Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 5th Apr'13

It's time to listen: speakers @ Goafest conclave
Advertising cannot afford to be complacent, with consumers being increasingly informed, aware and empowered by social media, said the galaxy of speakers at the Goafest 2013 Conclave - Nitin Paranjpe, RS Sodhi, Arundhati Bhattacharya, Suresh Bandi, Arunabh Das Sharma, Harit Nagpal and Sunil Alagh. + Slideshow of pictures from Industry Conclave
http://www.mxmindia.com/?p=45169


Young also want some gyaan @ Goafest: Ambi Parmeswaran
Goafest knowledge seminar convenor Dr M G 'Ambi' Parmeswaran on the thought process behind the curating of the 'gyaan' at the two-day ad festival
http://www.mxmindia.com/?p=45170


Paradox of choice is the issue: Nitin Paranjpe
Consumers have more choices but less to choose from, said the HUL chief in his keynote address at the Goafest 2013 Conclave, giving the ad industry a wakeup call to win back the trust of the people
http://www.mxmindia.com/?p=45168



Shailesh Kapoor: The Many Roles Of IPL
In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor
http://www.mxmindia.com/?p=45222


McCann launches Coca-Cola's campaign with SOTY stars
Coca-Cola has roped in popular youth icons from 'Student of  The Year' Alia Bhatt, Varun Dhawan and Siddharth Malhotra for its latest summer campaign
http://www.mxmindia.com/?p=45163


Ogilvy campaign to help create awareness about Smile!\
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India
http://www.mxmindia.com/?p=45166\


Times Internet to launch Business Insider India
TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally
http://www.mxmindia.com/?p=45165


Anil Thakraney | IPL Opener: Dekhne ka nahin tha!
The IPL opening ceremony turned out to be a damp squib, For some strange reason, the long, boring opening sequence resembled a Russian circus, notes Anil Thakraney
http://www.mxmindia.com/?p=45162


Ranjona Banerji: And this is how journalism works, thanks to The Indian Express!
This is how journalism works, thanks to The Indian Express!
http://www.mxmindia.com/?p=45211


BIG FM takes 'Panja League' pan-Punjab for Ambuja
BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region
http://www.mxmindia.com/?p=45228


Bigg Boss scores high on ETV Kannada
The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV
http://www.mxmindia.com/?p=45212


Discovery Kids announces Transformers Prime series from May 6
Discovery Kids has announced the launch of animated series Transformers Prime, to be shown from May 6 every day at 3pm and 6pm
http://www.mxmindia.com/?p=45164


Corporate czars to be honoured at NDTV Profit awards on April 8
Planning Commission Deputy Chairman Montek Singh Ahluwalia will be the chief guest at the 7th edition of the NDTV Profit Business Leadership Awards to be held in New Delhi on April 8
http://www.mxmindia.com/?p=45188


DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors
The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18
http://www.mxmindia.com/?p=45189


ANCHOR | One Big Idea by Vivek Lakhwara
Ascertaining visibility and reach to OOH is critical
http://www.mxmindia.com/?p=45161

Stories on 15th Feb '13

IMC 2013: Need to keep pace with digital: Nitin Paranjpe
Assimilating changes was the theme running through Day 1 of the 7th Indian Magazine Congress
http://www.mxmindia.com/?p=41621

It's an era of brand experience,  not of product branding: D Shivakumar
At AIMA's 3rd World Marketing Congress, Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award
http://www.mxmindia.com/?p=41619

IMC 2013 Day 01: Print is in a vortex: Peter Kreisky
The Kreisky Media Consultancy chief highlighted some hard facts surrounding the magazine industry
http://www.mxmindia.com/?p=41620

Shailesh Kapoor: TV Wala Romance... Err... Love!
Entertainment television seem to have given a pass to Valentine's Day this year, notes Shailesh Kapoor
http://www.mxmindia.com/?p=41622

First India TV Yuva Awards on Feb 18
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital on Feb 18
http://www.mxmindia.com/?p=41617

Anil Thakraney: Marketers must conjure up more V Days
The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt
http://www.mxmindia.com/?p=41616

Ranjona Banerji: So who really broke the Agusta Westland story?
Ranjona Banerji has a feeling that disclosure of this latest scam needs to be credited to The Indian Express
http://www.mxmindia.com/?p=41653

Gaana.com ties up with Simca, acquires music from 79 more regional labels
Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam
http://www.mxmindia.com/?p=41618

Times Internet launches Speaking Tree app for iPad
The application will enable easy access to spiritual conversations and articles from the website The Speaking Tree
http://www.mxmindia.com/?p=41562

ANCHOR | One Big Idea by Vishal Gondal
Free is the new Premium
http://www.mxmindia.com/?p=41615

ANCHOR | One Big Idea by Anita Nayyar
Ecosystem needs multiple and complementary elements
http://www.mxmindia.com/?p=41614

Stories on 16th May

Bates boss-to-be plans big
CEO-designate Sanjay Thapar hopes to build on Bates India's strengths & make it shine again
http://www.mxmindia.com/2012/05/the-new-boss-at-bates/

Broadcasters slam TRAI notification to limit ads
A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over
http://www.mxmindia.com/2012/05/broadcasters-slam-trai-notification-to-limit-ads-to-12-mins/

Peter Mukerjea:  Thank you, TRAI (Now, please enforce it!)
It's not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here
http://www.mxmindia.com/2012/05/media-mullings-thank-you-trai-now-please-enforce-it/

Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun
Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it's time the TV-wallahs get a good, powerful lobbyist
http://www.mxmindia.com/2012/05/mediaah-broadcasters-suffer-with-ad-restrictions-while-print-web-publishers-have-fun/

Mediaah! 2 : Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 crore as damages
The Indian Express, Shekhar Gupta and 3 others have  sent a legal notice to Vinod Mehta, Open magazine and its key employees asking for them to apologise for an interview and pull it off the Web. Plus Rs 100 crore each as damages
http://www.mxmindia.com/2012/05/mediaah-2-indian-express-shekhar-gupta-co-send-notice-to-open-vinod-mehta-demand-rs-500-crore-as-damages/

HUL on a roll with Nitin Paranjpe at wheel
He is the only CEO in the past two decades to be recommended by the board for a second stint
http://www.mxmindia.com/2012/05/with-nitin-paranjpe-at-the-wheel-hul-on-a-roll-again/

Isobar named Facebook's preferred marketing developer in India
Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform
http://www.mxmindia.com/2012/05/isobar-named-facebooks-preferred-marketing-developer-in-india/

RadioCity renews sales alliance with Friends FM
Kolkata remains the only big market where Radio City is not present, thus the sales alliance allows Radio City to extend its sales reach to Kolkata as well
http://www.mxmindia.com/2012/05/radiocity-renews-sales-alliance-with-friends-fm/

ASCI upholds complaints against 12 ads
Complaints against TV ads reduce as complaints against print ads continue
http://www.mxmindia.com/2012/05/asci-upholds-complaints-against-12-ads/

Fever's Gaurav Sharma on New York Fest jury
The New York Festival platform is not new to Mr Sharma as last year Fever 104 FM was recognized and facilitated with 2 Gold grand trophies
http://www.mxmindia.com/2012/05/fevers-gaurav-sharma-on-new-york-fest-jury/

OLX India releases its universal iOS Application for iPad and iPhone
iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads
http://www.mxmindia.com/2012/05/olx-india-releases-its-universal-ios-application-for-ipad-and-iphone/

Marketers ride high on BIG regional music awards
Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards
http://www.mxmindia.com/2012/05/marketers-ride-high-on-big-regional-music-awards/

What's-On-India Launches Social EPG
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows
http://www.mxmindia.com/2012/05/whats-on-india-launches-social-epg/

Mahindra Retail launches 'Mother's World'
This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood
http://www.mxmindia.com/2012/05/mahindra-retail-launches-mothers-world/

A Comms creates a new 'reality' for Max New York Life insurance
Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot
http://www.mxmindia.com/2012/05/a-comms-creates-a-new-reality-for-max-new-york-life-insurance/

Katrina Kaif unveils new Nakshatra logo and new brand campaign
She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony
http://www.mxmindia.com/2012/05/katrina-kaif-unveils-new-nakshatra-logo-and-new-brand-campaign/

The Anchor: Sevanti Ninan on 5 things she'd like to change about journalism today
Political spats, crime, scams make news. Social issues are for documentary film makers, unless Aamir Khan comes with the package, says Sevanti Ninan
http://www.mxmindia.com/2012/05/the-anchor-sevanti-ninan-on-5-things-shed-like-to-change-about-journalism-today/


Anil Thakraney: Balika Vadhu: 1000! Wow!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/05/anil-thakraney-balika-vadhu-1000-wow/