Stories on 3rd Feb '17

BBDO Mumbai stars in Gunn Report 2016
India retains its #13 rank in the global roster of creative excellence in advertising
http://www.mxmindia.com/?p=99199

Shailesh Kapoor: General Entertainment: A Sloppy Term We Have To Live With
The viewer doesn’t even know this word (General Entertainment Channel or GEC) and couldn’t care less, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99157

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Sudhir Choudhary hold fort as Rohit Gandhi exits DNA & WION
Gandhi is now editor-in-chief of South Asian International News
http://www.mxmindia.com/?p=99217

Airtel Payments Bankrolls outintegrated launch campaign
The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model
http://www.mxmindia.com/?p=99176

Ranjona Banerji: Switching subjects when the Budget is a bore
Discuss Trump, Pakistan etcetc or just go to Amritsar and sport a red pagdi, writes Ranjona Banerji
http://www.mxmindia.com/?p=99158

BTL Baatein with Abraham Alapatt, Thomas Cook... Powered by VISCOMM
BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head - Marketing & Service Quality at Thomas Cook India Ltd
http://www.mxmindia.com/?p=99203

PG awarded Best Entrepreneur Mentor by skill min
Pradeep Gupta, CMD, CyberMedia was awarded Best Entrepreneur Mentor by the Government of India
http://www.mxmindia.com/?p=99155

Platinum Outdoor launches Tata's Hexa with a Bang
The launch campaign is planned in two phases spread over 22 cities
http://www.mxmindia.com/?p=99174

Liqvd Asia unveils digital event ExFirst.com
First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February
http://www.mxmindia.com/?p=99175

Saavn launches programmatic audio advertising
Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising
http://www.mxmindia.com/?p=99163

Morning Fresh banks on 21-day fresh beginning challenge
Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences
http://www.mxmindia.com/?p=99104

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 21st Apr '15

Now, Group CEO & Equity Partner, Madison Media
Yes! Vikram Sakhuja is joining Sam Balsara to take charge of the media agency empire plus the out-of-home business
http://www.mxmindia.com/2015/04/now-group-ceo-equity-partner-madison-media/

Publicis bags MakeMyTrip biz
The pitching process included a total of 9 agencies
http://www.mxmindia.com/2015/04/publicis-bags-makemytrip-biz/

JWT elevates Carlton D'Silva as CEO, Hungama Digital Services
Carlton will be reporting into Tarun Rai and will continue to lead HDS's creative leadership
http://www.mxmindia.com/2015/04/jwt-elevates-carlton-dsilva-as-ceo-hungama-digital-services/

Rahul Gandhi, Arvind Kejriwal steal the show at Press Club Mumbai's 'Ouch Awards'
The 'Ouch' Awards was a prelude to the more serious RedInk Awards organized by the Club scheduled for April 30, which applauds excellence in journalism
http://www.mxmindia.com/2015/04/rahul-gandhi-arvind-kejriwal-steal-the-show-at-press-club-mumbais-ouch-awards/

Ranjona Banerji: The new, sloppy world of Indian journalism
If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-new-sloppy-world-of-indian-journalism/

Kyoorius announces Jury Tours and FYIdays for awards
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation
http://www.mxmindia.com/2015/04/kyoorius-announces-jury-tours-and-fyidays-for-awards/

India TV Yuva Awards celebrates achievers
India TV Yuva awards are given away every year to youth icons who have demonstrated exemplary leadership in their respective fields

http://www.mxmindia.com/2015/04/india-tv-yuva-awards-celebrates-achievers/

Stories on 17th Apr '15

IPL8 is more than 40% more popular than IPL7: TAM data
The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM
http://www.mxmindia.com/2015/04/ipl8-is-more-than-40-more-popular-than-ipl7-tam-data/

ITC's media account may soon be up for grabs
The Kolkata-based Tobacco-to-consumer major's three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015
http://www.mxmindia.com/2015/04/itcs-media-account-may-soon-be-up-for-grabs/

Ranjona Banerji: Rahul G is back. Yawn
We are indeed lucky the news channels did not tell us what Rahul Gandhi was eating for breakfast and so on, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-rahul-g-is-back-yawn/

Star CJ is now Shop CJ, to concentrate on TV-led sales
The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners
http://www.mxmindia.com/2015/04/star-cj-is-now-shop-cj-to-concentrate-on-tv-led-sales/

Nahar Group unveils new campaign targeting kids
A customer is more conscious, globally travelled, and knows what he wants
http://www.mxmindia.com/2015/04/nahar-group-unveils-new-campaign-targeting-kids/

Nitin Mantri appointed President of PRCAI
Mantri moves from Vice President to President of PRCAI
http://www.mxmindia.com/2015/04/nitin-mantri-appointed-president-of-prcai/

'I am Nikon', asserts Nikon India in new campaign
The campaign will be live on 18th of April in two different edits for duration of 30 seconds each on television and the complete campaign of 60 seconds will be live on YouTube
http://www.mxmindia.com/2015/04/i-am-nikon-asserts-nikon-india-in-new-campaign/

PassPass wins big at Delhi Ad Club awards
Felicitated for outstanding usage of media during Pakistani PM Nawaz Sharif's India visit
http://www.mxmindia.com/2015/04/passpass-wins-big-at-delhi-ad-club-awards/

Reliance partners with Personagraph; to provide more value for Game Developers and Advertisers
World Wide open and Personagraph launches a Private Marketplace (PMP) for Mobile Developers in India
http://www.mxmindia.com/2015/04/reliance-partners-with-personagraph-to-provide-more-value-for-game-developers-and-advertisers/

Ambi Parameswaran's 'For God's Sake', now in paperback
The book won excellent reviews from book lovers and media when it came out in hardcover last year
http://www.mxmindia.com/2015/04/ambi-parameswarans-for-gods-sake-now-in-paperback/

Invest in love this Akshaya Tritiya, says BlueStone
The new campaign by BlueStone states that love is the best investment

http://www.mxmindia.com/2015/04/invest-in-love-this-akshaya-tritiya-says-bluestone/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/

Stories on 24th Jun '13

Are Marketers ready for the Digital E-way?
As digital goes from tertiary to often primary medium, it is clear that consumers are eager to lap up all that it offers. Are marketers ready, too?
Are Marketers ready for the Digital E-way?

Madison Media is Raymond's Media AOR
Madison Media has been appointed the media agency on record by Raymond Limited
http://www.mxmindia.com/?p=50220

Indian entrants win 33 metals at Cannes Lions 2013. Ramesh Deo bags bronze with Film Craft
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
http://www.mxmindia.com/?p=50174

ABC Award for young PR professionals announced
Three PR professionals have instituted the ABC Award - a first-of-its-kind cash prize to recognize a young professional who is an ace business communicator in the Indian public relations community.
http://www.mxmindia.com/?p=50171

Ogilvy Mumbai is most effective agency office in world yet again
For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally
http://www.mxmindia.com/?p=50193

Shopify enters Indian market with SingTel
With Shopify's web-based solution, e-storefronts can be set up and ready for business with just a few clicks of the mouse.
http://www.mxmindia.com/?p=50172

Anil Thakraney: Cannes winners, release your media plan
Gossip suggests that some of the winners at Cannes are 'scam' ads, because 'nobody' has seen the winning entries in the media. It's very likely that none of them are scams. But to know that, we need access to the media plans of the winning entries.
http://www.mxmindia.com/?p=50168

Amith Prabhu: Why can't our PR firms win PR Lions at Cannes?
In his weekly column, Chicago-based PR professional Amith Prabhu makes a case for award-winning PR campaigns.
http://www.mxmindia.com/?p=50170

SAB TV targets Top 3 slot with new look
Brand promise and content strategy to stay unchanged as Argentinian design studio refreshes channel look
http://www.mxmindia.com/?p=50219


The Final India tally at Cannes Lions 2013
http://www.mxmindia.com/?p=50207


Reviewing the Reviews: Raanjhanaa wins them over
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=50169

Stories on 26th Feb '13

Marketing in the Rural
Exclusive excerpts from 'Marketing Sarpanch', a book on the exciting world of marketing to rural India by keading experiential marketing firm RC&M
http://www.mxmindia.com/2013/02/marketing-in-the-rural/

Bang, Bang! FMCG majors slug it out via ads
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
http://www.mxmindia.com/2013/02/bang-bang-fmcg-majors-slug-it-out-via-ads/

Kohli ousts Sehwag in Top 3 sports endorsers in 2012
Cricket accounts for 45% of the entire sports endorsement market followed by football at 17%, according to a study by sports training and consulting firm, Tenvic
http://www.mxmindia.com/2013/02/kohli-ousts-sehwag-in-top-3-sports-endorsers-in-2012/

Kartikeya Sharma acquires majority in Barun Das' Cent Percent
Kartikeya Sharma, MD of ITV network, recently inked a deal with Cent Percent to buy a majority stake in the company set up by former Zee News honchos Barun Das and Amit Tripathi
http://www.mxmindia.com/2013/02/kartikeya-sharma-acquires-majority-in-barun-das-cent-percent/

Madison Media wins Magicbricks account
Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices
http://www.mxmindia.com/2013/02/madison-media-wins-magicbricks-account/

Draftfcb Ulka creates new temptation for Jabong
With the new campaign "Fashion Nikla Mann Fisla", Jabong.com hopes to capture the attention of the fashion-conscious shopper
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-temptation-for-jabong/

Ranjona Banerji: Rowdy in the headline and 'fearer' underarms
Having done a wonderful job after the Delhi gangrape, the media might consider reporting on other women who are brutalised everyday, writes Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-rowdy-in-the-headline-and-fearer-underarms/

Debrief: Greenply: The magic is back!
This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective... they want to make Greenply a mass brand
http://www.mxmindia.com/2013/02/debrief-greenply-the-magic-is-back/

Grasshoppers tees off with Supertech project
Delhi-based Grasshoppers India has been appointed as the creative agency for Supertech's Golf Country Project
http://www.mxmindia.com/2013/02/grasshoppers-tees-off-with-supertechs-golf-country-project/

Travel, good for people and business
As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too
http://www.mxmindia.com/2013/02/travel-good-for-people-and-business/

Kansai Nerolac extends its 'Paint the Change' initiative to Delhi University
After receiving an overwhelming response, it has collected 870 litres of paint for this activity
http://www.mxmindia.com/2013/02/kansai-nerolac-extends-its-paint-the-change-initiative-to-delhi-university/

ANCHOR | ONE BIG IDEA: One Big Idea by Atul Phadnis: TV search poised to be the big game changer!
http://www.mxmindia.com/2013/02/one-big-idea-by-atul-phadnis-tv-search-poised-to-be-the-big-game-changer/

ANCHOR | ONE BIG IDEA: One Big Idea by Mandeep Malhotra: Digitization and technology will help innovate
http://www.mxmindia.com/2013/02/one-big-idea-by-mandeep-malhotra-digitization-and-technology-will-help-innovate/

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 11th Dec '12

Acquisitions will continue: Publicis
Soon after making the acquisitions of MarketGate and Istrat public, Publicis Groupe's Jean-Yves Naouri and Bertrand Siguier spoke with MxMIndia
http://www.mxmindia.com/2012/12/acquisitions-will-continue-publicis/

Nidheesh Tyagi to join BBC as Editor (Hindi Service)
Nidheesh Tyagi quits as Editor (Digital) of the Dainik Bhaskar group to join the BBC as Editor (Hindi Service)
http://www.mxmindia.com/2012/12/nidheesh-tyagi-to-join-bbc-as-editor-hindi-service/

ITC's Vivel partners Star to launch Bengali movie channel
Star India's Bengali film channel Jalsha Movies is scheduled for launch on Dec 16
http://www.mxmindia.com/2012/12/itcs-vivel-partners-star-to-launch-bengali-movie-channel/

Tatas eye big foray into edutainment
Tata group company Titan Industries is finalising a plan for an edutainment vertical to tap the country's 330 mn population under 15 years of age
http://www.mxmindia.com/2012/12/tatas-eye-big-foray-into-edutainment/

Woodland on its Green Path
The outdoor adventure brand, Woodland has been consistent in its effort to be Green conscious ever since its inception. However, now the company is making concerted efforts to imbibe a 360-degree approach going green
http://www.mxmindia.com/2012/12/woodland-on-its-green-path/

Madison Media wins Radikal Rice Media AOR
Madison Media has recently won the media mandate of Radikal Rice, estimated at around Rs 25 crore
http://www.mxmindia.com/2012/12/madison-media-wins-radikal-rice-media-aor/

Debrief: Groupon: Craziness pays off
I would urge their ad agency to push the insanity envelope even harder. And the team should enjoy all the fun while it lasts. It's not every day that creative people land up with such hot 'deals'
http://www.mxmindia.com/2012/12/debrief-groupon-craziness-pays-off/

The Anchor: 5 ways to piss people off via email
Email is a great way to reach out and stay in touch... but it is also only too easy to make the mistakes that make people mad. Vidya Heble has a shortlist of what to avoid
http://www.mxmindia.com/2012/12/the-anchor-5-ways-to-piss-people-off-via-email/

Former news anchor and RJ Akash Banerjee is Radio Mirchi Delhi programming head
Former TV Today news anchor and RJ Akash Banerjee joins Radio Mirchi as programming head for the Delhi station

http://www.mxmindia.com/2012/12/former-news-anchor-and-rj-akash-banerjee-is-radio-mirchi-delhi-programming-head/

Stories on 5th Sep '12

We're already No 1: Gautam Kiyawat
On the back of a fine showing at the Emvies, the Madison Media CEO is confident that good work and supportive clients mean greater heights ahead
http://www.mxmindia.com/?p=30233

Govt may set up own body if it doesn't see action on BARC by November
MxMIndia learns that the I&B Ministry may set up a joint government-industry committee if BARC activities don't kick off by November2012
http://www.mxmindia.com/?p=30256

Star Plus leads in Hindi GECs. Colors is #2 and Zee #3
A highlight of the week was Balika Vadhu's special episode on Thursday which generated 6.4 TVRs, the highest on HGECs in the week
http://www.mxmindia.com/?p=30258

DDB Health & Lifestyle bags Wockhardt creative
DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch
http://www.mxmindia.com/?p=30269

Prasoon Joshi, Nirvik Singh to speak at Spikes Asia 2012
The annual advertising festival is scheduled to be held in Singapore from September 16-18. P&G Asia is 'Advertiser of the Year
http://www.mxmindia.com/?p=30276

DisneyUTV brings Gameloft's mobile games to India
The digital business of DisneyUTV has associated with Gameloft, a leading international publisher and developer of games to distribute their mobile games in India via operator channels and UTV Indiagames’ destination sites
http://www.mxmindia.com/?p=30229

Ketan Desai is Integer Group MD in India
The Integer Group, a leading promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director India. He assumes his new role immediately
http://www.mxmindia.com/?p=30231

CNN-IBN appoints Vishal Bhatnagar as National Revenue Head
This move is a part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group
http://www.mxmindia.com/?p=30230

Investment Watch from moneycontrol.com
Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio
http://www.mxmindia.com/?p=30232

The Anchor: 5 benefits of loyalty marketing
A loyalty programme is a long-term strategy to identify, retain and grow profitable customers. Every enterprise should understand this and work towards it, writes Siddharth Reddy
http://www.mxmindia.com/?p=30228

Stories on 9th May

AdEx 2011-12: Print grows 14%, TV 11%, Radio 0%
Presenting TAM AdEx data for TV, Print & Radio in Apr 2011-Mar 2012, courtesy TAM Media Research
http://www.mxmindia.com/2012/05/adex-2011-12-print-grows-14-tv-11-radio-0/

Shoppers at retail chains buy premium items
Modern retail shoppers seem to be less impacted by economic factors like inflation, high interest rates and slower growth, says Nielsen's April report
http://www.mxmindia.com/2012/05/shoppers-at-retail-chains-buy-premium-items/

Red FM invites agencies to handle creative
Red FM has called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia
http://www.mxmindia.com/2012/05/red-fm-invites-agencies-to-handle-creative-mandates/

Sanjay Thapar is new CEO of Bates India
Mr Thapar has now been entrusted with the ‘turnaround’ job at the ailing WPP agency that has seen some high profile movements in the last few months
http://www.mxmindia.com/2012/05/sanjay-thapar-takes-over-as-the-new-ceo-of-bates-india/

Satyamev Jayate has started the debate again: Meena Sharma
Meena Sharma, bureau chief with Sahara Samay, talks about how the show could bring about a change on social issues
http://www.mxmindia.com/2012/05/satyamev-jayate-has-started-the-debate-again-meena-sharma/

Manish Bharil joins Madison Media as GM
He will lead the Britannia account in Madison Media Omega based in Bangalore
http://www.mxmindia.com/2012/05/manish-bharil-joins-madison-media-as-gm/

53 Days to D-Day | Govt addresses industry concerns over digitization
The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns
http://www.mxmindia.com/2012/05/govt-addresses-industry-concerns-over-digitisation/

Nearly 10 lakh STBs ready for Kolkata
Of the total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs
http://www.mxmindia.com/2012/05/nearly-10-lakh-stbs-ready-for-kolkata/

Cornelia Kunze is Vice Chair, Edelman APAC
Ms Kunze will have a particular remit to help develop the consumer and brand planning offer
http://www.mxmindia.com/2012/05/edelman-appoints-cornelia-kunze-vice-chairman-edelman-asiapacific/

Vogue announces first fashion fund with FDCI
The Vogue Fashion Fund is a global initiative that will put the spotlight on the country’s next generation of outstanding design talent
http://www.mxmindia.com/2012/05/vogue-announces-first-fashion-fund-with-fdci/

New Samsung home appliance TVC brings in "ek fresh soch"
Brand ambassador Priyanka Chopra exemplifies her role as a catalyst of change
http://www.mxmindia.com/2012/05/new-samsung-home-appliance-tvc-brings-in-ek-fresh-soch/

The Anchor: Sudarshan Banerjee on 5 things an agency must always do (according to the client)
It's the client's brand. That is the brand's identity. The client isn't paying for your creative aesthetics or for your smart headlines, says Sudarshan Banerjee
http://www.mxmindia.com/2012/05/the-anchor-sudarshan-banerjee-on-5-things-an-agency-must-always-do-according-to-the-client/

Anil Thakraney: Bring Rajani back!
The biggest challenge would be to find a girl who can match Priya Tendulkar’s pleasing persona and chutzpah. But it can be done
http://www.mxmindia.com/2012/05/anil-thakraney-bring-rajani-back/

Stories on 24th Apr '12

All that glitters on Akhsaya Tritiya is gold!
For, after Dhanteras, Akshaya Tritiya has emerged as the next big day for sale of jewellery
http://www.mxmindia.com/?p=18478

Peter Mukerjea: A Real Live Whodunnit?
The biggest global media business event, so far in 2012 and by all probability, in all of 2012, is about to begin this week in a court room in London, writes Peter Mukerjea in 'Media Mullings'
http://www.mxmindia.com/?p=18475

Digitization to up Pay TV penetration by 150% in 5 years, says MPA report
Digital Pay TV penetration of TV homes in India will grow from less than 20% in 2011 to 50% by 2016, and 61% by 2020, a new report by Media Partners Asia (MPA) indicates
http://www.mxmindia.com/?p=18449

Madison Media wins Crompton Greaves AOR
The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances
http://www.mxmindia.com/?p=18458

9XM launches international music channel 9XO
9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music
http://www.mxmindia.com/?p=18448

Pakistani fashion retailers eye Indian markets
With huge demand for Pakistani muslin and lawn dresses, Pakistani retailers believe India could figure as their largest market after the US and UK if trading were to be opened up.
http://www.mxmindia.com/?p=18464

92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham
The show to air across 29 HSMs and reach out to over 5mn audiences
http://www.mxmindia.com/?p=18447

Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs
This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor's first brand endorsement in the confectionary category
http://www.mxmindia.com/?p=18504

We hope digital could translate into more benefits to clients: Ajay Chandwani
Digital is the flavour of the year, it is because digital is a new medium, it is an evolving medium and it is very fashionable these days to talk about digital, says Ajay Chandwani, Director, Percept
http://www.mxmindia.com/?p=18465

We're here 2 get inspired & celebrate: Ajay Kakar
Awards are just another recognition for marketers and agencies to do more better says Ajay Kakar, CMO-Financial Services, Aditya Birla Group
http://www.mxmindia.com/?p=18466

ASCI, Goafest announce winners of 'ASCI Mobile Movie Challenge'
Competition organized to encourage self regulation in advertising huge success
http://www.mxmindia.com/?p=18459

Rahul Jauhari's 5 must-do's on the Web
Rahul Jauhari on five things you can't afford to forget on the Net
http://www.mxmindia.com/?p=18456

Debrief: IDEA 3G: Sirji, it's not working!
In short, IDEA fails this time on all counts. What a mess! They may as well have chosen hell as the setting. That may have been apt
http://www.mxmindia.com/?p=18457

[MJR] It's all about how the media operates
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18472

Stories on 2nd April

Is Sachin's brand aura on the wane?
Despite a hundred 100s, Sachin Tendulkar scores a duck with new endorsements
http://www.mxmindia.com/2012/04/is-sachins-brand-aura-on-the-wane/


Jagran announces NaiDunia acquisition
It's now official. Jagran Prakashan Limited has announced its acquisition of NaiDunia, the leading daily of Madhya Pradesh and Chhattisgarh.
http://www.mxmindia.com/2012/04/jagran-announces-naidunia-acquisition/


Gautam Kiyawat to replace Punitha Arumugam as Group CEO @ Madison Media
Madison Media announced the appointment of Mr Gautam Kiyawat as replacement for Ms Punitha Arumugam as Group CEO
http://www.mxmindia.com/2012/04/gautam-kiyawat-to-replace-punitha-arumugam-as-madison-media-as-group-ceo/

Peter Mukerjea's Media Mullings: Murdochgate update
Sitting on the fence and watching these media moguls do a self-destructing act is motivating for those who don’t take life too seriously and recognize that being born with a silver spoon is as much a curse as a blessing.
http://www.mxmindia.com/2012/04/peter-mukerjeas-media-mullings-murdochgate-update/


Divya Marathi launches fifth edition from Solapur
With 5 editions of Divya Marathi, it now covers complete centralMaharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group
http://www.mxmindia.com/2012/04/dainik-bhaskar-launches-fifth-edition-of-divya-marathi-from-solapur/


Hoshie Ghaswalla takes charge as CEO, Cybermedia
For the immediate future, Mr Ghaswalla has plans for the company going Digital
http://www.mxmindia.com/2012/04/hoshie-ghaswalla-takes-charge-as-ceo-cybermedia/


[PR] We're still a bunch of pimps: Vinod Nair, Clea
'The profession is filled with people who are aggressive, over-confident, self-assured and egoistic' - that's how Clea PR's CMD Vinod Nair describes the state of the industry today. This and more, in a free-and-frank with MxMIndia.
http://www.mxmindia.com/2012/04/pr-were-still-a-bunch-of-pimps-vinod-nair-clea/


Every man's new 'Mandate'
The latest offering from Magna is the 'The Ultimate Bible for Men'
http://www.mxmindia.com/2012/04/every-mans-new-mandate/


Ad Strat: The friendship pug
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/04/ad-strat-the-friendship-pug/


Zee Cine Awards beats all other Bollywood award shows in the US
Also sees record advertising revenue with mainstream advertisers
http://www.mxmindia.com/2012/04/zee-cine-awards-beats-all-other-bollywood-award-shows-in-the-us/


High five in DNA T20 season V @ New Delhi
DNA T20 has always positioned itself as a non-professional cricket carnival that brings with it a month-long dose of entertainment
http://www.mxmindia.com/2012/04/high-five-in-dna-t20-season-v-new-delhi/


The Anchor: Nagesh Alai on 6 ways advertising & promotion can prosper in the new fiscal
Ok, so it’s not the brightest of economic scenarios, but there are opportunities that Advertising and Promotions can leverage on, to surge ahead. Nagesh Alai tells it like it is.
http://www.mxmindia.com/2012/04/the-anchor-nagesh-alai-on-6-ways-advertising-promotion-can-prosper-in-the-new-fiscal/


Anil Thakraney: The Big Sachin Bash
A whole lot of huge names from all walks of life... industrialists, politicians, movie stars, sports stars, etc, were in dutiful attendance. I wonder if the allure had to do with the blaster or that the invite went from Mukeshbhai. I suspect it was the latter... no one in his/her right mind would wish to offend India’s richest man.
http://www.mxmindia.com/2012/04/anil-thakraney-the-big-sachin-bash/


[MJR] A man chasing his date of birth
On and on VK Singh whined about when he was born, and on and on went the media about great patriots and martyrs being ill-treated, until the Supreme Court turned down his plea

http://www.mxmindia.com/2012/04/mjr-a-man-chasing-his-date-of-birth/

Stories on 22nd February

So will media spends grow at 12 or 8%?
It's the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears  cautious yet optimistic
http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/

Coke & Pepsi to sizzle summer with more drinks
Both are responding to the changes in consumption patterns in India's Rs13,000-crore soft drinks market, according to experts
http://www.mxmindia.com/2012/02/coke-pepsi-to-sizzle-summer-with-more-drinks/

Sony bullish on being numero uno Hindi GEC
Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of general entertainment channels, is quite positive on the chances of becoming the genre leader - something the channel has long awaited in the many years it has been in the business.
http://www.mxmindia.com/2012/02/sony-bullish-on-no-1-spot/

ad:tech 2012 set to kick off today
The three-day Delhi event will see participation from over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity.
http://www.mxmindia.com/2012/02/adtech-2012-set-to-kick-off-today/

Retailers Mahindra group, Godrej Interio, Reliance Retail hire specialists to up sales
Retailers see such specialised shop floor employees as critical to success in the current economic scenario, when consumer sentiments are down
http://www.mxmindia.com/2012/02/retailers-mahindra-group-godrej-interio-reliance-retail-hire-specialists-to-up-sales/

Bridgestone is title sponsor of World Series Hockey
The Bridgestone World Series Hockey will be held from February 29 to April 2, and will involve 200 leading players - Indian and international
http://www.mxmindia.com/2012/02/bridgestone-is-title-sponsor-of-world-series-hockey/

Pavan Varshnei quits ABP, hands over to Kaushik Banerjee
Pavan Varshnei, President, English language publications at Ananda Bazar Patrika (ABP), has decided to move on
http://www.mxmindia.com/2012/02/pavan-varshnei-quits-abp-kaushik-banerjee-to-head-eng-mags/

Gouri Dange: The cut-rate client & the new age freelancer
'It's for a good cause and think of the exposure,' they say, but exposure and goodwill don't pay the freelancer's bills, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-cut-rate-client-the-new-age-freelancer/

Axis, banking on life's growth story
Axis bank launches its new campaign created by Lowe Lintas, 'Badhti ka naam Zindagi'
http://www.mxmindia.com/2012/02/axis-banking-on-lifes-growth-story/

Radio reality show Big Memsaab to cover more states in season 5
Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
http://www.mxmindia.com/2012/02/radio-reality-show-big-memsaab-to-cover-more-states-in-season-5/

Real Steel boxes its way into Top 10 iTunes Chart
The mobile game app is among the top 10 paid apps on iOS
http://www.mxmindia.com/2012/02/real-steel-boxes-its-way-into-top-10-itunes-chart/

Vizeum wins media duties of Ricoh India
Ricoh has aggressive growth plans with clear focus in the areas of multi-functional products, laser printers and managed document services
http://www.mxmindia.com/2012/02/vizeum-wins-media-duties-of-ricohindia/

The Anchor: Anil Thakraney on 9 reasons why KFA must shut shop
It would hurt Dr Vijay Mallya's pride if his pet project got killed. But there's no place for ego and emotion in business
http://www.mxmindia.com/2012/02/anil-thakraney-on-9-reasons-why-kfa-must-shut-shop/

The King in troubled waters
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/the-king-in-troubled-waters/

Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/