Stories on 26th Mar '15

We are the fittest: Yannick Bollore on Havas
We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO
http://www.mxmindia.com/2015/03/we-are-the-fittest-yannick-bollore-on-havas/

Suman Srivastava joins FCB Ulka as Chief Strategy Officer
Suman is not just a master strategist; he is also an author, a trainer and a marathon runner
http://www.mxmindia.com/2015/03/suman-srivastava-joins-fcb-ulka-as-chief-strategy-officer/

Maxus partners Wizcraft for 'Farah ki Daawat'
Maxus ESP has partnered with Wizcraft for 'Farah Ki Dawaat' and devised a complete and robust marketing plan
http://www.mxmindia.com/2015/03/maxus-partners-wizcraft-for-farah-ki-daawat/

Charulata Ravi Kumar: 7 Reasons why Brands can do without Digital
Or at least they think they can, writes Charulata Ravi Kumar, CEO, Razorfish India
http://www.mxmindia.com/2015/03/charulata-ravi-kumar-7-reasons-why-brands-can-do-without-digital/

Cheil India appoints Vaarunya Bhalla as Senior Brand Manager
Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager
http://www.mxmindia.com/2015/03/cheil-india-appoints-vaarunya-bhalla-as-senior-brand-manager/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos
http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity-2/

Stage set for Olive Crown Awards in Mumbai on March 27
The event will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm

http://www.mxmindia.com/2015/03/stage-set-for-olive-crown-awards-in-mumbai-on-march-27/

Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 26th Feb '13

Marketing in the Rural
Exclusive excerpts from 'Marketing Sarpanch', a book on the exciting world of marketing to rural India by keading experiential marketing firm RC&M
http://www.mxmindia.com/2013/02/marketing-in-the-rural/

Bang, Bang! FMCG majors slug it out via ads
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
http://www.mxmindia.com/2013/02/bang-bang-fmcg-majors-slug-it-out-via-ads/

Kohli ousts Sehwag in Top 3 sports endorsers in 2012
Cricket accounts for 45% of the entire sports endorsement market followed by football at 17%, according to a study by sports training and consulting firm, Tenvic
http://www.mxmindia.com/2013/02/kohli-ousts-sehwag-in-top-3-sports-endorsers-in-2012/

Kartikeya Sharma acquires majority in Barun Das' Cent Percent
Kartikeya Sharma, MD of ITV network, recently inked a deal with Cent Percent to buy a majority stake in the company set up by former Zee News honchos Barun Das and Amit Tripathi
http://www.mxmindia.com/2013/02/kartikeya-sharma-acquires-majority-in-barun-das-cent-percent/

Madison Media wins Magicbricks account
Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices
http://www.mxmindia.com/2013/02/madison-media-wins-magicbricks-account/

Draftfcb Ulka creates new temptation for Jabong
With the new campaign "Fashion Nikla Mann Fisla", Jabong.com hopes to capture the attention of the fashion-conscious shopper
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-temptation-for-jabong/

Ranjona Banerji: Rowdy in the headline and 'fearer' underarms
Having done a wonderful job after the Delhi gangrape, the media might consider reporting on other women who are brutalised everyday, writes Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-rowdy-in-the-headline-and-fearer-underarms/

Debrief: Greenply: The magic is back!
This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective... they want to make Greenply a mass brand
http://www.mxmindia.com/2013/02/debrief-greenply-the-magic-is-back/

Grasshoppers tees off with Supertech project
Delhi-based Grasshoppers India has been appointed as the creative agency for Supertech's Golf Country Project
http://www.mxmindia.com/2013/02/grasshoppers-tees-off-with-supertechs-golf-country-project/

Travel, good for people and business
As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too
http://www.mxmindia.com/2013/02/travel-good-for-people-and-business/

Kansai Nerolac extends its 'Paint the Change' initiative to Delhi University
After receiving an overwhelming response, it has collected 870 litres of paint for this activity
http://www.mxmindia.com/2013/02/kansai-nerolac-extends-its-paint-the-change-initiative-to-delhi-university/

ANCHOR | ONE BIG IDEA: One Big Idea by Atul Phadnis: TV search poised to be the big game changer!
http://www.mxmindia.com/2013/02/one-big-idea-by-atul-phadnis-tv-search-poised-to-be-the-big-game-changer/

ANCHOR | ONE BIG IDEA: One Big Idea by Mandeep Malhotra: Digitization and technology will help innovate
http://www.mxmindia.com/2013/02/one-big-idea-by-mandeep-malhotra-digitization-and-technology-will-help-innovate/