Stories on 23rd Dec 14

Digital awaits breakthrough: Shashi Sinha
If FMCG revenues don't improve and they don't start spending, then we could be in trouble, says  the IPG Mediabrands CEO looking back at 2014
http://www.mxmindia.com/2014/12/digital-awaits-breakthrough-shashi-sinha/

Ranjona Banerji: News TV in a permanent state of end-of-the-world-ness
We have seen much of the media in thrall and awe of the former Gujarat chief minister and now leader of the free world, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-news-tv-in-a-permanent-state-of-end-of-the-world-ness/

Happy New Year awaits FMCG companies
Nielsen expects the fast-moving consumer goods market to grow 7 per cent in 2014, 10 per cent in 2015 and about 12 per cent in 2016
http://www.mxmindia.com/2014/12/happy-new-year-awaits-fmcg-companies/

Concept Communication acquires majority stake in Liqvd Asia
Liqvd Asia's clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals
http://www.mxmindia.com/2014/12/concept-communication-acquires-majority-stake-in-liqvd-asia/

Lowe's new campaign for Flipkart spreads happiness
The campaign titled 'Iss Mein Hai Kisi Ki Khushi' aims to bring alive the magical moments that emanate by shopping on the Flipkart mobile app
http://www.mxmindia.com/2014/12/lowes-new-campaign-for-flipkart-spreads-happiness/

'Jagaiye apne andar ka officer' with Officer's Choice new anthem
Leading singer Shaan brings heartfelt message to life with a soulful video

http://www.mxmindia.com/2014/12/jagaiye-apne-andar-ka-officer-with-officers-choice-new-anthem/