Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 17th May

Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?
An MxMIndia Report with reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal
http://www.mxmindia.com/2012/05/apology-rs-500cr-is-indian-express-right-in-sending-open-a-legal-notice/

Planners happy with Satyamev's 4.9 TVR
The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot
http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/

Loyalty factor is the key to consistency in season 5 IPL viewership
What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million
http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/

Parle-G upgrades to Parle-G Gold
This is Parle's second attempt at bringing a variant to Parle-G. The product is targeted at keeping in mind the urban markets
http://www.mxmindia.com/2012/05/parle-g-upgrades-to-parle-g-gold/

Media Matrix: Valuing Audience - Part II
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-valuing-audience-part-ii/

Meridian's creative leadership changes
Has appointed Anuraag Khandelwal and Satish deSa as Executive Creative Directors with effect from June1
http://www.mxmindia.com/2012/05/meridians-creative-leadership-changes/

Lowe Lintas to host 10th Portfolio Night
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted
http://www.mxmindia.com/2012/05/lowe-lintas-to-host-10th-portfolio-night/

Bollywoodlife leapfrogs into leadership league
The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation,USA with United Internet Germany
http://www.mxmindia.com/2012/05/bollywoodlife-leapfrogs-into-leadership-league/

Endemol India forays into films
To remake the Vidya Balan starrer Kahaani in Tamil and Telugu
http://www.mxmindia.com/2012/05/endemol-india-forays-into-films/

Media Pro fights piracy in Gujarat
Files FIR Against GTPL Affiliated Operator For Unauthorized Analog Signal Transmission
http://www.mxmindia.com/2012/05/media-pro-fights-piracy-in-gujarat/

Inext's Ward Watch for civic issues
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
http://www.mxmindia.com/2012/05/inexts-ward-watch-for-civic-issues/

The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
There is an explosion of devices that are now connecting over to the Internet. We are living in an increasingly "hyperconnected" world where everyone is online 24/7, says Bruno Goveas
http://www.mxmindia.com/2012/05/the-anchor-bruno-goveas-lists-5-key-trends-shaping-the-internet/

Debrief: Cadbury Dairy Milk: Slice of sweetness
This ad works for me. Because the brand arrives seamlessly into the story, it isn't forced. Also, the situation is very slice of life, many young people will identify with it
http://www.mxmindia.com/2012/05/debrief-cadbury-dairy-milk-slice-of-sweetness/

[MJR] Un-miserable about Trai's ad regulations
Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I'm a bit un-miserable
http://www.mxmindia.com/2012/05/mjr-un-miserable-about-trais-ad-regulations/