Tuesday, 16 December 2014

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips