A long story short: The rise of the 100+ seconder
A few recent TVCs and digital campaigns seem to be embracing the luxury of time, giving audiences longer, well-made films that tell a compelling story. Is it a trend, and will it work?.
http://www.mxmindia.com/?p=47518
Havas bags media duties for Simmtronics
Ranked No. 3 tablet manufacturer company in the world, Simmtronics has awarded its media duties to Havas Media India.
http://www.mxmindia.com/?p=48090
Yahoo! to acquire Tumblr, promises "not to screw it up"
As per the agreement, Yahoo! has promised not to screw Tumblr up, which will operate independently as a separate business. Tumblr is home to, among several others, Amitabh Bachchan's blog.
http://www.mxmindia.com/?p=48087
Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space
Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment.
http://www.mxmindia.com/?p=48074
Ranjona Banerji: Time to be less gullible, dear sports journalist?
Sports journalists have maximum access and it is about time they dumped their rose-tinted spectacles for some eyewear that is a bit less gullible, writes Ranjona Banerji.
http://www.mxmindia.com/?p=48086
Debrief: McDonald's Masala Grill: Apun aisaich hai!
The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only.
http://www.mxmindia.com/?p=48075
Bengaluru's Big Junior RJ Hunt culminates tomorrow
The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22.
http://www.mxmindia.com/?p=48076
Cannes Lions names YouTube's Salar Kamangar as media person of the year 2013
Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday, June 19, in the Palais des Festivals, Cannes, France.
http://www.mxmindia.com/?p=48077
Pulsar Facebook fans cross 1 million
Sports motorcycle Bajaj Pulsar has recently crossed the one-million-fan mark on Facebook.
http://www.mxmindia.com/?p=48078
A few recent TVCs and digital campaigns seem to be embracing the luxury of time, giving audiences longer, well-made films that tell a compelling story. Is it a trend, and will it work?.
http://www.mxmindia.com/?p=47518
Havas bags media duties for Simmtronics
Ranked No. 3 tablet manufacturer company in the world, Simmtronics has awarded its media duties to Havas Media India.
http://www.mxmindia.com/?p=48090
Yahoo! to acquire Tumblr, promises "not to screw it up"
As per the agreement, Yahoo! has promised not to screw Tumblr up, which will operate independently as a separate business. Tumblr is home to, among several others, Amitabh Bachchan's blog.
http://www.mxmindia.com/?p=48087
Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space
Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment.
http://www.mxmindia.com/?p=48074
Ranjona Banerji: Time to be less gullible, dear sports journalist?
Sports journalists have maximum access and it is about time they dumped their rose-tinted spectacles for some eyewear that is a bit less gullible, writes Ranjona Banerji.
http://www.mxmindia.com/?p=48086
Debrief: McDonald's Masala Grill: Apun aisaich hai!
The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only.
http://www.mxmindia.com/?p=48075
Bengaluru's Big Junior RJ Hunt culminates tomorrow
The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22.
http://www.mxmindia.com/?p=48076
Cannes Lions names YouTube's Salar Kamangar as media person of the year 2013
Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday, June 19, in the Palais des Festivals, Cannes, France.
http://www.mxmindia.com/?p=48077
Pulsar Facebook fans cross 1 million
Sports motorcycle Bajaj Pulsar has recently crossed the one-million-fan mark on Facebook.
http://www.mxmindia.com/?p=48078
