Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 30 Nov '15

Eight takeaways from AdAsia 2015
Veteran adperson Ramesh Narayan on the takeaways from AdAsia 2015 that was held in Taipei last week
http://www.mxmindia.com/2015/11/eight-takeaways-from-adasia-2015/

Indrani Sen: Outreaching by Outdoor: From Static to Interactive
Outdoor industry leaders need to resolve many issues before visualising a roadmap for evolving towards the digital future, writes Indrani Sen
http://www.mxmindia.com/2015/11/indrani-sen-outreaching-by-outdoor-from-static-to-interactive/

Havas powers FX India's Doctor Who celebrations
Every year, The Doctor's birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian
http://www.mxmindia.com/2015/11/havas-powers-fx-indias-doctor-who-celebrations/

RAM Ratings for Week 46 Nov 8-14, 2015
Presenting RAM Ratings for Week 46 of 2015... that's November 8-14, 2015
http://www.mxmindia.com/2015/11/ram-ratings-for-week-46-nov-8-14-2015/

Mumbai edition of The Hindu takes off
The Mumbai edition will add to 40 editions of The Hindu that are already published from 17 major Indian cities across India
http://www.mxmindia.com/2015/11/mumbai-edition-of-the-hindu-takes-off/

Amith Prabhu: A perspective on PR awards
While I give credit to Anurag Batra for instituting these awards in 2010 and bringing up the 6th edition in style, it was sad to several stalwarts missing, writes Amith Prabhu
http://www.mxmindia.com/2015/11/amith-prabhu-a-perspective-on-pr-awards/

Genesis BM wins ICCO Award for Ashok Univ
The award won the Best Consumer Campaign

http://www.mxmindia.com/2015/11/genesis-bm-wins-icco-award-for-ashok-univ/

Stories on 20th Jul '15

How social media has impacted the world for brands, marketers, politicians and even journalists!
Comments from Amith Prabhu, Gul Panag, Hareesh Tibrewala, Harish Bijoor, Milind Deora and Ranjona Banerji
http://www.mxmindia.com/2015/07/how-social-media-has-impacted-the-world-for-brands-marketers-politicians-and-even-journalists/

Jaideep Mahajan returns to Rediff as NCD
JD will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office
http://www.mxmindia.com/2015/07/jaideep-mahajan-returns-to-rediff-as-ncd/

Amith Prabhu: Public Relations is about the simple touches
Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-public-relations-is-about-the-simple-touches/

Chuo Senko goes solo in India
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013
http://www.mxmindia.com/2015/07/chuo-senko-goes-solo-in-india/

Fortis rolls out first ever brand campaign
Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions
http://www.mxmindia.com/2015/07/fortis-rolls-out-first-ever-brand-campaign/

Mukesh Sharma appointed the Director General of Films Division, Mumbai
He also directed the film Anokha Aspatal which won a special mention at the National Awards in 1990 from the President of the Republic of India
http://www.mxmindia.com/2015/07/mukesh-sharma-appointed-the-director-general-of-films-division-mumbai/

Policybazaar ropes in Kapil Sharma to promote brand message
To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

http://www.mxmindia.com/2015/07/policybazaar-ropes-in-kapil-sharma-to-promote-brand-message/

Stories on 4th May '15

What international creative gurus think of Indian advertising
We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards
http://www.mxmindia.com/2015/05/what-international-creative-gurus-think-of-indian-advertising/

Press Club Mumbai awards Red Ink Award to Prannoy Roy, others
Railway Minister Suresh Prabhu was the Chief Guest at the Red Ink Awards of the Mumbai Press Club
http://www.mxmindia.com/2015/05/press-club-mumbai-awards-red-ink-award-to-prannoy-roy-others/

Coffee & Conversations with Rahul Kishore: Week #6: Ashish Bagga
In this edition of Coffee & Conversations, Rahul Kishore meets up with Ashish Bagga, Chief Executive Officer, India Today group
http://www.mxmindia.com/2015/05/coffee-conversations-with-rahul-kishore-week-6-ashish-bagga/

Hindi movie genre dips a wee bit in Week 17: TAM
In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-genre-dips-a-wee-bit-in-week-17-tam/

No more pimples, propagates Himalaya Herbals in new TVC
Built on the insight that pimple is the biggest problem among teenagers
http://www.mxmindia.com/2015/05/no-more-pimples-propagates-himalaya-herbals-in-new-tvc/

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms
Independence is really a state of mind, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-independent-pr-firms-are-no-different-from-holding-company-owned-firms/

Stories on 16th Mar '15

It's an appy world for kids!
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/

GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/

Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/

DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'


Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/

Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/

Stories on 9th Mar '15

Vinod Mehta (1942-2015). Editor of Editors
He did away with the pompous gloom associated with an editor's office and imbued his publications both style and substance, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/vinod-mehta-1942-2015-editor-of-editors/

RIP, Vinod Mehta: Must-read tributes
Here are a dozen-odd must-read tributes on Vinod Mehta from various Indian publications
http://www.mxmindia.com/2015/03/rip-vinod-mehta-must-read-tributes/

And some tributes on Twitter...
Here are some tributes to the iconic editor and journalist
http://www.mxmindia.com/2015/03/and-some-tributes-on-twitter/

Thus tweeted Vinod Mehta...
Vinod Mehta was new to Twitter, and as he said in an interview, he got onto to it only to promote his book. Even though he didn't tweet much ever since he got active on the microblogging platform, they were written in his inimitable, poking at fun at the fact that he was plugging or not pugging his book
http://www.mxmindia.com/2015/03/thus-tweeted-vinod-mehta/

Amith Prabhu on Vinod Mehta: They don't make editors like him anymore
Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-on-vinod-mehta-they-dont-make-editors-like-him-anymore/

Stories on 25th Feb '15

SCORE high with PR!
Q&A with Ketchum Sampark founder & MD N S Rajan and columnist & Praxis founder Amith Prabhu who have announced a PG school for strategic communications
http://www.mxmindia.com/2015/02/score-high-with-pr/

Sanjeev Kotnala: Nine Things Helping Print
It is time that the newspaper industry gets a fresh media synergy-multiplication study done keeping digital and TV in mind, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-nine-things-helping-print/

GroupM to set up unit under Mausami Kar for Airtel
The mandate includes traditional and digital media
http://www.mxmindia.com/2015/02/groupm-to-set-up-unit-under-mausami-kar-for-airtel/

Snapdeal brings in Jeyandran Venugopal as Technology Advisor
Jeyandran will work closely with Snapdeal's technology leadership team to scale up and further improve the underlying architecture
http://www.mxmindia.com/2015/02/snapdeal-brings-in-jeyandran-venugopal-as-technology-advisor/

Localbanya undergoes rebranding exercise
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million
http://www.mxmindia.com/2015/02/localbanya-undergoes-rebranding-exercise/

Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer
Vincent will work to replicate Razorfish's growth and transformation success in APAC

http://www.mxmindia.com/2015/02/razorfish-appoints-vincent-digonnet-as-the-chief-growth-and-transformation-officer/

Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 27th Jan '15

Farewell, Uncommon Man
A personal tribute to R K Laxman by writer and cartoonist Dev Nadkarni. The legend passed away in Pune on Monday
http://www.mxmindia.com/2015/01/farewell-uncommon-man/

State funeral for Laxman. Prez, VP, Prime Minister condole passing
President of India Pranab Mukherjee, Vice President M Hamid Ansari and Prime Minister Narendra Modi condole the passing away of RK Laxman
http://www.mxmindia.com/2015/01/state-funeral-for-laxman-prez-vp-prime-minister-condole-passing/

Ranjona Banerji: Any journo going to ask who paid for PM's name-engraved pinstripes?
Also: for many of us now well into in middle age, RK Laxman was the last word because he was us: bemused, amazed, amused and horrified at what was happening around, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-any-journo-going-to-ask-who-paid-for-pms-name-engraved-pinstripes/

NewsStand 1: How Indian newspapers covered the Obama visit
Here's how a cross-section of Indian newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-1-how-indian-newspapers-covered-the-obama-visit/

NewsStand 2: How international newspapers covered the Obama visit
And here's how a cross-section of international newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-2-how-international-newspapers-covered-the-obama-visit/

Zee gets author Rashmi Bansal to curate book based on 'Ummeed' stories
Zee TV plans to bring these to the masses in a book specially written and curated by author Rashmi Bansal
http://www.mxmindia.com/2015/01/zee-gets-author-rashmi-bansal-to-curate-book-based-on-ummeed-stories/

Amith Prabhu: 15 people to watch out for in 2015
A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

http://www.mxmindia.com/2015/01/amith-prabhu-15-people-to-watch-out-for-in-2015/

Stories on 5th Jan '15

Astro Forecast 2015: What the Stars Foretell for Media & Marketing Professionals
The first of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/astro-forecast-2015-what-the-stars-foretell-for-media-marketing-professionals/

TAM numbers for Hindi GECS in Week 52
Presenting TAM data for Week 52 (December 21-27, 2014) for Hindi General Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/tam-numbers-for-hindi-%e2%80%8bgecs-in-week-52/

Quick to Quickest: In next 6 months, Flipkart may deliver your packages in just 3 hours
The country's largest online retailer is figuring out how it can get goods to the customer's doorstep in as little as three hours
http://www.mxmindia.com/2015/01/quick-to-quickest-in-next-6-months-flipkart-may-deliver-your-packages-in-just-3-hours/

DSC dedicates show to young entrepreneurs
Interacts with over 200 young entrepreneurs and management students at Welingkar Institute of Management Development & Research, Mumbai
http://www.mxmindia.com/2015/01/dsc-dedicates-show-to-young-entrepreneurs/

Bloomberg TV India Autocar India Awards to be held on 9th January
Awards to be given across multiple categories in the two and four wheeler segments
http://www.mxmindia.com/2015/01/bloomberg-tv-india-autocar-india-awards-to-be-held-on-9th-january/

Amith Prabhu: Public Communications and Public Reputation - Perspectives for 2015
Starting now on, more CEOs will embrace social media to use it as a tool to communicate with stakeholders with Twitter being the preferred social network of corporate leaders, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-public-communications-and-public-reputation-perspectives-for-2015/

Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 13th Oct 14

Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/

Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/

OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/

LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/

Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/

ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/

Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/

What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/

Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is

http://www.mxmindia.com/2014/10/federal-bank-launches-campaign-focussing-on-elections/

Stories on 18th Aug 14

The Rise & Shine of Ajay Bijli
On the rise and rise of the Rs 1,350-crore PVR group and what keeps the chairman and managing director's business ticking
http://www.mxmindia.com/2014/08/the-rise-shine-of-ajay-bijli/

Kumar Mangalam Birla may sell minority stake in India Today group
Several leading business groups now have investments in domestic media corporations and more are keen to get a foothold, making this an interesting opportunity
http://www.mxmindia.com/2014/08/kumar-mangalam-birla-may-sell-minority-stake-in-india-today-group/

In Jest | Sanjeev Kotnala: Sir Martin's Secret 7 Steps for Encounter with Arnab
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/08/in-jest-sanjeev-kotnala-sir-martin%e2%80%99s-secret-7-steps-for-encounter-with-arnab/

Lowe Lintas unveils campaign for Astral Pipes
Actor Salman Khan appointed brand ambassador
http://www.mxmindia.com/2014/08/lowe-lintas-unveils-campaign-for-astral-pipes/

Amith Prabhu: Why is Public Reputation Management widely misunderstood
Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-why-is-public-reputation-management-widely-misunderstood/

What Ticks for Indian Consumers/ Children -Lara Balsara and Nabendu Bhattacharyya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Lara Balsara and Nabendu Bhattacharyya
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-lara-balsara-and-nabendu-bhattacharyya/

Day 8 | Salil Sadanandan: Indian consumers demand a Better Lifestyle
Young couples and nuclear families are increasingly looking up for home solutions which add a bit of zing to their home and thus their lifestyle, writes Salil Sadanandan, Managing Director, Kohler Kitchen and Bath India
http://www.mxmindia.com/2014/08/realty-check-day-8-salil-sadanandan-indian-consumers-demand-a-better-lifestyle/

Stories on 7th Jul 14

BudgetSpeak #11: Anita Nayyar: Budget 2014-15: A Roadmap to the Future
India has a great future and this Budget should attempt to clear bottlenecks and layout the roadmap to unlock potential, writes Anita Nayyar, CEO, Havas Media Group, India & South Asia
http://www.mxmindia.com/2014/07/budgetspeak-11-anita-nayyar-budget-2014-15-a-roadmap-to-the-future/

Ashish Bhasin is best Media CEO - India at 2014 Business Excellence Awards
The awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry
http://www.mxmindia.com/2014/07/ashish-bhasin-is-best-media-ceo-india-at-2014-business-excellence-awards/

Rebranded Eikona to offer solutions for Earned Media management
Holistic science of Earned Media Planning, Audit, Advisory & Brand Reputation Management to be the focus areas
http://www.mxmindia.com/2014/07/rebranded-eikona-to-offer-solutions-for-earned-media-management/

Amith Prabhu: The great PR place to work
Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-the-great-pr-place-to-work/

Tata Sky unveils plans for 4K STB
4K at 8.3 Megapixels has approximately four times the pixilation as 2K - the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers
http://www.mxmindia.com/2014/07/tata-sky-unveils-plans-for-4k-stb/

Reviewing the Reviews: Mostly 2.5 to three stars for Bobby Jasoos
Every critic gushed over Vidya Balan, not so much over 'Bobby Jasoos', notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-mostly-2-5-to-three-stars-for-bobby-jasoos/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 16th May 14

The Rise & Shine of Brand Modi
One of the many factors why the NDA emerged victorious was its ad and PR campaign. A quick chat with brand consultant Harish Bijoor
http://www.mxmindia.com/2014/05/the-rise-shine-of-brand-modi/

Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami
There was drama, there was excitement, there was a studio audience and there was Arnab Goswami, writes Ranjona Banerji
http://www.mxmindia.com/wp-admin/edit.php?paged=2#

Amith Prabhu: In the end Public Relations won!
Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.
http://www.mxmindia.com/2014/05/amith-prabhu-in-the-end-public-relations-won/

IAA India Chapter, Pheroza Billimoria & Pradeep Guha win accolades at IAA World Congress
IAA's India Chapter was awarded the 2014 IAA Chapter Excellence Award with  Pradeep Guha winniing the Samir Fares Award for his contribution to IAA and Pheroza Billimoria was inducted as IAA Honorary Life Member
http://www.mxmindia.com/2014/05/iaa-india-chapter-pheroza-billimoria-pradeep-guha-win-accolades-at-iaa-world-congress/

Watch the Recorded Video of the MxM Google Hangout session on the Media Coverage of General Elections 2014
MxMIndia columnists Ranjona Banerji, Shailesh Kapoor and Amith Prabhu participated in the discussion moderated by Pradyuman Maheshwari
http://www.mxmindia.com/2014/05/watch-the-recorded-video-of-the-mxm-google-hangout-session-on-the-media-coverage-of-general-elections-2014/

Press Club Mumbai's RedInk Awards on June 7
This year's entries have also been characterized by a significant number of web-based and online journalists pitching their stories too
http://www.mxmindia.com/2014/05/press-club-mumbais-redink-awards-on-june-7/

DHFL unveils 'Aao India GharBanayein' campaign
The ad is a reflection of the Company's belief that every Indian should have a home of his own
http://www.mxmindia.com/2014/05/dhfl-unveils-aao-india-gharbanayein-campaign/

IndusInd Bank Cybercity station inaugurated in Gurgaon
IndusInd Bank owns the branding rights of Rapid Metro Station for 5 years
http://www.mxmindia.com/2014/05/indusind-bank-cybercity-station-inaugurated-in-gurgaon/

Starwatch invests in Talenthouse global
Others participating in the deal were creative firms including Dave Stewart's First Artist Bank, Gerard Butler and Jean Pigozzi
http://www.mxmindia.com/2014/05/starwatch-invests-in-talenthouse-global/

Hungama. associates with Qualcomm Design & Wireless Innovation Summit
This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers

http://www.mxmindia.com/2014/05/hungama-associates-with-qualcomm-design-wireless-innovation-summit/

Stories on 17th Feb '14

Vivek Suchanti: Garibon ka Martin Sorrell?
He doesn't like being called that or his clutch of agencies termed a network, but clearly there's a method to his backing of creative gurus
http://www.mxmindia.com/2014/02/vivek-suchanti-garibon-ka-martin-sorrell/

Jio mere lal! Mukesh Ambani's son Akash joins RIL; begins at telecom arm
Chairman Mukesh Ambani's son Akash has joined Reliance Industries Ltd and is reportedly actively engaged in finalising the go-to-market strategy of the ambitious 4G telecom venture
http://www.mxmindia.com/2014/02/jio-mere-lal-mukesh-ambanis-son-akash-joins-ril-begins-at-telecom-arm/

IAA unveils 21 categories for leadership awards
The awards will be presented for excellence in 21 Categories across 12 verticals including auto, banking, insurance, Telecom and FMCG among others
http://www.mxmindia.com/2014/02/iaa-unveils-21-categories-for-leadership-awards/

My son does not watch news channels: Rajdeep Sardesai
Breaking news is breaking down and in sensationalizing the news, we seem to be losing sense," said the IBN 18 network editor-in-chief at a two-day Global Communication Conclave organized by the Public Relations Council of India (PRCI) in association with the Press Club Mumbai
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Amith Prabhu: Time to stand up for upright journalism
There is no better time than now to stand up for upright journalism and no better way than through an annual conference, writes Amith Prabhu
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Cannes Lions to launch Young Lions PR competition with ICCO
Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent
http://www.mxmindia.com/2014/02/cannes-lions-to-launch-young-lions-pr-competition-with-icco/

Reviewing the Reviews: Half to 3.5 stars for Gunday
Ali Abbas Zafar's Gunday, a throwback to the style and storylines of the seventies, is a crowd-pleaser of a film that has got wildly mixed reviews, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-3-5-stars-for-gunday/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 25th Nov '13

What's made Arnab the Face of News TV
The events of November 26, 2008 and thereafter saw the rise and rise of Arnab Goswami. A freewheeling chat with the Editor-in-Chief of Times Now
http://www.mxmindia.com/2013/11/whats-made-arnab-the-face-of-news-tv/

Sebastian ‘Saby’ D’Souza: I want to erase 26/11 from my memory (alert: some explicit pictures)
Other than images of the Taj Mahal hotel and scenes of frenzy around the spots where the terrorist had struck, the Mumbai Mirror picture Ajmal Kasab in the concourse of the Chhatrapati Shivaji Terminus (CST) got Saby much fame and accolades. But the ace photographer says he doesn't like to about the event. "I want to erase the event from my memory completely. I wish it had never happened," he told us.
http://www.mxmindia.com/2013/11/sebastian-saby-dsouza-i-want-to-erase-2611-from-my-memory-alert-some-explicit-pictures/

Ranjona Banerji: 26/11 - battleground news channels and newspapers
If 26/11 was the making of Times Now, it was also a battleground for newspapers, writes Ranjona Banerji. For journalists, it was the story of the decade playing out in front of one's eyes
http://www.mxmindia.com/2013/11/ranjona-banerji-2611-battleground-news-channels-and-newspapers/

Sachin Kalbag: No time for water, no time to blink
MiD-Day executive Sachin Kalbag reported on the Mumbai terror siege for Delhi's Mail Today, where he worked as Senior Editor from 2008 to 2011. Here, he recounts the hardships faced by journalists covering the Mumbai terror siege
http://www.mxmindia.com/2013/11/sachin-kalbag-no-time-for-water-no-time-to-blink/

Amul ads on the terror attack & after
The creatives we see on Amul Butter's billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging
http://www.mxmindia.com/2013/11/amul-ads-on-the-terror-attack-after/

Page 1 of some Mumbai dailies - Nov 27-30, 2008
The following are the front pages of some Mumbai dailies from November 27-30, 2008
http://www.mxmindia.com/2013/11/front-pages-of-some-mumbai-dailies-november-27-30-2008/

Amith Prabhu: It's not about doing the right things, it's about doing everything right
The last week has seen the Indian media - both social and mainstream - abuzz with two conversations on two men - Sachin Tendulkar and Tarun Tejpal, although, as writes Amith Prabhu, it may be a bit blasphemous to mention both of them in the same sentence
http://www.mxmindia.com/2013/11/amith-prabhu-its-not-about-doing-the-right-things-its-about-doing-everything-right/

Reviewing the Reviews: Gori Tere Pyaar Mein leaves most critics yawning
Gori Tere Pyaar Mein, a typical romcom from the Dharma Productions banner, directed by Punit Malhotra,  left most critics yawning with boredom, notes Deepa Gahlot
http://www.mxmindia.com/2013/11/reviewing-the-reviews-gori-tere-pyaar-mein-leaves-most-critics-yawning/