Stories on 26th Mar '15

We are the fittest: Yannick Bollore on Havas
We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO
http://www.mxmindia.com/2015/03/we-are-the-fittest-yannick-bollore-on-havas/

Suman Srivastava joins FCB Ulka as Chief Strategy Officer
Suman is not just a master strategist; he is also an author, a trainer and a marathon runner
http://www.mxmindia.com/2015/03/suman-srivastava-joins-fcb-ulka-as-chief-strategy-officer/

Maxus partners Wizcraft for 'Farah ki Daawat'
Maxus ESP has partnered with Wizcraft for 'Farah Ki Dawaat' and devised a complete and robust marketing plan
http://www.mxmindia.com/2015/03/maxus-partners-wizcraft-for-farah-ki-daawat/

Charulata Ravi Kumar: 7 Reasons why Brands can do without Digital
Or at least they think they can, writes Charulata Ravi Kumar, CEO, Razorfish India
http://www.mxmindia.com/2015/03/charulata-ravi-kumar-7-reasons-why-brands-can-do-without-digital/

Cheil India appoints Vaarunya Bhalla as Senior Brand Manager
Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager
http://www.mxmindia.com/2015/03/cheil-india-appoints-vaarunya-bhalla-as-senior-brand-manager/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos
http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity-2/

Stage set for Olive Crown Awards in Mumbai on March 27
The event will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm

http://www.mxmindia.com/2015/03/stage-set-for-olive-crown-awards-in-mumbai-on-march-27/

Stories on 3rd Apr '14

What makes the Pencil so Pure?
With global judging standards set to be replicated at the Kyoorius Awards, a look at what it took to decide on this year's most coveted awards
http://www.mxmindia.com/2014/04/what-makes-the-pencil-so-pure/

BCCL wins INMA Global Innovation Awards
Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards for 2014
http://www.mxmindia.com/2014/04/bccl-wins-inma-global-innovation-awards/

Goafest unveils first list of speakers
The Goafest Organizing Committee has released the first list of speakers for Goafest 2014 Knowledge Seminar
http://www.mxmindia.com/2014/04/goafest-unveils-first-list-of-speakers/

MSL Group enhances Events & Experiential service offerings
The refreshed service would enable MSLGROUP to offer seamlessly integrated campaigns across multiple channels for marketing and communications programmes
http://www.mxmindia.com/2014/04/msl-group-enhances-events-experiential-service-offerings/

Publicis bags Ambuja Cement creative mandate
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
http://www.mxmindia.com/2014/04/publicis-bags-ambuja-cement-creative-mandate/

Flying Machine gets Arjun Kapoor to endorse brand
A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection
http://www.mxmindia.com/2014/04/flying-machine-gets-arjun-kapoor-to-endorse-brand/

NewsX gets Vir Sanghvi to host 'Mandate with Destiny'
NewsX has announced another addition to the content line-up with 'Mandate with Destiny'
http://www.mxmindia.com/2014/04/newsx-gets-vir-sanghvi-to-host-mandate-with-destiny/

SITI eclipses 4 million subscriber mark
SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014

http://www.mxmindia.com/2014/04/siti-eclipses-4-million-subscriber-mark/

Stories on 26th Feb '13

Marketing in the Rural
Exclusive excerpts from 'Marketing Sarpanch', a book on the exciting world of marketing to rural India by keading experiential marketing firm RC&M
http://www.mxmindia.com/2013/02/marketing-in-the-rural/

Bang, Bang! FMCG majors slug it out via ads
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
http://www.mxmindia.com/2013/02/bang-bang-fmcg-majors-slug-it-out-via-ads/

Kohli ousts Sehwag in Top 3 sports endorsers in 2012
Cricket accounts for 45% of the entire sports endorsement market followed by football at 17%, according to a study by sports training and consulting firm, Tenvic
http://www.mxmindia.com/2013/02/kohli-ousts-sehwag-in-top-3-sports-endorsers-in-2012/

Kartikeya Sharma acquires majority in Barun Das' Cent Percent
Kartikeya Sharma, MD of ITV network, recently inked a deal with Cent Percent to buy a majority stake in the company set up by former Zee News honchos Barun Das and Amit Tripathi
http://www.mxmindia.com/2013/02/kartikeya-sharma-acquires-majority-in-barun-das-cent-percent/

Madison Media wins Magicbricks account
Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices
http://www.mxmindia.com/2013/02/madison-media-wins-magicbricks-account/

Draftfcb Ulka creates new temptation for Jabong
With the new campaign "Fashion Nikla Mann Fisla", Jabong.com hopes to capture the attention of the fashion-conscious shopper
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-temptation-for-jabong/

Ranjona Banerji: Rowdy in the headline and 'fearer' underarms
Having done a wonderful job after the Delhi gangrape, the media might consider reporting on other women who are brutalised everyday, writes Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-rowdy-in-the-headline-and-fearer-underarms/

Debrief: Greenply: The magic is back!
This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective... they want to make Greenply a mass brand
http://www.mxmindia.com/2013/02/debrief-greenply-the-magic-is-back/

Grasshoppers tees off with Supertech project
Delhi-based Grasshoppers India has been appointed as the creative agency for Supertech's Golf Country Project
http://www.mxmindia.com/2013/02/grasshoppers-tees-off-with-supertechs-golf-country-project/

Travel, good for people and business
As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too
http://www.mxmindia.com/2013/02/travel-good-for-people-and-business/

Kansai Nerolac extends its 'Paint the Change' initiative to Delhi University
After receiving an overwhelming response, it has collected 870 litres of paint for this activity
http://www.mxmindia.com/2013/02/kansai-nerolac-extends-its-paint-the-change-initiative-to-delhi-university/

ANCHOR | ONE BIG IDEA: One Big Idea by Atul Phadnis: TV search poised to be the big game changer!
http://www.mxmindia.com/2013/02/one-big-idea-by-atul-phadnis-tv-search-poised-to-be-the-big-game-changer/

ANCHOR | ONE BIG IDEA: One Big Idea by Mandeep Malhotra: Digitization and technology will help innovate
http://www.mxmindia.com/2013/02/one-big-idea-by-mandeep-malhotra-digitization-and-technology-will-help-innovate/