Embracing the New Consumer
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/
Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/
Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/
Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/
Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/
Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/
Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/
HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/
Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/
Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/
Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/
Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/
Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/
Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/
HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/
