MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/
Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/
Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/
Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/
We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/
AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/
Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/
Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/
ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/
