Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 3rd May '16

India will be fastest growing market in 2016
So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country
http://www.mxmindia.com/?p=87184

Dear MxM by Jaisurya Das: It's appraisal time and many have started 'applying maska' to their bosses
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/?p=87210

Maxus unveils Kaleidoscope
A location based mood mapping tool for audiences in India
http://www.mxmindia.com/?p=87186

Contract appoints Arjun Sen as General Manager, Mumbai
Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai
http://www.mxmindia.com/?p=87185

Havas Media's Arena Media wins integrated mandate of Bagrry's
The integrated media mandate will include traditional as well as digital and mobile duties
http://www.mxmindia.com/?p=87218

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport
http://www.mxmindia.com/?p=87121

India Today Conclave explores the concept of 'POWERPLAY' for its 15th edition
This annual global ideas platform will be held between 17th & 18th March 2016 in New Delhi featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=87187

TVS rides on Big B's popularity in latest campaign for TVS Jupiter
TVS Jupiter targets the rooted, middle-class Indian man

http://www.mxmindia.com/?p=87183

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 6th Nov '15

Fasten your Seatbelts for The Big Bihar Sunday
Nov 8 is Results Day on News TV, but EVMs have changed the rules, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/fasten-your-seatbelts-for-the-big-bihar-sunday/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-chooses-crayon-data-to-unveil-fast/

LinTeractive appoints Parag Shahane as Unit Creative Director
He would oversee creative strategy and design for brands
http://www.mxmindia.com/2015/11/linteractive-appoints-parag-shahane-as-unit-creative-director/

Ranjona Banerji: The media's tizzy between the farce of exit polls, glorification of a gangster and a new wave of protests for a more tolerant India
In the fight against intolerance, the  most dangerous of all are those journalists who have sat on the fence, waiting it seems to see which side prevails. Almost no one, and I include myself here, has managed to be a dispassionate observer. Perhaps that will be a loss later: this is one of those clichéd wait and watch situations writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-the-medias-tizzy-between-the-farce-of-exit-polls-glorification-of-a-gangster-and-a-new-wave-of-protests-for-a-more-tolerant-india/

Rediffusion Y&R bags creative duties of KIFF 2015
The account was won following a multi agency pitch
http://www.mxmindia.com/2015/11/rediffusion-yr-bags-creative-duties-of-kiff-2015/

Tata Sampann Spices rolls out its first TV campaign
Features India’s most celebrated Chef and Tata Sampann Brand Ambassador, Chef Sanjeev Kapoor
http://www.mxmindia.com/2015/11/tata-sampann-spices-rolls-out-its-first-tv-campaign/

ShopClues appoints Varun Jha as Senior Director, Marketing
Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships
http://www.mxmindia.com/2015/11/shopclues-appoints-varun-jha-as-senior-director-marketing/

'We are family', says Bajaj in new brand campaign
The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family
http://www.mxmindia.com/2015/11/we-are-family-says-bajaj-in-new-brand-campaign/

Havas Media awarded integrated media mandate of Clovia
Clovia recently raised a round of funding from IvyCap Ventures
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-clovia/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-rolls-out-shop/

India Infoline unveils new campaign - IIFL Markets
The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader/stock markets enthusiast
http://www.mxmindia.com/2015/11/india-infoline-unveils-new-campaign-iifl-markets/

BC Web Wise appoints Alabhya Vaibhav as Creative Director
He will be bringing in fresh perspectives for the agency in areas such as content, social, experiential, and overall creative output

http://www.mxmindia.com/2015/11/bc-web-wise-appoints-alabhya-vaibhav-as-creative-director/

Stories on 21st Oct '15

Panel-based measurement is better: LV Krishnan
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/

Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/

Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/

Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/

Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/

Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/

Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/

Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow


MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/

Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/

Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/

FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/

Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/

Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites

http://www.mxmindia.com/2015/10/appie-to-empower-retailers-fight-e-commerce-festive-sale-war/

Stories on 30th Jun '15

Thinking Big with The Social Street
Pratap Bose takes on to the with multiple types of businesses, several offices and many big-ticket clients, all within a few months
http://www.mxmindia.com/2015/06/thinking-big-with-the-social-street/

Mindshare is #1 as per latest RECMA ratings
Mindshare scored high on Vitality and Structure. All GroupM agencies made it to the list of the Top 10 agencies in India
http://www.mxmindia.com/2015/06/mindshare-is-1-as-per-latest-recma-ratings/

Can CNN-IBN survive (and thrive) minus CNN?
The simple answer is YES. It can surely. Although it still hasn’t got a worthy replacement for Rajdeep Sardesai who left last year
http://www.mxmindia.com/2015/06/can-cnn-ibn-survive-and-thrive-minus-cnn/

Ranjona Banerji: Fair, upright, always objective, never biased columnists to the PM's rescue
From Indian Express to New Indian Express to firstpost.com to The Times of India and more, they tell us how Lalit Modi is misunderstood and misjudged, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-fair-upright-always-objective-never-biased-columnists-to-the-pms-rescue/

Piyush is not a grumpy old man. Neither am I. WPP chief Martin Sorrell on retirement plans for the Ogilvy India boss and himself
"We have succession plans across the top 200 employees, but I’m not going to discuss that with you," said Sir Sorrell
http://www.mxmindia.com/2015/06/piyush-is-not-a-grumpy-old-man-neither-am-i-wpp-chief-martin-sorrell-on-retirements-for-the-ogilvy-india-boss-and-himself/

Payment startup Oxigen to sponsor SA's T20 cricket team
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe  and CarTrade who have either advertised in international cricket matches or sponsored global teams
http://www.mxmindia.com/2015/06/payment-startup-oxigen-to-sponsor-sas-t20-cricket-team/

Maxus unveils proprietary tool 'Maxus T2D'
The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/06/maxus-unveils-proprietary-tool-maxus-t2d/

Havas Media wins digital mandate of Turtle
Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com
http://www.mxmindia.com/2015/06/havas-media-wins-digital-mandate-of-turtle/

Eeksaurus bags award at Annecy IAFF 2015
It won the Annecy Cristal Award for their film on child labour for Rotary International

http://www.mxmindia.com/2015/06/eeksaurus-bags-award-at-annecy-iaff-2015/

AdStrat: DDB Mudra executes a new campaign for Vento
Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style
http://www.mxmindia.com/2015/06/adstrat-ddb-mudra-executes-a-new-campaign-for-vento/

Stories on 22nd Apr '15

No stake sale on cards: Sam Balsara
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/

Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/

Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/

Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/

'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/

Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/

Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/

Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

http://www.mxmindia.com/2015/04/scatter-finds-acceptance-with-marketers/

Stories on 27th Mar '15

Down with Times Now, #RejectArnab
Did Arnab Goswami and his channel overdo the nationalistic bit post India's debacle in the World Cup? Ranjona Banerji & Pradyuman Maheshwari comment
http://www.mxmindia.com/2015/03/down-with-times-now-rejectarnab/

Brand Mahendra Singh Dhoni likely to remain strong, say sports marketers
He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement
http://www.mxmindia.com/2015/03/brand-mahendra-singh-dhoni-likely-to-remain-strong-say-sports-marketers/

NewsStand: How the papers frontpaged the news of India's loss
Our favourite feature: how the newspapers frontpaged the India loss news today (March 27)
http://www.mxmindia.com/2015/03/newsstand-how-the-papers-frontpaged-the-news-of-indias-loss/

Coffee & Conversations with Rahul Kishore: Week #2: Maheshwer Peri
In Week #2 of Coffee & Conversations, Rahul Kishore meets Maheshwer Peri, until recently CEO of the Outlook Group and now Chairman and CEO of Careers360
http://www.mxmindia.com/2015/03/coffee-conversations-with-rahul-kishore-week-2-maheshwer-peri/

Goafest Knowledge Seminar committee announces additional speakers
The Knowledge Seminars will include a fusion of inspiring speakers on a cross section of subjects which delegates are generally not exposed to
http://www.mxmindia.com/2015/03/goafest-knowledge-seminar-committee-announces-additional-speakers/

Maxus wins big at Festival of Media
This makes it the 45th award for Power of 49 across local, regional and global forums
http://www.mxmindia.com/2015/03/maxus-wins-big-at-festival-of-media/

Havas Media wins the digital mandate of Caterpillar India
This is the second digital win of the year after Ranbaxy
http://www.mxmindia.com/2015/03/havas-media-wins-the-digital-mandate-of-caterpillar-india/

Celebrity-driven Best Deal TV ready for on-air business
The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products
http://www.mxmindia.com/2015/03/celebrity-driven-best-deal-tv-ready-for-on-air-business/

Text100 India launches HyperText
Former Bite team to accelerate the agency’s integrated growth in India
http://www.mxmindia.com/2015/03/text100-india-launches-hypertext/

Videocon promotes washing machine range with new campaign
The new TVC pays tribute to Videocon’s good performance in the category for over three decades
http://www.mxmindia.com/2015/03/videocon-promotes-washing-machine-range-with-new-campaign/

Star India's Sanjay Gupta shares broadcast mantras at FICCI 2015
Even as the FICCI-KPMG Indian Media & Entertainment Industry Report 2015 revealed that the total industry had grown to Rs. 102,600 crore in calendar year 2014, Gupta said that the true value of the industry is far from being unlocked

http://www.mxmindia.com/2015/03/star-indias-sanjay-gupta-shares-broadcast-mantras-at-ficci-2015/

Stories on 3rd Nov 14

Brands consumer love. And why.
Presenting select findings from the 2nd edition of Edelman's Brandshare study conducted across 12 countries
http://www.mxmindia.com/2014/11/brands-consumer-love-and-why/

Airtel calls for media agency pitch
Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010
http://www.mxmindia.com/2014/11/airtel-calls-for-media-agency-pitch/

Havas wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India
http://www.mxmindia.com/2014/11/havas-wins-integrated-media-duties-for-ocm-india/

CP Surendran: Are media's fortunes linked to Vir's and Shekhar's?
If the model of reportage and edit writing they introduced has led to the decline and fall of the media, how ironic that it coincides with their own slow slide into the trash bin, writes CP Surendran
http://www.mxmindia.com/2014/11/cp-surendran-are-medias-fortunes-linked-to-virs-and-shekhars/

Swati Bhattacharya joins Dentsu India, to head Mama Labs
Swati Bhattacharya, who quit as national creative director of JWT India in September, will join Dentsu India and head a new project, Mama Labs, which will focus on the Indian mother as a consumer
http://www.mxmindia.com/2014/11/swati-bhattacharya-joins-dentsu-india-to-head-mama-labs/

Parle Products unveils second phase of 'Litter Free' campaign
Parle Products partners with 60 puja pandals in Hooghly, West Bengal
http://www.mxmindia.com/2014/11/parle-products-unveils-second-phase-of-litter-free-campaign/

Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual
I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-hiring-journalists-without-training-them-is-unfair-to-the-profession-and-unjust-to-the-individual/

What Ticks for Indian Consumers/ Women - Karthik Srinivasan and Suman Srivastava
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Karthik Srinivasan and Suman Srivastava
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-karthik-srinivasan-and-suman-srivastava/

Facebook announces rollout of India Client Council
The India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing
http://www.mxmindia.com/2014/11/facebook-announces-rollout-of-india-client-council/

Cadbury ties up with Warner Brothers for new merchandise deal
The deal has been facilitated by Dream Theatre Pvt. Ltd
http://www.mxmindia.com/2014/11/cadbury-ties-up-with-warner-brothers-for-new-merchandise-deal/

Uninor appoints Anurag Prasad as Head - External Communications
Anurag Prasad joins the Corporate Communications department of Uninor from his Senior Editor position at Fortune India

http://www.mxmindia.com/2014/11/uninor-appoints-anurag-prasad-as-head-external-communications/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 27th May 14

Indian consumers most passionate & grateful
Indians registered the strongest relationship with brands globally, reports a Havas Media Group study
http://www.mxmindia.com/2014/05/indian-consumers-most-passionate-grateful/

Star India's Uday Shankar to speak at Paley Center for Media
Uday Shankar will address the audience at The Paley Center for Media, which is an exclusive, invitation-only membership community for entertainment, media, and technology industry executives
http://www.mxmindia.com/2014/05/star-indias-uday-shankar-to-speak-at-paley-center-for-media/

Google tops BrandZ TM Top 100 Most Valuable Global Brand ranking
Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking
http://www.mxmindia.com/2014/05/google-tops-brandz-tm-top-100-most-valuable-global-brand-ranking/

ANC unveils new campaign for The World Towers
Alok Nanda & Company create a new campaign for the iconic World Towers targeting global Indians desiring a luxury lifestyle
http://www.mxmindia.com/2014/05/anc-unveils-new-campaign-for-the-world-towers/

Ranjona Banerji: Much hysteria about the swearing-in
Panel dramas have become so well-staged that they are now definitely pointless Ranjona Banerji

http://www.mxmindia.com/2014/05/ranjona-banerji-much-hysteria-about-the-swearing-in/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 16th Apr '14

The Wally We Knew
Branding guru, India-lover Wally Olins passed away yesterday. Rajesh Kejriwal of Kyoorius and Avik Chattopadhyay pay tribute
http://www.mxmindia.com/2014/04/the-wally-we-knew/

Avik Chattopadhyay on Wally: Brutally frank, eternally optimistic
Avik Chattopadhyay, Marketing Head, Volkswagen India, was CEO - Indian Operations at Saffron Brand Consultants in 2010-11 and interacted with Wally as a client, employee and a friend
 http://www.mxmindia.com/2014/04/the-wally-we-knew/

Wally Olins: The joys of eating with your fingers
Food is so much tastier and so much more fun when you eat with your fingers, wrote Wally Olins in this article that appeared in Kyoorius magazine
 http://www.mxmindia.com/2014/04/wally-olins-the-joys-of-eating-with-your-fingers/

IPL 7: Living on a prayer, and a little luck
While the compulsion to move part of annual cricketing spectacle out of India may have taken off some of the excitement, sponsors have made a comeback. Now for the viewers...
 http://www.mxmindia.com/2014/04/ipl-7-living-on-a-prayer-and-a-little-luck/

Tata Motors joins Colors and celebs for 'Mission Sapne'
Salman Khan has turned a barber, Harbhajan Singh became a namkeen seller, Mika Singh a chaiwala, Ranbir Kapoor as a vada pav seller, Karan Johar as a photographer... all the celebs in Season One of 'Mission Sapne' will perfom pro bono in the Colors and Tata Motors initiative for underprivileged children
 http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

GroupM elevates Sidharth Parashar & Jai Lala
GroupM has elevated two senior leaders in the Central Trading Group team in India
http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

ZenithOptimedia launches Performics Mobile
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary 'Performics Mobile'
http://www.mxmindia.com/2014/04/zenithoptimedia-launches-performics-mobile/

Stories on 28th Feb '14

Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/

Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/

Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/

Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/

Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/

OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/

12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/

Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/

Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/

Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future

http://www.mxmindia.com/2014/02/nautankis-saurabh-tewari-opts-for-tequila-shot/

Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/

Stories on 15th Feb '13

IMC 2013: Need to keep pace with digital: Nitin Paranjpe
Assimilating changes was the theme running through Day 1 of the 7th Indian Magazine Congress
http://www.mxmindia.com/?p=41621

It's an era of brand experience,  not of product branding: D Shivakumar
At AIMA's 3rd World Marketing Congress, Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award
http://www.mxmindia.com/?p=41619

IMC 2013 Day 01: Print is in a vortex: Peter Kreisky
The Kreisky Media Consultancy chief highlighted some hard facts surrounding the magazine industry
http://www.mxmindia.com/?p=41620

Shailesh Kapoor: TV Wala Romance... Err... Love!
Entertainment television seem to have given a pass to Valentine's Day this year, notes Shailesh Kapoor
http://www.mxmindia.com/?p=41622

First India TV Yuva Awards on Feb 18
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital on Feb 18
http://www.mxmindia.com/?p=41617

Anil Thakraney: Marketers must conjure up more V Days
The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt
http://www.mxmindia.com/?p=41616

Ranjona Banerji: So who really broke the Agusta Westland story?
Ranjona Banerji has a feeling that disclosure of this latest scam needs to be credited to The Indian Express
http://www.mxmindia.com/?p=41653

Gaana.com ties up with Simca, acquires music from 79 more regional labels
Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam
http://www.mxmindia.com/?p=41618

Times Internet launches Speaking Tree app for iPad
The application will enable easy access to spiritual conversations and articles from the website The Speaking Tree
http://www.mxmindia.com/?p=41562

ANCHOR | One Big Idea by Vishal Gondal
Free is the new Premium
http://www.mxmindia.com/?p=41615

ANCHOR | One Big Idea by Anita Nayyar
Ecosystem needs multiple and complementary elements
http://www.mxmindia.com/?p=41614