Stories on 26th Aug '15

Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas
The e-commerce firms could generate for 40% of their annual sales this festive season
http://www.mxmindia.com/2015/08/acche-din-as-ecom-players-expect-4bn-sales-this-pujadassera-diwali-xmas/

Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus
The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally
http://www.mxmindia.com/2015/08/arre-wah-indian-express-inks-deal-with-screwvalasaikumar-to-produce-docus/

Sanjeev Kotnala: Talent drought, biggest nemesis of digital and e-commerce
Both client and agencies believes there exists a PC Sarkar-type magic talent tumbler out there
http://www.mxmindia.com/2015/08/sanjeev-kotnala-talent-drought-biggest-nemesis-of-digital-and-e-commerce/

ZenithOptimedia wins media mandate of Truecaller
Truecaller is transforming the phonebook to make it more intelligent and useful
http://www.mxmindia.com/2015/08/zenithoptimedia-wins-media-mandate-of-truecaller/

92.7 Big FM rolls out 'Keemti Stories' in partnership with OLX
The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad
http://www.mxmindia.com/2015/08/92-7-big-fm-rolls-out-keemti-stories-in-partnership-with-olx/

Amrik, the fat-rich milk variety from Dinshaws launched
Amrik has 50 per cent more fat compared to other normal toned milk
http://www.mxmindia.com/2015/08/amrik-the-fat-rich-milk-variety-from-dinshaws-launched/

TrulyMadly advocates #BoyBrowsing in new campaign
Dating app launches an ad film for the women, by the women
http://www.mxmindia.com/2015/08/trulymadly-advocates-boybrowsing-in-new-campaign/

Kohler pushes focus on Veil via new campaign
The new Kohler campaign comprises an integrated outreach and engagement plan

http://www.mxmindia.com/2015/08/kohler-pushes-focus-on-veil-via-new-campaign/

Stories on 27th Jul '15

It's Auctions time!
Decks cleared for Phase 3 of FM radio auctions even as bidders are worried by the popularity of digital streaming services like Pandora, Spotify, Gaana, and now Apple music
http://www.mxmindia.com/2015/07/its-auctions-time/

Creativeland Asia shifts gears. Version 2.0, a cool office & some big wins
With Domino's Pizza, Godrej No 1 soaps and Indian Express are among the six business the leading independent won in the first two quarters of 2015
http://www.mxmindia.com/2015/07/creativeland-asia-shifts-gears-version-2-0-a-cool-office-some-big-wins/

Red FM welcomes Delhi HC decision
Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27)
http://www.mxmindia.com/2015/07/red-fm-welcomes-delhi-hc-decision/

CenturyPly unveils brand campaign for Sainik Plywood
With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'
http://www.mxmindia.com/2015/07/centuryply-unveils-brand-campaign-for-sainik-plywood/

psLIVE conceptualises on-ground activation for Giovani
Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador
http://www.mxmindia.com/?p=79050

Amith Prabhu: 10 steps to being better PR professionals
A few pointers that can help the good to become better in the professional environment, from Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-10-steps-to-being-better-pr-professionals/

Stories on 25th Jun '15

How Ashok Mahadevan innovated in his protest against the Emergency
And the image above is how he did in the classified columns of The Times of India
http://www.mxmindia.com/2015/06/how-ashok-mahadevan-innovated-in-his-protest-against-the-emergency/

BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM
The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the "traditional rules really apply anymore"
http://www.mxmindia.com/2015/06/btl-baatein-uma-talreja-burger-king-india-powered-by-viscomm/

Ranjona Banerji: Do we fight or do we bend and crawl to ensure our salary cheque every month?
Most large newspaper groups felt it easier to give in than to fight. Interestingly, it is not far different from the way corporate and managers hold sway over newsrooms today, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-do-we-fight-or-do-we-bend-and-crawl-to-ensure-our-salary-cheque-every-month/

Kalpana Sharma on Himmat's defiance of press censorship in the Emergency
... and how it was possible to do that if you were prepared to take risks!
http://www.mxmindia.com/2015/06/kalpana-sharma-on-himmats-defiance-of-press-censorship-in-the-emergency/

No metals for Indian agencies on Day 4 of #CannesLions2015
After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions
http://www.mxmindia.com/2015/06/no-metals-for-indian-agengies-on-day-4-of-canneslions2015/

Sanjeev Kotnala: 11 Reasons why your Training Programmes fail
The moot question is: does the training fails because of management attitude, participant apathy or trainer incompetence or a mix of all these?
http://www.mxmindia.com/2015/06/sanjeev-kotnala-11-reasons-why-your-training-programmes-fail/

Godrej Group moves PR mandate to Adfactors
The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities
http://www.mxmindia.com/2015/06/godrej-group-consolidates-pr-mandate-with-adfactors/

The Mob takes charge
The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon
http://www.mxmindia.com/2015/06/the-mob-takes-charge/

Heathrow Express adops Tata Comm branding
First Indian MNC to be featured on the UK Heathrow Express
http://www.mxmindia.com/2015/06/tata-communications-and-heathrow-express-announce-new-sponsorship-deal/

Lowe Lintas unveils new campaign for 'Lal Hit'
There is a serious and conscious effort to make sure that their family is protected from disease
http://www.mxmindia.com/2015/06/lowe-lintas-mumbai-unveils-a-new-campaign-for-lal-hit/

Star Plus announces Indian adaptation of Everybody Loves Raymond
Titled Sumit Sambhal Lega, the channel ropes in Steve Skrovan, original writer of Everybody Loves Raymond for the Indian adaptation
http://www.mxmindia.com/2015/06/star-plus-announces-indian-adaptation-of-everybody-loves-raymond/

'They listen to me', says Saavn in new brand campaign
Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views
http://www.mxmindia.com/2015/06/they-listen-to-me-says-saavn-in-new-brand-campaign/

Eminent journalist Praful Bidwai passes away
A former Senior Editor of The Times of India, Praful was one of South Asia's most widely published columnists


Skore scores again with new product launch
The storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience

http://www.mxmindia.com/2015/06/skore-scores-again-with-new-product-launch/

Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

http://www.mxmindia.com/2015/05/shop-a-new-trend-says-shop-cj-in-new-campaign/

Stories on 10th Mar '15

Murdoch's empire makes 2 buys in India
While Star India acquires Screen from the Indian Express group, News Corp gobbles up VC Circle
http://www.mxmindia.com/2015/03/murdochs-empire-makes-2-buys-in-india/

More ads go digital as ICC World Cup action shifts to sites, apps
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/more-ads-go-digital-as-icc-world-cup-action-shifts-to-sites-apps/

Cinthol creates 'Alive is Offline' for the digital medium
The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia
http://www.mxmindia.com/2015/03/cinthol-creates-alive-is-offline-for-the-digital-medium/

Vodafone unveils campaign to promote new website
Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform
http://www.mxmindia.com/2015/03/vodafone-unveils-campaign-to-promote-new-website/

'Live it Abhi', exhorts Pepsi to the youth on today
The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go
http://www.mxmindia.com/2015/03/live-it-abhi-exhorts-pepsi-to-the-youth-on-today/

Noteworthy campaigns bring India laurel at ADFEST 2014
Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign
http://www.mxmindia.com/2015/03/noteworthy-campaigns-bring-india-laurel-at-adfest-2014/

Housing unveils new logo, mobile app
The move will enhance consumer experience and will set a new benchmark for the online real estate market
http://www.mxmindia.com/2015/03/housing-unveils-new-logo-mobile-app/

Carolina James Bajaj joins Hill+Knowlton as VP
She assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests

http://www.mxmindia.com/2015/03/carolina-james-bajaj-joins-hillknowlton-as-vp/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 17th May

Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?
An MxMIndia Report with reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal
http://www.mxmindia.com/2012/05/apology-rs-500cr-is-indian-express-right-in-sending-open-a-legal-notice/

Planners happy with Satyamev's 4.9 TVR
The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot
http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/

Loyalty factor is the key to consistency in season 5 IPL viewership
What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million
http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/

Parle-G upgrades to Parle-G Gold
This is Parle's second attempt at bringing a variant to Parle-G. The product is targeted at keeping in mind the urban markets
http://www.mxmindia.com/2012/05/parle-g-upgrades-to-parle-g-gold/

Media Matrix: Valuing Audience - Part II
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-valuing-audience-part-ii/

Meridian's creative leadership changes
Has appointed Anuraag Khandelwal and Satish deSa as Executive Creative Directors with effect from June1
http://www.mxmindia.com/2012/05/meridians-creative-leadership-changes/

Lowe Lintas to host 10th Portfolio Night
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted
http://www.mxmindia.com/2012/05/lowe-lintas-to-host-10th-portfolio-night/

Bollywoodlife leapfrogs into leadership league
The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation,USA with United Internet Germany
http://www.mxmindia.com/2012/05/bollywoodlife-leapfrogs-into-leadership-league/

Endemol India forays into films
To remake the Vidya Balan starrer Kahaani in Tamil and Telugu
http://www.mxmindia.com/2012/05/endemol-india-forays-into-films/

Media Pro fights piracy in Gujarat
Files FIR Against GTPL Affiliated Operator For Unauthorized Analog Signal Transmission
http://www.mxmindia.com/2012/05/media-pro-fights-piracy-in-gujarat/

Inext's Ward Watch for civic issues
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
http://www.mxmindia.com/2012/05/inexts-ward-watch-for-civic-issues/

The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
There is an explosion of devices that are now connecting over to the Internet. We are living in an increasingly "hyperconnected" world where everyone is online 24/7, says Bruno Goveas
http://www.mxmindia.com/2012/05/the-anchor-bruno-goveas-lists-5-key-trends-shaping-the-internet/

Debrief: Cadbury Dairy Milk: Slice of sweetness
This ad works for me. Because the brand arrives seamlessly into the story, it isn't forced. Also, the situation is very slice of life, many young people will identify with it
http://www.mxmindia.com/2012/05/debrief-cadbury-dairy-milk-slice-of-sweetness/

[MJR] Un-miserable about Trai's ad regulations
Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I'm a bit un-miserable
http://www.mxmindia.com/2012/05/mjr-un-miserable-about-trais-ad-regulations/

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/