IPL vs Drama: Who will win this match?
When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?
http://www.mxmindia.com/2013/05/ipl-vs-drama-who-will-win-this-match/
NDTV appeals against NY Supreme Court decision
Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed
http://www.mxmindia.com/2013/05/ndtv-appeals-against-ny-supreme-court-decision/
IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed
Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship
http://www.mxmindia.com/2013/05/ipl-goes-be-sahara-group-exits-league-india-team-sponsorship-not-to-be-renewed/
TAM updates Universe, adds 11 mn digital households
TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households
http://www.mxmindia.com/2013/05/tam-updates-universe-adds-11-mn-digital-households/
Happy union for Aidem Ventures with Shagun TV
Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/
Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics
Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown
http://www.mxmindia.com/2013/05/vuclip-provides-third-party-authentication-with-millward-brown-for-mobile-ad-effectiveness-metrics/
Neo launches dual feed plan for French Open
Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/
Anil Thakraney: Oops! Phaneesh did it again!
It all boils down to just one thing: 'Dimag jhakaas hai par sala character dhila hai'
http://www.mxmindia.com/2013/05/anil-thakraney-oops-phaneesh-did-it-again/
Preity Zinta to promote Summerland on Big CBS Love
Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'
http://www.mxmindia.com/2013/05/preity-zinta-to-promote-summerland-on-big-cbs-love/
