Stories on 3rd Feb '14

Don't reject new IRS, correct it: Amit Ray, former MRUC TechCom chair
A Q&A with the media veteran + MxMIndia comment: Worries for broadcasters, when publishers hailed IRS, likely outcome of INS-MRUC meeting
http://www.mxmindia.com/2014/02/dont-reject-it-correct-it-amit-ray-former-mruc-techcom-chair/

Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog
The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency
http://www.mxmindia.com/2014/02/vikram-gaikwad-vistasp-hodiwala-join-hands-to-launch-new-agency-underdog/

Amith Prabhu: What corporate spokespersons can learn from the historic Rahul Gandhi interview?
The first interview addressing English urban Indians should have not happened on television, writes Amith Prabhu, listing the lessons the Rahul Gandhi interview has for PR folk
http://www.mxmindia.com/2014/02/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-historic-rahul-gandhi-interview/

Preeti Vyas, Paresh Chaudhry on Dubai Lynx jury
The Vyas Gianetti Creative chairwoman and PR CEO have been named in the first set of juries announced
http://www.mxmindia.com/2014/02/preeti-vyas-paresh-chaudhry-on-dubai-lynx-jury/

Firstpost.com launches new business portal, Firstbiz
Firstbiz will be a standalone business and news website from Network18's Firstpost
http://www.mxmindia.com/2014/02/firstpost-com-launches-new-business-portal-firstbiz/

MTV and Twitter partner on #RockTheVote
MTV launches 'Follow the hashtag' using Twitter to fuel "Hero MTV Rock The Vote" campaign
http://www.mxmindia.com/2014/02/mtv-and-twitter-partner-on-rockthevote/

Reviewing the Reviews: Half to two stars for One by Two
One by Two has already made it to some critics' list of one of the worst films of 2014, and it's just January, notes Deepa Gahlot
http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-two-stars-for-one-by-two/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

Stories on 8th Mar'13

Laadli day for women with media campaign
'I am Laadli', a social media campaign by Population First in collaboration with Leo Burnett, plans to help women celebrate themselves
http://www.mxmindia.com/?p=43214


By Invitation | Apurva Purohit: Seeta and Geeta
Salwar suit = behenji. Short skirt = hot young thing. Apurva Purohit is dismayed that when representing women, Indian advertising is still stuck in the dark ages
http://www.mxmindia.com/?p=43213


Paritosh Joshi: Saluting Rosa Parks
The much reviled television has everything to do with who the young, exuberant and unstoppable woman is is and how she got here, writes Paritosh Joshi
http://www.mxmindia.com/?p=43215


Shailesh Kapoor: Women's Day? TV Needs A Men's Day!
For the television industry, Women's Day should be even less relevant. After all, the woman is the boss of the television remote, notes Shailesh Kapoor
http://www.mxmindia.com/?p=43211


Anil Thakraney: Be a cool feminist
While one is all for feminism, I am allergic to militant feminists, the sort who are convinced that every single male walking the earth is a bloody misogynist, and the creep deserves to be immediately annihilated, writes Anil Thakraney
http://www.mxmindia.com/?p=43207


Ranjona Banerji: Tokenism at its worst
Tokenism and sweet little gestures around March 8 began to ring hollow quite a few years ago, rues Ranjona Banerji
http://www.mxmindia.com/?p=43240


Speaking of Which | Gender Defender
Being aware of bias in one's choice of words is among the first steps in an egalitarian world, writes Vidya Heble
 http://www.mxmindia.com/?p=43209


Media vehicles celebrate Women's Day
International Women's Day is being celebrated across various media platforms.
http://www.mxmindia.com/?p=43253


MxM announces self-defence workshops for all media organizations
Write to sales@mxmindia.com or call Alok Kapuria @ 9892832681 to organise a self-defence workshops in your organization
http://www.mxmindia.com/?p=43239


Digitization Phase II: Deadline round the corner
Supriya Sahu, Joint Secretary, MIB has said that amendments would be made soon in the digitization policy to switch off channels in phased manner

http://www.mxmindia.com/?p=43210

Stories on 21st Feb '13

Ogilvy's Sabnavis: 'The basics don't change'
It's a familiar litany - talent is still the biggest challenge. But much else is different for Ogilvy and Madhukar Sabnavis, as MxMIndia finds out
http://www.mxmindia.com/?p=42023

Pepsi plans Rs 150-cr IPL splash to take on Coca-Cola
It's a revival of cola wars as PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
http://www.mxmindia.com/?p=42050

Paritosh Joshi: When is a TV no longer a TV?
With his 'Smart TV' turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television
http://www.mxmindia.com/?p=42034

Media biggies in Odisha tomorrow for M&E conclave
The one-day conference, to be attended by the stalwarts of media industry, will be organised by Odiya daily Sambad
http://www.mxmindia.com/?p=42021

Leo Burnett creates TVC for Samsung Galaxy Grand
The TVC will be aired across Hindi and English entertainment and movie channels
http://www.mxmindia.com/?p=42018

DeBrief: Quikr.com: Madness pays
Much-needed outrageous advertising will quickly get Quikr.com into the consumer mindspace, writes Anil Thakraney
http://www.mxmindia.com/?p=42033

Elephant refreshes Lacto Calamine
Elephant Strategy + Design refreshed Piramal Healthcare’s Lacto Calamine which has a 25-year history and equity as a trusted skincare solution
http://www.mxmindia.com/?p=42079

Vh1 India and Hungama launch app for Facebook
Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable fans to listen to Vh1's picks of international music
http://www.mxmindia.com/?p=42022

One97 expands board; appoints CFO
Raj Ahuja from Star India joins as the CFO, and Vivek Gour, CEO Air Works, joins the board
http://www.mxmindia.com/?p=42020

ANCHOR | One Big Idea by Agnello Dias
Uniform fee structure is the need of the hour
http://www.mxmindia.com/?p=42019

ANCHOR | One Big Idea by Zafar Rais
Choosing the right platform  for optimum outreach
http://www.mxmindia.com/?p=42017

Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 1st Feb '13

IAA Leadership Awards: Stage set for big night for Indian media & marketing
The inaugural awards for media, ad and marketing professionals tomorrow is to be followed by a star-studded Colors party
http://www.mxmindia.com/?p=40711


More on The MxMIndia Emerging Leaders Series
More information on the MxMIndia Emerging Leaders Series
http://www.mxmindia.com/?p=40704

It's wait-and-watch for Wal-Mart, Tesco, Carrefour...
Global retailers like Wal-Mart, Tesco, Carrefour and others not buying India's FDI in retail story
http://www.mxmindia.com/?p=40668

Paritosh Joshi: Heads, you win. Tails, I lose
For the IRS, it's a case of damned if you do and damned if you don't
http://www.mxmindia.com/?p=40647

Archiving in the time of digital
Managing a media archive is no mean task, though the digital era has infused it with new life and efficiency. The Association of Media Libraries and Archives' two-day conference on Feb 4 and 5 will discuss the challenges and opportunities of digital archiving
http://www.mxmindia.com/?p=40650


Anil Thakraney | Needed: Creative people's vote bank
Using the social media, is it possible to create huge groups of supporters of arts and free speech in different cities and towns of India?
http://www.mxmindia.com/?p=40649

Ranjona Banerji: Dissecting the discussions on telly...
Ranjona Banerji reviews the fare on nightly news and on the internet
http://www.mxmindia.com/?p=40702

RBNL launches Big Thrill, Magic on Ditto TV
Reliance Broadcast Network has launched Big RTL Thrill And Big Magic on Ditto TV, India's first 'Over-The-Top' TV distribution platform
http://www.mxmindia.com/?p=40654

Zoom TV launches responsive website Zoomtv.in
A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids
http://www.mxmindia.com/?p=40653

IPL 2013 player auction live on Six
On February 3, Sony Six will telecast live the Pepsi IPL 2013 player auction as the bidding process rolls out for the sixth edition of the tournament and nine team owners battle it out to build their dream team
http://www.mxmindia.com/?p=40669

Genesis Burson-Marsteller reveals the TR:OUTH
Communications firm Genesis Burson-Marsteller has identified the top 13 trends that could define Indian youth in 2013
http://www.mxmindia.com/?p=40651

ANCHOR | One Big Idea by Bobby Pawar
Advertising has to adapt to changing consumer culture and technology
http://www.mxmindia.com/?p=40645

ANCHOR | One Big Idea by Sanjay Tripathy
M-commerce is an enabler for information transaction and sharing

http://www.mxmindia.com/?p=40644

Stories on 25th Jan '13

Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series
MxMIndia will bring you the first and only Indian Media Power List & series on Emerging  Leaders
http://www.mxmindia.com/?p=40189

Ashok Amritraj makes TV show of docus on social issues
Hollywood producer Ashok Amritraj to produce television shows on social issues in India
http://www.mxmindia.com/?p=40180

Paritosh Joshi: Ratings need reinventing
Faceless, identity-less statistics - or the very centre of all analytical exercises? It's time to give viewers their due
http://www.mxmindia.com/?p=40169

Anil Thakraney: Movies & ads don't create rapists
I strongly believe movies and ads have a very limited role to play in influencing social behavior. Think about this: If movies could affect people, we would have been a nation of a billion noble citizens, as films almost always tell us that good wins over evil
http://www.mxmindia.com/?p=40168

Ranjona Banerji: Country can't be held ransom to career ambitions of anchors
Ranjona Banerji highlights former navy chief Arun Prakash's damning indictment of TV media's role over skirmishes on the LOC.
http://www.mxmindia.com/?p=40205

Speaking of Which | Begging the Question
Vidya Heble entreats readers not to beg. The question, that is
http://www.mxmindia.com/?p=40170

Anchor | One Big Idea by Srikant Sastri: Broadband reach, multilingual content
http://www.mxmindia.com/?p=40167

One Big Idea by Harrish M Bhatia: Mutual cooperation by radio brands to show true potential for advertisers
http://www.mxmindia.com/?p=40166

Draftfcb Ulka appoints Trishay Kotwal as CD
Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director
http://www.mxmindia.com/?p=40179

Headlines Today introduces 'Right to Be Heard'
A new initiative by the English news channel promises people the chance to be heard
http://www.mxmindia.com/?p=40178

Suppandi on your lunchbox soon?
Amar Chitra Katha has announced the Tinkle range of back-to-school and stationery products, and is in talks with business partners, distributors and manufacturers for the Tinkle franchise
http://www.mxmindia.com/?p=40182

Cogito team wins Young Managers competition
A team from Cogito Consulting has won the BMA competition for young managers 2013
http://www.mxmindia.com/?p=40181

Stories on 10th Jan '13

Insensitive or just mirroring reality?
With the focus now on portrayal of women in popular culture to prevent excesses, the debate is now on how ads ought to be gender sensitive
http://www.mxmindia.com/2013/01/insensitive-or-just-mirroring-reality/

Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus
Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand
http://www.mxmindia.com/2013/01/paddy-joins-adfest-2013-as-jury-president-design-lotus-print-craft-lotus/

Kamal Haasan puts off Vishwaroopam launch, will not pull out from DTH release
Kamal Haasan postpones the Vishwaroopam launch but says he will not his DTH partners
http://www.mxmindia.com/2013/01/kamal-haasan-puts-off-vishwaroopam-launch-will-not-pull-out-from-dth-release/

Paritosh Joshi: In praise of Agora Redux
For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast
http://www.mxmindia.com/2013/01/paritosh-joshi-in-praise-of-agora-redux/

R K Swamy Media Group wins Fortis Hospitals
R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch
http://www.mxmindia.com/2013/01/r-k-swamy-media-group-wins-fortis-hospitals/

Big FM 92.7's Trivandrum station gets best reporting award at Kerala film fest
Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'
http://www.mxmindia.com/2013/01/big-fm-92-7s-trivandrum-station-gets-best-reporting-award-at-kerala-film-fest/

Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year
Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-salman-khan-katrina-kaif-ranked-most-popular-bollywood-stars-of-the-year/

Debrief: Hero Glamour:  The chick magnet
The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal
http://www.mxmindia.com/2013/01/debrief-hero-glamour-the-chick-magnet/

Big Fame Star set for take-off
The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland
http://www.mxmindia.com/2013/01/big-fame-star-set-for-take-off/

Anchor | One Big Idea by Jaideep Shergill: Using content for marketing
As the nature of marketing communication shifts decisively from hardsell to engagement, content marketing is becoming a powerful tool for brands to build relationships with customers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-jaideep-shergill-using-content-for-marketing/

Anchor | One Big Idea by Vikram Sakhuja: Pressure on GECs as digitization enables greater consumer choice

My big idea for Hindi GEC TV media to leapfrog is to go FTA (free to air).

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-vikram-sakhuja-pressure-on-gecs-as-digitization-enables-greater-consumer-choice/

Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 20th Dec '12

How safe are women in news media?
Uncertain hours & tough work conditions - women in the news media don't have it easy. How safe is the work life for them? The first of MxMIndia two-part report. Plus: the women in the MxMIndia team talk of their experience
http://www.mxmindia.com/2012/12/how-safe-are-women-in-news-media/

Coke vs Pepsi wars to spill over cricketing pitch in IPL 6
The cola wars are likely to spill over the cricketing pitch in the sixth edition of the Indian Premier League next month
http://www.mxmindia.com/2012/12/coke-vs-pepsi-wars-to-spill-over-cricketing-pitch-in-ipl-6/

Paritosh Joshi: Eternal Vigilance - The Price of Freedom
With shockers in the news every second day, the question arises - does media feed the frenzy? Paritosh Joshi takes a closer look
http://www.mxmindia.com/2012/12/paritosh-joshi-eternal-vigilance-the-price-of-freedom/

Shailesh Kapoor: It's All About Hindi Vindi
Shailesh Kapoor on the 'mother-in-law research' and the tendency to generalize personal experiences to a larger TG
http://www.mxmindia.com/2012/12/shailesh-kapoor-its-all-about-hindi-vindi/

Jaldi 5 with Ajay Trigunayat: 'The aim is to set new benchmarks in 2013'
Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network tells MxMIndia what the year held for the network and plans for 2013
http://www.mxmindia.com/2012/12/jaldi-5-with-ajay-trigunayat-the-aim-is-to-set-new-benchmarks-in-2013/

Debrief: Nokia Lumia 510: The boring kiss
I have noticed many advertisers forget that entertainment should be at the heart of television advertising, especially when the strategy is weak. And 'trendify'??? It sounds like a slogan Nokia's board members would coin
http://www.mxmindia.com/2012/12/debrief-nokia-lumia-510-the-boring-kiss/

Bloomberg TV announces Season 3 of Assignment
This season Bloomberg TV India will take one corporate executive every week and give them a chance to live their Dream Job, mentored by an expert from the field
http://www.mxmindia.com/2012/12/bloomberg-tv-announces-season-3-of-assignment/

Aaj Tak launches on Cogeco Cable, Canada
Hindi news channel Aaj Tak, part of the TV Today network, has launched on Cogeco Cable Inc, a major Canadian cable telecommunications company
http://www.mxmindia.com/2012/12/aaj-tak-launches-on-cogeco-cable-canada/

The Anchor: Amul topical ads on Pak cricket
It's going to be an India-Pakistan series after a while, and we bring you select Amul ads on Pakistan cricket
http://www.mxmindia.com/2012/12/the-anchor-amul-topical-ads-on-pak-cricket/

Stories on 22nd Nov '12

Must-read book on advertising
Presenting three reviews of Anant Rangaswami's 'The Elephants in the Room'... by Kurien Mathews, Paritosh Joshi and Pradyuman Maheshwari
http://www.mxmindia.com/2012/11/must-read-book-on-advertising/

Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore
PepsiCo bags IPL's title sponsorship for the next 5 years at Rs 396.8 crore
http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/

FMCG biggies betting big on chemists to push sales
FMCG cos Cadbury, HUL, L'Oreal and others are betting on chemists to push sales of products
http://www.mxmindia.com/2012/11/fmcg-biggies-betting-big-on-chemists-to-push-sales/

Shailesh Kapoor: Researching The Research Department
The research function in the television industry has grown significantly in its importance over the last decade, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-researching-the-research-department/

Jaldi 5 with Naresh Gupta: 'Growth from new geographies beyond Indian borders'
Naresh Gupta, CSO, Managing Partner at Bang in the Middle, talks to MxM India about expanding to a new market, Kolkata
http://www.mxmindia.com/2012/11/jaldi-5-with-naresh-gupta-growth-from-new-geographies-beyond-indian-borders/

Reliance Broadcast launches new multiple-media campaign
Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings
http://www.mxmindia.com/2012/11/reliance-broadcast-launches-new-multiple-media-campaign/

MTunesHD takes music 'On The Streets'
MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)
http://www.mxmindia.com/2012/11/mtuneshd-takes-music-on-the-streets/

FoxyMoron asks Femina readers to slow down
Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories
http://www.mxmindia.com/2012/11/foxymoron-asks-femina-readers-to-slow-down/

Berger Paints ties up with 'Being Human'
The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust
http://www.mxmindia.com/2012/11/berger-paints-ties-up-with-being-human/

The Anchor: 5 non-conventional ways of financing and marketing television properties
Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario
http://www.mxmindia.com/2012/11/the-anchor-5-non-conventional-ways-of-financing-and-marketing-television-properties/

Debrief: Godrej Aer: 'No Bakwaas' route works
There are no tall promises, there can't be for a silly little freshener, so why waste time? They have also smashed the usual ad cliches, and full marks for not throwing in a hot babe
http://www.mxmindia.com/2012/11/debrief-godrej-aer-no-bakwaas-route-works/

Signposts... November 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-22/

Stories on 8th Nov '12

Genesis B-M: Step ahead @ 20
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/

Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/

Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/

Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/

NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/

Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/

SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/

The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/

The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/

Debrief: Acer:  Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/

Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/

Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/

Stories on 31st Oct '12

Robust outlook for Indian M&E: CII Summit
The 2-day CII Media & Entertainment Summit saw the who's who take a close look at the critical role the sector plays in India .
http://www.mxmindia.com/2012/10/robust-outlook-for-indian-me-cii-summit/

M&E to reach $37.6 bn by 2016: CII-PwC report
The industry revenues are expected to reach 1,764 billion INR (37.6 billion USD) by 2016, with a CAGR of about 17% from 2012 to 2016.
http://www.mxmindia.com/2012/10/me-to-reach-37-6-bn-by-2016-cii-pwc-report/

Uday Shankar @ CII summit: 100 billion dollar dream is worthy dying for
Text of Star India CEO Uday Shankar's keynote address at the CII Big Picture Summit in New Delhi on October 29
http://www.mxmindia.com/2012/10/uday-shankar-cii-summit-100-billion-dollar-dream-is-worthy-dying-for/

Paritosh Joshi: Who is Nilam?
Mandatory digitization will hopefully herald an era when choice, not compulsion will decide what is watched, writes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-who-is-nilam/

Now a Lesbian & Gay radio station from Radiowalla
The internet radio platform is getting ready to launch the special interest paid channel.
http://www.mxmindia.com/2012/10/now-a-lesbian-gay-radio-station-from-radiowalla/

Jaldi 5 with Roop Sharma: All set for digitization
Founder-President of the Cable Operators Federation of India responds to our questions hours before the scheduled sunset hour.
http://www.mxmindia.com/2012/10/jaldi-5-with-roop-sharma-all-set-for-digitization/

MiD DAY is back with 3rd season of corporate soccer championship
The third season of the ground event will have 20 teams battling it out for the top position and a prize money of Rs 1,00,000.
http://www.mxmindia.com/2012/10/mid-day-is-back-with-3rd-season-of-corporate-soccer-championship/

Signposts... October 31
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-31/

Stories on 18th Oct '12

Jewellers use male stars to sell gold
Leading jewellers in South use male celebrities in ads as buying decisions said to be made by family patriarch of family
http://www.mxmindia.com/?p=33879

Paritosh Joshi: What did Felix Baumgartner teach us?
Red Bull Stratos, then, was the creation, in a fleeting instant, of a global, owned medium. There are lessons for our advertising-funded television, notes Paritosh Joshi
http://www.mxmindia.com/?p=33913

Shailesh Kapoor: Ratings Blackout or Opportunity Feast?
No TAM ratings for nine weeks could well throw an opportunity for some channels, especially the one-show variety, writes Shailesh Kapoor
http://www.mxmindia.com/?p=33878

Mobile commerce, the answer to festival shopping crowds
Indian mobile users state they plan to shop on their phones this festive season to avoid crowds, according to the eBay India Mobile Commerce Survey
http://www.mxmindia.com/?p=33875

Jaldi 5 with Gopi Kukde: No gender bias in advertising
Veteran adman Gopi Kukde believes there do exist some professionals in our awards-crazy advertising world who believe in the movement to change perceptions on the girl child as a social responsibility
http://www.mxmindia.com/?p=33872

Pulp Strategy brings home a Globe
With the new addition, the communications firm takes its award tally to 17 for the year
http://www.mxmindia.com/?p=33877

Harry Winston Opus 12 awarded at Watch World Awards 2012
Harry Winston Opus 12 has won the coveted Watch World watch of the year 2012, while Titan's MD Bhaskar Bhat has been awarded for special contribution to the watch industry
http://www.mxmindia.com/?p=33874

Team Ogilvy wins Ad Club Bangalore football tourney
Team Ogilvy, the 2011 Champions, retained the championship cup when they won the annual 5-A-Side Football Tournament organised by The Advertising Club Bangalore jointly with The Dainik Bhaskar Group
http://www.mxmindia.com/?p=33873

The Anchor: 5 things you didn't know about kids' TV viewing habits
How they watch, when they watch, and with whom - the answers about children's TV-viewing practices may come as a surprise, says Tabassum Modi
http://www.mxmindia.com/?p=33870

Debrief: Royal Stag: Nothing royal about this
One really has no idea what’s happening out here. It’s okay to be a bit arty sharty in ads, but not at the cost of comprehension
http://www.mxmindia.com/?p=33871


Ranjona Banerji: Damp squib disclosures
Ranjona Banerji reviews the fare on primetimes news and in the papers the morning after
http://www.mxmindia.com/?p=33928


Signposts... October 18
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33908

Stories on 20th Sep '12

No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/

Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/

iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/

Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/

Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/

Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/

Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/

Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/

Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/

IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/

TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/

The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/

Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/

Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/

Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/

Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/

Stories on 10th Sep '12

One Year & Counting: MxM@1
As we celebrate our first anniversary, our resolve to offer a credible and honest source of information stays. Many thanks to all those who've helped us reach thus far, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=30745

First Person Team accounts on The Year That Was by
Alok Kapuria, Tuhina Anand, Vidya Heble, Johnson Napier, Shruti Pushkarna, Ananya Saha, Meghna Sharma, Akash Raha, Robin Thomas, Shubhangi Mehta, Insiyah Rangwala, Rafiq Barak & Kishor Kate
http://www.mxmindia.com/?p=30670

By Invitation: Peter Mukerjea, Jaisurya Das, Sundeep Nagpal, Deepa Gahlot, Paritosh Joshi, Shailesh Kapoor & Sorbojeet Chatterjee
Our galaxy of weekly and other regular columnists and contributors to write and/or reminisce
http://www.mxmindia.com/?p=30695

Anil Thakraney: Behind the interview
When you know a person for such a long period of time, it becomes a friendly banter, rather than a killer interview
http://www.mxmindia.com/?p=30706

Ranjona Banerji: End to innocence
Now, I'm top of the pops when it comes to TV news. I watch it all day. I watch it all night. I can tell from a lift of an eyebrow or the curl of a lip if an anchor is going to mess it up or burst into bombast
http://www.mxmindia.com/?p=30707

The Anchor: Ajay Kakar on 10 reasons why the Ad & Marketing world needs independent publications like MxMIndia
Taareef karun kya uski, jisne tumhein banaaya... Ajay Kakar on 10 reasons why A&M needs independents like MxMIndia
http://www.mxmindia.com/?p=30705

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 26th Jul

Happy route to success
Kartik Iyer and Praveen Das of five-year-old Bengaluru-based agency Happy Creative Services insist on not compromising on results
http://www.mxmindia.com/2012/07/happy-route-to-success/


Big Boys go to B-school for betterment
Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates
http://www.mxmindia.com/2012/07/big-boys-go-to-b-school-for-betterment/


Prime focus is to gain supremacy: Asianet Movies
Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week
http://www.mxmindia.com/2012/07/prime-focus-is-to-gain-supremacy-asianet-movies/


Ormax to help brands pick right face with Celebritix
The software is targeted for mainly advertisers, media planners and celebrities firms to help them which attribute of a celeb suits a brand/product the most
http://www.mxmindia.com/2012/07/ormax-to-help-brands-pick-right-face-with-celebritix/


Circuit9 lights up in Bengaluru
The agency is the brain child of Ajay Gupta and Raghu S
http://www.mxmindia.com/2012/07/circuit9-lights-up-in-bengaluru/


ID8Labs embellishes top deck to grow
ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities
http://www.mxmindia.com/2012/07/id8labs-embellishes-top-deck-to-grow/


Globosport to get global glitter with Platinum Rye stake
Globosport's Brand Advisory Business is slated to beIndia's first ever talent procurement and content management company for brands
http://www.mxmindia.com/2012/07/globosport-to-get-global-glitter-with-platinum-rye-stake/


Storytelling through the years
Story telling in advertising has been a worldwide trend. Though today its noticeable that the advertisers are moving from a virtual world to the real feedbacks from consumers
http://www.mxmindia.com/2012/07/storytelling-through-the-years/


Paritosh Joshi: How to make a really spectacular mistake
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/07/paritosh-joshi-how-to-make-a-really-spectacular-mistake/


Architectural Digest creates AD Magical Spaces
Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit
http://www.mxmindia.com/2012/07/architectural-digest-creates-ad-magical-spaces/


Ten acquires French Football League till '15
The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive
http://www.mxmindia.com/2012/07/ten-acquires-french-football-league-till-15/


The Anchor: 5 reasons why Digitization may not happen even by Oct 31
Just a little over three months to go for digitization in the four metros and it looks like we're going to see a replay of the same ol' story
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-why-digitization-may-not-happen-even-by-oct-31/


Debrief: Raymond's boring celebration
Completely stupid work this is. While I appreciate Raymond’s attempt to expand their market share by positioning the brand for all occasions, the ad is totally dull and trite
http://www.mxmindia.com/2012/07/debrief-raymond-a-boring-celebration/


Ranjona Banerji: Why slam Mid-Day, Ms Baghel?
Almost 30 years in the media have taught me that life and death are cyclical. You never know when something revives, writes Ranjona Banerji
http://www.mxmindia.com/2012/07/ranjona-banerji-why-slam-mid-day-ms-baghel/

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/