Do election time feel-good ads work?
Successive governments have employed ad campaigns to drive home positive messages. But do these really influence the electorate?
http://www.mxmindia.com/2013/05/do-election-time-feel-good-ads-work/
Mindshare & OgilvyAction partner for rural marketing solutions
Under the partnership, Mindshare will be responsible for strategy and OgilvyAction will work on activation
http://www.mxmindia.com/2013/05/do-election-time-feel-good-ads-work/
'Kids want to be good-hearted superheroes'
While there is no recipe or element for success, the key is to provide the ultimate entertainment experience that meets the needs of kids, says Turner's Krishna Desai
http://www.mxmindia.com/2013/05/kids-want-to-be-good-hearted-superheroes/
From Friday: Nic Dawes to join HT as chief content and editorial officer
South African newsweekly Mail & Guardian’s editor-in-chief Nic Dawes is set to join Hindustan Times as chief content and editorial officer
http://www.mxmindia.com/2013/05/reviewing-the-reviews-aurangzeb/
Anil Thakraney: Dutt teri ki!
Just when you thought the Sanjay Dutt media circus is done and dusted, that he will now be left alone to atone for his sins, the madness rages on
http://www.mxmindia.com/2013/05/anil-thakraney-dutt-teri-ki/
AdStrat: Danone: Getting the good in
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-danone-getting-the-good-in/
Reviewing the Reviews: Aurangzeb
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-aurangzeb/
