world where everyone is online 24/7, says Bruno Goveas
http://www.mxmindia.com/2012/05/the-anchor-bruno-goveas-lists-5-key-trends-shaping-the-internet/

Debrief: Cadbury Dairy Milk: Slice of sweetness
This ad works for me. Because the brand arrives seamlessly into the story, it isn't forced. Also, the situation is very slice of life, many young people will identify with it
http://www.mxmindia.com/2012/05/debrief-cadbury-dairy-milk-slice-of-sweetness/

[MJR] Un-miserable about Trai's ad regulations
Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I'm a bit un-miserable
http://www.mxmindia.com/2012/05/mjr-un-miserable-about-trais-ad-regulations/

Stories on 3rd May

World Press Freedom Day Special: Possible for ethics & profit-making to co-exist: Paranjoy Guha Thakurta
The veteran journalist talks on what ails the profession, regulation & the future of the news media
http://www.mxmindia.com/2012/05/possible-for-ethics-profit-making-to-co-exist-paranjoy-guha-thakurta/


World Press Freedom Day Special: 'The free press can also lie'
The freedom of the media as well as of journalists is an issue, not just in the countries that officially limit press freedom, but also in democracies
http://www.mxmindia.com/2012/05/world-press-freedom-day-special-the-free-press-can-also-lie/


World Press Freedom Day Special: Mediaah! Is our media free to report the truth?
On World Press Freedom Day, Pradyuman Maheshwari says the real problem with the media is not just governmental bullying, but pressures from business interests and often journalists crawling when they can run
http://www.mxmindia.com/2012/05/mediaah-is-our-media-really-free-to-report-the-truth/

Introducing: Media Matrix, a new weekly column by Paritosh Joshi
Introducing a new weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media, as a marketer and on industry bodies, Mr Joshi will analyse issues concerning the business of media and marketing. And more!
http://www.mxmindia.com/2012/05/introducing-media-matrix-by-paritosh-joshi/

Big retailers offer discounts as growth slows
With the overall economy looking weak, customers are tightening their purse strings amid low increments
http://www.mxmindia.com/2012/05/big-retailers-offer-discounts-as-growth-slows/

No comebacks on Tariff Order: TRAI chairman
The TRAI chairman has said in a television interview that the TRAI will not relook at the recommendations on carriage fee
http://www.mxmindia.com/2012/05/no-comebacks-on-tariff-order-trai-chairman/

No half-truths with Millennium Post: Ganguly
Millennium Post, the all-colour daily was rolled out by Durbar Ganguly, who will act as the Publisher & editor-in-chief of the newspaper
http://www.mxmindia.com/2012/05/no-half-truths-with-millennium-post-durbar-ganguly/

Indian consumers highly impatient with customer service execs: Study
64 per cent of Indians lose their temper with a customer service executive, far higher in comparison to an average of 48 per cent
http://www.mxmindia.com/2012/05/indian-consumers-highly-impatient-with-customer-service-execs-study/

Divya Bhaskar's Green Chronicles
The coffee table books - Green Chronicles - is an attempt to acknowledge the green efforts of the organisations in Gujarat
http://www.mxmindia.com/2012/05/divya-bhaskars-green-chronicles/

The Anchor: Pratap Bose list 5 reasons why awards are important
If an agency fares well at award functions, it is definitely recognized by clients, giving itself an option of fluffing its feathers, says Pratap Bose
http://www.mxmindia.com/2012/05/the-anchor-pratap-bose-list-5-reasons-why-awards-are-important/

Debrief: Havells Fans: Masterstroke!
For one, getting Rajesh Khanna back from his long exile is serious lateral thinking. It makes the TVC surprising, noticeable and clutter breaking
http://www.mxmindia.com/2012/05/debrief-havells-fans-masterstroke/

[MJR] A button to mute screeching panelists, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-a-button-to-mute-screeching-panelists-please/

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/