Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/
Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/
Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/
RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/
MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/
Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/
Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/
Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/
Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/
Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/
RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/
MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/
Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/
Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/
Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions
