Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Stories on 17th May

Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?
An MxMIndia Report with reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal
http://www.mxmindia.com/2012/05/apology-rs-500cr-is-indian-express-right-in-sending-open-a-legal-notice/

Planners happy with Satyamev's 4.9 TVR
The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot
http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/

Loyalty factor is the key to consistency in season 5 IPL viewership
What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million
http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/

Parle-G upgrades to Parle-G Gold
This is Parle's second attempt at bringing a variant to Parle-G. The product is targeted at keeping in mind the urban markets
http://www.mxmindia.com/2012/05/parle-g-upgrades-to-parle-g-gold/

Media Matrix: Valuing Audience - Part II
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-valuing-audience-part-ii/

Meridian's creative leadership changes
Has appointed Anuraag Khandelwal and Satish deSa as Executive Creative Directors with effect from June1
http://www.mxmindia.com/2012/05/meridians-creative-leadership-changes/

Lowe Lintas to host 10th Portfolio Night
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted
http://www.mxmindia.com/2012/05/lowe-lintas-to-host-10th-portfolio-night/

Bollywoodlife leapfrogs into leadership league
The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation,USA with United Internet Germany
http://www.mxmindia.com/2012/05/bollywoodlife-leapfrogs-into-leadership-league/

Endemol India forays into films
To remake the Vidya Balan starrer Kahaani in Tamil and Telugu
http://www.mxmindia.com/2012/05/endemol-india-forays-into-films/

Media Pro fights piracy in Gujarat
Files FIR Against GTPL Affiliated Operator For Unauthorized Analog Signal Transmission
http://www.mxmindia.com/2012/05/media-pro-fights-piracy-in-gujarat/

Inext's Ward Watch for civic issues
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
http://www.mxmindia.com/2012/05/inexts-ward-watch-for-civic-issues/

The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
There is an explosion of devices that are now connecting over to the Internet. We are living in an increasingly "hyperconnected" world where everyone is online 24/7, says Bruno Goveas
http://www.mxmindia.com/2012/05/the-anchor-bruno-goveas-lists-5-key-trends-shaping-the-internet/

Debrief: Cadbury Dairy Milk: Slice of sweetness
This ad works for me. Because the brand arrives seamlessly into the story, it isn't forced. Also, the situation is very slice of life, many young people will identify with it
http://www.mxmindia.com/2012/05/debrief-cadbury-dairy-milk-slice-of-sweetness/

[MJR] Un-miserable about Trai's ad regulations
Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I'm a bit un-miserable
http://www.mxmindia.com/2012/05/mjr-un-miserable-about-trais-ad-regulations/

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 9th April

10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/

Stories on 4th April

Will IPL 5 ratings match those of earlier seasons?
As IPL 5's opening encounter happens tonight, we asked media experts for their forecast
http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/

Brand IPL needs to play innings of its life: MSL Group report
As the Indian Premier League begins today, the MSL Group has taken a step back and given the game, the quickie format and the hype around it a good, hard look.
http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/

TIL brings a bigger and better IPL season 5
TIL's dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features, online radio commentary, video-on-demand facility, and ‘Battleground’ section
http://www.mxmindia.com/2012/04/til-brings-a-bigger-and-better-ipl-season-5/

Anil Thakraney: Why I shall duck the IPL
It’s actually one huge outdoor party, where the Page 3 types and other minor celebs get to shake a leg in front of cheering masses. Not my idea of a relaxed evening. I’d prefer to watch Crime Patrol and Balika Vadhu.
http://www.mxmindia.com/2012/04/anil-thakraney-why-i-shall-duck-the-ipl/

Brands focussed on men now wooing women customers
This shift could mark the way forward for marketers in a world in which gender lines are merging
http://www.mxmindia.com/2012/04/brand-ipl-needs-to-play-the-innings-of-its-life/

Can flavoured & frozen yogurt replace the good ol' dahi?
Flavoured and frozen yogurt is a new food category to India. The market for yoghurt of all types is pegged at almost Rs2,500 crore
http://www.mxmindia.com/2012/04/can-flavoured-frozen-yogurt-replace-the-good-ol-dahi/

Monetising big ticket movies isn't easy: Hemal Jhaveri, Star Gold
Hemal Jhaveri, Business Head of Star Gold, on acquisition strategies, cost versus profitability, and more.
http://www.mxmindia.com/2012/04/monetising-big-ticket-movies-is-not-easy-star-golds-hemal-jhaveri/

Sleepwell appoints MPG as its media AOR
The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi
http://www.mxmindia.com/2012/04/sleepwell-appoints-mpg-as-its-media-aor/

Max ropes in Vibha Paul Rishi for brand building & HR ops
Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla
http://www.mxmindia.com/2012/04/max-india-ropes-in-vibha-paul-rishi-for-brand-building-hr-ops/

Mindshare wins media mandate for Jabong
In a multi agency pitch, Jabong.com has awarded its Media Mandates to Mindshare North
http://www.mxmindia.com/2012/04/mindshare-wins-media-mandate-for-jabong/

Rohit Nair is COO of C2W
Contests2win.com is one of the oldest and most recognized Internet Brands of India
http://www.mxmindia.com/2012/04/rohit-nair-is-coo-of-c2w/

Twitter goes 'laplap" for Center Fruit
Starting early evening before the show was supposed to premier on Colors prime time, a video was seeded through Twitter medium. The campaign took the help of celebrities to seed in the video as a teaser
http://www.mxmindia.com/2012/04/twitter-goes-laplap-for-center-fruit/

The Anchor: Monica Tata on 6 reasons why running a kids' channel is no child's play
It is a competitive market where players need to have the ability to constantly create content that is engaging and innovative. They need to be adept at technological evolution and have the foresight to adapt content over multiple and mobile platforms.
http://www.mxmindia.com/2012/04/the-anchor-monica-tata-on-6-reasons-why-running-a-kids-channel-is-no-childs-play/

[MJR] Breakfast with Bollywood and other abominations
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-breakfast-with-bollywood-and-other-abominations/

Stories on 29th March

IPL 5: Five days to return of IPL mega-carnival
It's literally 'aisa mauka aur kahaan milega' as stakeholders go all out to promote IPL 5 starting next week
http://www.mxmindia.com/2012/03/five-days-to-return-of-ipl-mega-carnival/

IPL 5: Indiatimes to make experience better: Rishi Khiani
The Times Internet CEO tells MxMIndia that indiatimes.com plans to take its IPL tieup to more interactive lengths in the 2012 season.
http://www.mxmindia.com/2012/03/ipl-5-indiatimes-to-make-experience-better-rishi-khiani/

IPL 5: BIG FM takes on mania with 'BIG Indian League'
BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers
http://www.mxmindia.com/2012/03/ipl-5-big-fm-takes-on-mania-with-big-indian-league/

IPL 5: Online ticket sales picking up pace
Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams
http://www.mxmindia.com/2012/03/ipl-5-online-ticket-sales-picking-up-pace/

IPL 5: The Anchor: The top 5 things we can expect from IPL 5
Not the same old - there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.
http://www.mxmindia.com/2012/03/the-anchor-the-top-5-things-we-can-expect-from-ipl-5/

We're after the hot, poor countries: Piruz Khambatta, Rasna
Powder juices perform well in these markets as they are economical and nourishing, says the boss of packaged instant refreshment biggie Rasna. Piruz Khambatta tells MxMIndia what's not to love about Rasna, and why colas and 'dark' drinks are not a threat.
http://www.mxmindia.com/2012/03/were-after-the-hot-poor-countries-piruz-khambatta-rasna/

DDB Mudra Max OOH takes Tata Sumo Gold pan India
Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.
http://www.mxmindia.com/2012/03/ddb-mudra-max-ooh-takes-tata-sumo-gold-pan-india/

[94 days to D-Day] Hathway applauds Delhi govt
Hathway Cable and Datacom Ltd has applauded the Delhi state government's stand on 'No postponement' for the deadline mandated by the government to convert to digital signals via set-top-boxes by June 30, 2012.
http://www.mxmindia.com/2012/03/94-days-to-d-day-hathway-applauds-delhi-govt/

Mediaah! Network 18 bags 39 news TV awards, MCCS 24
Network 18 group channels shine at the NT Awards with 39 awards as MCCS bags 24 for awards presented to channels and professionals in Telugu, Marathi, Hindi and English news channels + on Anant Rangaswami on afaqs
http://www.mxmindia.com/2012/03/mediaah-network-18-bags-39-news-tv-awards-mccs-24/

KAAA asks govt to end Kerala newspaper distribution impasse
It has been more than a week since newspaper distribution in Kerala has come to a stop due to demands from the Newspaper Agents & Distributors Association.
http://www.mxmindia.com/2012/03/kaaa-asks-govt-to-end-kerala-newspaper-distribution-impasse/

Ten Sports and NBA launch 'Biggest Fan Contest'
Fans can participate for a chance to win a trip to a 2012 NBA Finals game.
http://www.mxmindia.com/2012/03/ten-sports-and-nba-launch-biggest-fan-contest/

Debrief: Cadbury Oreo: The importance of execution
A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it's simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors.
http://www.mxmindia.com/2012/03/debrief-cadbury-oreo-the-importance-of-execution/