Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 29th Dec 14

Outlook for 2015
Industry captains Pratap Bose, Rohit Ohri, Shashi Sinha and CVL Srinivas on the year ahead
http://www.mxmindia.com/2014/12/outlook-for-2015/

Ranjona Banerji: Life Before Narendra Modi and Life After
Whether it's Narendra Modi whom I don't like or Roger Federer whom I adore, media fandom is deeply embarrassing, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-life-before-narendra-modi-and-life-after/

Personal care drives FMCG business on rural push
According to Nielsen data, the category with the maximum reach or penetration is shampoos at 79 per cent, followed closely by biscuits at 78 per cent
http://www.mxmindia.com/2014/12/personal-care-drives-fmcg-business-on-rural-push/

Linen Lintas powers new campaign for CarDekho.com
The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'
http://www.mxmindia.com/2014/12/linen-lintas-powers-new-campaign-for-cardekho-com/

RAM ratings for Week 50 (+Top Shows of the Week 50)
Presenting RAM numbers for Week 50 - that's December 7 to 13, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-%e2%80%8b50-top-shows-of-the-week-%e2%80%8b50/

ASCI unveils 'Swachh Ads Abhiyan' on National Consumers Day
The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube
http://www.mxmindia.com/2014/12/asci-unveils-swachh-ads-abhiyan-on-national-consumers-day/

Snapdeal enters into strategic tie-up with Hungama
Nine weeks of Premium Hungama PRO app will be free with purchases on Snapdeal's mobile app
http://www.mxmindia.com/2014/12/snapdeal-enters-into-strategic-tie-up-with-hungama/

Amith Prabhu: Fourteen must reads in 2014
A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

http://www.mxmindia.com/2014/12/amith-prabhu-fourteen-must-reads-in-2014/

Stories on 23rd Dec 14

Digital awaits breakthrough: Shashi Sinha
If FMCG revenues don't improve and they don't start spending, then we could be in trouble, says  the IPG Mediabrands CEO looking back at 2014
http://www.mxmindia.com/2014/12/digital-awaits-breakthrough-shashi-sinha/

Ranjona Banerji: News TV in a permanent state of end-of-the-world-ness
We have seen much of the media in thrall and awe of the former Gujarat chief minister and now leader of the free world, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-news-tv-in-a-permanent-state-of-end-of-the-world-ness/

Happy New Year awaits FMCG companies
Nielsen expects the fast-moving consumer goods market to grow 7 per cent in 2014, 10 per cent in 2015 and about 12 per cent in 2016
http://www.mxmindia.com/2014/12/happy-new-year-awaits-fmcg-companies/

Concept Communication acquires majority stake in Liqvd Asia
Liqvd Asia's clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals
http://www.mxmindia.com/2014/12/concept-communication-acquires-majority-stake-in-liqvd-asia/

Lowe's new campaign for Flipkart spreads happiness
The campaign titled 'Iss Mein Hai Kisi Ki Khushi' aims to bring alive the magical moments that emanate by shopping on the Flipkart mobile app
http://www.mxmindia.com/2014/12/lowes-new-campaign-for-flipkart-spreads-happiness/

'Jagaiye apne andar ka officer' with Officer's Choice new anthem
Leading singer Shaan brings heartfelt message to life with a soulful video

http://www.mxmindia.com/2014/12/jagaiye-apne-andar-ka-officer-with-officers-choice-new-anthem/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/

Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 5th Dec '12

It's Ogilvy all the way at Effie 2012
An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and its client Cadbury India was 'Effie Client of the Year'
http://www.mxmindia.com/2012/12/its-ogilvy-all-the-way-at-effie-2012/

Cheil Worldwide SW Asia appoints Hari Krishnan as COO
He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman
http://www.mxmindia.com/2012/12/cheil-worldwide-sw-asia-appoints-hari-krishnan-as-coo/

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs
Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligence and investment entity of IPG Mediabrands
http://www.mxmindia.com/2012/12/jaldi-5-with-venkatesh-s-magna-global-unlikely-that-web-advertising-will-take-over-traditional-in-next-5-yrs/

Anil Thakraney: Television's pseudo patriotism
One peculiar trait amongst us Indians is that we tend to bond only with each other in foreign countries, and we put little effort into mixing with the locals. And this leads to isolation and often discrimination. Can we then really absolve ourselves of racism?
http://www.mxmindia.com/2012/12/anil-thakraney-televisions-pseudo-patriotism/

The Anchor: Anisha Motwani on 5 Reasons why corporates should not ignore PR
Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance lists five reasons why Corporate India should not ignore Public Relations
http://www.mxmindia.com/2012/12/the-anchor-anisha-motwani-on-5-reasons-why-corporates-should-not-ignore-pr/

Innocean devises 'Moments of Brilliance' for Hyundai
The engagement is aimed at adding traction to the multimedia Corporate Campaign
http://www.mxmindia.com/2012/12/innocean-devises-moments-of-brilliance-for-hyundai/

Saavn launches new ad platform
Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users
http://www.mxmindia.com/2012/12/saavn-launches-new-ad-platform/

Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services
Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services
http://www.mxmindia.com/2012/12/tata-elxsi-brash-brands-partner-for-brand-consultancy-and-integrated-design-services/

Hungama.com revamps website
The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology
http://www.mxmindia.com/2012/12/hungama-com-revamps-website/

Kaya announces launch of Skin Bar
On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format
http://www.mxmindia.com/2012/12/kaya-announces-launch-of-skin-bar/

Penguin Car to visit Mumbai
In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties
http://www.mxmindia.com/2012/12/penguin-car-to-visit-mumbai/

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 30th Oct '12

This Diwali, spend some more!
With big-budget marketing spends, attractive offers and easy payment options woo on offer, is it a customer’s Diwali this year?
http://www.mxmindia.com/?p=34546

Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn 'social entrepreneur'
Mr Sinha will be CEO of IPG Media brands India, a new role created, with Initiative, BPN, Reprise and the outdoor company now reporting in to him, in addition to Lodestar UM, which he leads. Ms de Souza has decided to move on
http://www.mxmindia.com/?p=34579

Mediaah Report Card on Ambika Soni: 7/10
While the former I&B Minister was successful in warding off complainants of television content, there were various measures that didn’t happen in her tenure
http://www.mxmindia.com/?p=34585

Jaldi 5 with Ankur Warikoo, CEO, Groupon India
Jaldi 5 with Ankur Warikoo, CEO, Groupon India, on Crazeal.com’s first anniversary and the e-commerce explosion in India
http://www.mxmindia.com/?p=34570

WorldSpace Radio is back, via Airtel
Christened  iMusicSpace, the application brings 24X7 WorldSpace radio programmes to the TV set through the touch of a button on the remote
http://www.mxmindia.com/?p=34566

Dainik Bhaskar Group announces top 5 finalists for 'Crack the Case' contest
With the final round of 'Crack the Case' just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams. The contest has received an overwhelming response with 340-plus registrations across organizations and top B-schools
http://www.mxmindia.com/?p=34567

Vijayavani publishes a 'colossal' supplement
Recently, Vijayavani brought out a special 208-page supplement christened Anand Lokha with its Gangavathi edition, to mark the birthday of Shri Anand Singh, Karnataka's tourism minister and Bellary's 'in-charge' minister
http://www.mxmindia.com/?p=34572

A real Chicken Khurana recipe coming up
UTV Spotboy, AKFPL and India Food Network have joined hands to create ‘The Asli Chicken Khurana’ recipe
http://www.mxmindia.com/?p=34544

Zovi.com chosen by Microsoft to create a Windows 8 application
Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets
http://www.mxmindia.com/?p=34574

Aircraft cutout in Hansa's new billboard for Air Arabia
Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme
http://www.mxmindia.com/?p=34563

ESPN Star Sports scores with FA English football rights
The sports content provider giant reinforces its position as the ‘Home of Football’ with a stellar list of premium football events
http://www.mxmindia.com/?p=34562

Anchor: 5 no-nos in the office. No matter what
Besides common avoidables such as stealing other people’s ideas and being caught gossiping in the aisles once too often, there are some quirky traits that may be driving colleagues up the cubicle walls and you may never know...
http://www.mxmindia.com/?p=34549

Debrief: Tanishq: Charming!
Excellent Diwali ad by Tanishq. Indeed, this is the way to align your brand with a festival. A lesson for all advertisers who might be busy creating their own Diwali specials
http://www.mxmindia.com/?p=34552

Ranjona Banerji: Not too late for TOI to correct practices
In many ways, Times of India is India’s most complete newspaper and unfortunately, this includes being complete with the good as well as the bad, notes Ranjona Banerji
http://www.mxmindia.com/?p=34604

Signposts... October 30
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34607

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/

Stories on 27th Sep '12

Chalo Dilli, as Ad Club drops Bombay
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/

Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/

Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/

CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/

Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/

Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/

Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/

Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/

Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/

The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/

Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/

Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/09/signposts-september-27/

Stories on 26th Sep '12

For PR, with love... in Jaipur & Pondicherry
It's passion for the profession and a desire to grow it that will see two PR conferences happen in the next quarter
http://www.mxmindia.com/2012/09/for-pr-with-love-in-jaipur-pondicherry/

Abby to drop Bbay as Shashi Sinha to get 2nd term as Prez
After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. Shashi Sinha, CEO, Lodestar Universal India will continue as its President
http://www.mxmindia.com/2012/09/abby-to-drop-bbay-as-shashi-sinha-to-get-2nd-term-as-prez/

Jaldi 5 with Yogesh Radhakrishnan: I&B min has done its best on digitization deadline
Thanks to all the propaganda and advertisements done by the I&B Ministry, people are now aware that there is a deadline to digitization
http://www.mxmindia.com/2012/09/jaldi-5-with-yogesh-radhakrishnan-ib-min-has-done-its-best-on-digitization-deadline/

Mediascope's custom pub div is now Publicitas Publishing
The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing
http://www.mxmindia.com/2012/09/mediascopes-custom-pub-div-is-now-publicitas-publishing/

Dilip Venkatraman now also CEO of IBN7
Dilip Venkatraman will now be CEO of CNN-IBN and IBN7 news channels. Mr Venkatraman takes charge of IBN7 from Piyush Jain who will now focus on the group's regional news forays
http://www.mxmindia.com/2012/09/dilip-venkatraman-now-also-ceo-of-ibn7/

Is there a market for radio plays and other non-Bollywood radio content?
While content on FM radio has been evolving ever since it came into existence, the question is whether the listener is listening
http://www.mxmindia.com/2012/09/is-there-a-market-for-radio-plays-and-other-non-bollywood-radio-content/

Cartoon Network to launch Ben 10 magazine on Sept 30
Cartoon Network and Sterling Publishers are launching the first ever, bi-monthly, Ben 10 magazine in India on September 30, 2012
http://www.mxmindia.com/2012/09/cartoon-network-to-launch-ben-10-magazine-on-sept-30/

Zee TV wins gold for DID mobile app at Smarties 2012
The Smarties India 2012 Awards is a global awards programme dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest
http://www.mxmindia.com/2012/09/zee-tv-wins-gold-for-did-mobile-app-at-smarties-2012/

The Anchor: 5 trends to watch for in the ad network space
Kiran Gopinath sees the shape of things to come in the ad network arena
http://www.mxmindia.com/2012/09/the-anchor-5-trends-to-watch-for-in-the-ad-network-space/

Anil Thakraney: An evening with Vogue and Brunch
Paranoid about social events, Anil Thakraney trekked it to the Vogue and Brunch bashes
http://www.mxmindia.com/2012/09/anil-thakraney-an-evening-with-vogue-and-brunch/

Signposts… September 26
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
 http://www.mxmindia.com/2012/09/signposts-september-26/

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 20th Apr '12

Ad Conclave Takeout #1: Technology is the new tool for creativity!
The Conclave kicked off proceedings at Goafest 2012 with a clarion call to embrace the digital world
http://www.mxmindia.com/?p=18056


Special to MxM: Daily Commentary by Shashi Sinha
Commenting on the Advertising Conclave that happened yesterday, Shashi Sinha, CEO, Lodestar UM, President Ad Club Bombay and Chairperson of the Goafest Awards Governing Council find the theme around the power of ideas has been simplified and presented in an enlightening way
http://www.mxmindia.com/?p=18058


Idea is to make Goafest evolutionary than revolutionary: Arvind Sharma
Goafest needs to remain the same 90 per cent and 10 per cent, you say, how can I make it more attractive and relevant to the delegates, says festival Chairman, Arvind Sharma
http://www.mxmindia.com/?p=18057


We need to stop ranking ideas: Jayant Murty
Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest
http://www.mxmindia.com/?p=18060


Goafest has grown in stature: Rahul Johri
Rahul Johri, Senior Vice-president & GM, Discovery Networks on the Discovery network's association with Goafest, the soon-to-be-launched Discovery Kids and how he is looking forward to digitization
http://www.mxmindia.com/?p=18059


Anil Thakraney's 7 Do's and Don'ts for Goafest
Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!
http://www.mxmindia.com/?p=18055


Improved enforcement & surveillance musts to check misleading ads: Consumer affairs minister
Prof K V Thomas, Minister of consumer affairs, food & public distribution, underscored the need for improved enforcement and a regular surveillance to check misleading ads
http://www.mxmindia.com/?p=18093


Rude people spur innovation, says Red Hat CEO
Rude people spur innovation, they must be tolerated and celebrated, says Jim Whitehurst, CEO, Red Hat
http://www.mxmindia.com/?p=18113


Department of IT (DIT) renamed Department of Electronics & IT (DeitY)
200 elctronic manufacturing clusters by 2020, to employ around 28 million people, says Sibal
http://www.mxmindia.com/?p=18070


RBNL announces alliance with Speed Records
92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music
http://www.mxmindia.com/?p=18071


[MJR] Crime & transport are issues of national importance
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18092

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/