Will Mythology 24x7 work for Epic?
Seeing how viewers lap up myths and legends on TV, it's not surprising an entire channel dedicated to folklore etc is coming up. Will it be a tale with a happy ending?
http://www.mxmindia.com/2013/05/will-mythology-24x7-work-for-epic/
Maxus wins Redbus media business
Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process
http://www.mxmindia.com/2013/05/maxus-wins-redbus-media-business/
4 from India in Warc jury for Asian strategy prize
The 18-member jury comprises four judges from India: Ajay Kakar, Siddhartha Loiwal, BV Pradeep and Partha Sinha
http://www.mxmindia.com/2013/05/4-from-india-in-warc-jury-for-asian-strategy-prize/
WeChat aims to reinvent social communication on mobile
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors
http://www.mxmindia.com/2013/05/wechat-aims-to-reinvent-social-communication-on-mobile/
Longhand 2.0 winners announced
Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday
http://www.mxmindia.com/2013/05/longhand-2-0-winners-announced/
Burson-Marsteller announces new leadership team in APAC
Patrick Ford named Regional Chairman, Matt Stafford to lead firm's Greater China operations
http://www.mxmindia.com/2013/05/burson-marsteller-announces-new-leadership-team-in-apac/
Focus assigned creative mandate for ICA
The mandate includes integrated marketing approach for internal and external communication
http://www.mxmindia.com/2013/05/focus-assigned-creative-mandate-for-ica/
Debrief: Tanishq: Director's film
It doesn't feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial's power
http://www.mxmindia.com/2013/05/debrief-tanishq-directors-film/
McDonald's wins FAB Brand of the Year 2013
The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands
http://www.mxmindia.com/2013/05/mcdonalds-wins-fab-brand-of-the-year-2013/
