Stories on 23rd Dec 14

Digital awaits breakthrough: Shashi Sinha
If FMCG revenues don't improve and they don't start spending, then we could be in trouble, says  the IPG Mediabrands CEO looking back at 2014
http://www.mxmindia.com/2014/12/digital-awaits-breakthrough-shashi-sinha/

Ranjona Banerji: News TV in a permanent state of end-of-the-world-ness
We have seen much of the media in thrall and awe of the former Gujarat chief minister and now leader of the free world, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-news-tv-in-a-permanent-state-of-end-of-the-world-ness/

Happy New Year awaits FMCG companies
Nielsen expects the fast-moving consumer goods market to grow 7 per cent in 2014, 10 per cent in 2015 and about 12 per cent in 2016
http://www.mxmindia.com/2014/12/happy-new-year-awaits-fmcg-companies/

Concept Communication acquires majority stake in Liqvd Asia
Liqvd Asia's clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals
http://www.mxmindia.com/2014/12/concept-communication-acquires-majority-stake-in-liqvd-asia/

Lowe's new campaign for Flipkart spreads happiness
The campaign titled 'Iss Mein Hai Kisi Ki Khushi' aims to bring alive the magical moments that emanate by shopping on the Flipkart mobile app
http://www.mxmindia.com/2014/12/lowes-new-campaign-for-flipkart-spreads-happiness/

'Jagaiye apne andar ka officer' with Officer's Choice new anthem
Leading singer Shaan brings heartfelt message to life with a soulful video

http://www.mxmindia.com/2014/12/jagaiye-apne-andar-ka-officer-with-officers-choice-new-anthem/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/

Stories on 27th Oct 14

Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/

Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/

dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/

Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/

AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/

ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/

Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/

ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/

VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/

What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/

Stories on 6th Oct 14

It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/

Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/

dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/

Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/

InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/

LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/

Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/

Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-haresh-nayak-and-vikram-raichura/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/

Stories on 14th Nov '13

Such an Enduring Endorser!
His former captain, commentator & sr communications pro Hemant Kenkre on why Sachin Tendulkar has been a fav with brands over 2 decades
http://www.mxmindia.com/2013/11/what-makes-sachin-such-an-enduring-endorser/

Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head
The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations
http://www.mxmindia.com/2013/11/neoogilvy-enters-into-jv-with-smile-group-sanjay-ramakrishnan-named-country-head/

10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners
Presenting the answers to the 10 questions in '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee,  head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that happened last evening. Plus the five prizewinners
http://www.mxmindia.com/2013/11/10-on-10-answers-to-the-sachin-tendulkar-quiz-presented-by-dna-the-5-prizewinners/

After Bajaj Electricals, Soho Square wins Prism Cement
Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division
http://www.mxmindia.com/2013/11/after-bajaj-electricals-soho-square-wins-prism-cement/

TBWA\India names R Venkatraman as Creative Director
Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO
http://www.mxmindia.com/2013/11/tbwaindia-names-r-venkatraman-as-creative-director/

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 16th Apr'13

Is there room for DNA in Delhi and Mail Today in Mumbai?
That's the question many are asking as the capital gets set for DNA's in May and Mumbai for Mail Today soon
 http://www.mxmindia.com/?p=45981

These 11 members of the Creative Abby 'superjury' could decide the future of Indian advertising!
The Goafest 2013 Awards Governing Council decides to set up a 'superjury' comprising the chairpersons of the 11 Creative Abby categories
http://www.mxmindia.com/?p=46031

Mahindra makes people 'ask'
As part of Mahindra Reva's Ask campaign, Strawberry Frog conceptualised an innovative marketing strategy clubbing the digital platform and OOH media
 http://www.mxmindia.com/?p=45980

Data reporting is complex as of now: Neeraj Vyas
Despite the underreported numbers, IPL is a brilliant mix of cricket and entertainment and has seen an excellent start, says Neeraj Vyas of SET Max
 http://www.mxmindia.com/?p=45977

Shaadi.com strikes a match with Havas for media
The account will be handled by the agency's Mumbai office
 http://www.mxmindia.com/?p=46002

Nickelodeon targets Rs 250cr from merchandising this year
To mark the new episodes of Teenage Mutant Ninja Turtles, Nickelodeon has partnered with Toy Triangle to bring in an exclusive toy range targeted towards boys
 http://www.mxmindia.com/?p=45979

Meenu Handa joins Amazon, logs out from Microsoft
Ms Handa quit Microsoft after a 7.5+-year stint as Director-Corporate Communications at Microsoft India
 http://www.mxmindia.com/?p=45998

IPAN H+K elevates Radhika Shapoorjee as Prez-S Asia, brings Sara Gourlay as COO-India
IPAN Hill+Knowlton Strategies has promoted Radhika Shapoorjee to President - South Asia, and Sara Gourlay is appointed Chief Operating officer - India
 http://www.mxmindia.com/?p=46000

Ranjona Banerji: Disturbing account, but a pleasure to watch
Headlines Today's investigative report into the Gujarat riots of 2002 based on police wireless reports, impresses Ranjona Banerji
 http://www.mxmindia.com/?p=46003

Debrief: Vodafone: Zoozoos don't make you LOL
The zoozoos are still cute, but the situations can do with more laughs. The new crop of TVCs bring a little smile to your face, but they aren't hilarious
 http://www.mxmindia.com/?p=45976

NDTV honours Indians of the Year
As NDTV celebrates its Silver Jubilee, it announced the winners of 'Indian of the Year'
 http://www.mxmindia.com/?p=45978


ANCHOR | One Big Idea by Peter Mukerjea
3 ways to make money from a TV channel
http://www.mxmindia.com/?p=45975

Stories on 12th Apr'13

Social Access: Towards an equitable society
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45766


DNA to launch Delhi edition on May 13
The Zee-owned Daily News & Analysis (DNA) is set to launch an edition in Delhi on Monday, May 13
http://www.mxmindia.com/?p=45770


Bas Karo! No more complaints for plagiarism etc after today for Abby-winning ads
The AGC will not take any more complaints for the Creative Abbys after today (Friday, April 12) evening
http://www.mxmindia.com/?p=45807


Newspaper degrowth: Reason to worry?
According to recent IRS figures, many newspapers - regional and national - have shown degrowth. Is it time to start worrying?
http://www.mxmindia.com/?p=45769


Creativeland Asia goes Delhi-wards
Creativeland Asia has taken its first step towards setting up base in New Delhi, bagging creative duties for HomeShop18
http://www.mxmindia.com/?p=45767


Social Media users may influence Parliamentary Constituencies: Report
There are 160 High Impact Constituencies out of the total of 543 constituencies, which will likely be influenced by social media during the next general elections
http://www.mxmindia.com/?p=45801


Anil Thakraney: Full On Modi Mania!
Once Modi positions himself as the Next Big Thing (which he’s very busy doing), it will be impossible for the BJP to nominate someone else
http://www.mxmindia.com/?p=45765


Ranjona Banerji: Debates on primetime news have failed
The debate format has failed and Indian news channels must now reinvent the evening format. It’s not even that amusing any more, rues Ranjona Banerji
http://www.mxmindia.com/?p=45817



Speaking of Which | Respectfully Yours
Use language with respect, and you will eventually treat the subject with respect, too
http://www.mxmindia.com/?p=45779


Running away is not the answer: Anand Mahindra
Mr Mahindra received the NDTV Business Leader of the Year award at the 7th Edition of the NDTV Profit Business Leadership Awards, which brought together the best business minds and top bureaucrats of the country
http://www.mxmindia.com/?p=45778


Rediff.com announces enhancements to News App Service
Users can access Rediff News App using almost any phone
http://www.mxmindia.com/?p=45804


ANCHOR | One Big Idea by Sujit Kote
Waking up to Social Media
http://www.mxmindia.com/?p=45761

Stories on 2nd Apr'13

Mazel tov, Sam and Madison: Sir Martin Sorrell
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
 http://www.mxmindia.com/?p=44851

DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
 http://www.mxmindia.com/?p=44903

Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877

RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
 http://www.mxmindia.com/?p=44850

HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
 http://www.mxmindia.com/?p=44415

Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845

Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
 http://www.mxmindia.com/?p=44849

Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
 http://www.mxmindia.com/?p=44844

Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
 http://www.mxmindia.com/?p=44843

Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846

SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848

ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842

Stories on 12th Mar'13

Business, networking & more @ Frames 2013
The 14th edition of India’s biggest conclave of the M&E sector starts today in Mumbai with a galaxy of national and international speakers. A curtain-raiser...
http://www.mxmindia.com/?p=43442

Publicis Groupe acquires Convonix
Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India
http://www.mxmindia.com/?p=43440

Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers
DNA's VP Marketing tells MxMIndia about the new team running the ship, how the half-marathon benefited the paper, and coverage by other media...
http://www.mxmindia.com/?p=43437

Reliance Games expands to Japan, Korea
The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry
http://www.mxmindia.com/?p=43441

Debrief: Tata Tea: Good use of Women's Day
It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement
http://www.mxmindia.com/?p=43436

Ranjona Banerji: Gang-rape accused Ram Singh's "mysterious" death up-ends TV news
News channels uncertain whether to play bleeding hearts or public prosecutor in rape accused's death in jail
http://www.mxmindia.com/?p=43495

Hathway's Jayaraman joins Zee
At Zee, K Jayaraman will head distribution and placement business
 http://www.mxmindia.com/?p=43492

Garnier Men launches 'PowerLight A Village' campaign
An initiative digitally executed by FoxyMoron is aimed at providing electricity to remote villages in India
http://www.mxmindia.com/?p=43439

ET launches campaign against half knowledge
The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops
http://www.mxmindia.com/?p=43438

ASCI upholds complaints against 43 of 50 ads
Numbers of complaints soar, thanks to NAMS, and the number of complaints upheld increase sharply
http://www.mxmindia.com/?p=43483

Soho Square Mumbai wins H&R Johnson
Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz
http://www.mxmindia.com/?p=43485

ANCHOR | ONE BIG IDEA: One Big Idea by Joydip Kapadia
Digitization, a game changer!
http://www.mxmindia.com/?p=43434

ANCHOR | ONE BIG IDEA: One Big Idea by Suraj Nambiar

http://www.mxmindia.com/?p=43435

Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 6th Mar'13

Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/


Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/

Stories on 20th Sep '12

No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/

Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/

iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/

Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/

Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/

Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/

Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/

Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/

Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/

IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/

TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/

The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/

Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/

Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/

Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/

Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 15th May

Understanding young minds with 'Generation Einstein'
The India edition was released with much fanfare by Bindass with co-author Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/understanding-young-minds-with-generation-einstein/

It's not about co-creation, but increation: Boschma
Jeroen Boschma speaks on the emergence of the youth of today, why brands and marketers should be wary of this TG, and what are the learnings that could be picked up from this book by those interested in catering to the highly volatile TG
http://www.mxmindia.com/2012/05/its-not-about-co-creation-but-increation-jeroen-boschma/

TRAI curtails ads to 12 mins per clock-hour, no part-screen ads allowed
The TRAI has issued a regulation that restricts ad duration to 12 minutes per clock hour with no allowance for carry over. Also, ads can henceforth be only full-screen
http://www.mxmindia.com/2012/05/trai-curtails-ads-to-12-mins-per-clock-hour-no-part-screen-ads-allowed/

MEC turns 10!
Leading WPP network (and Group M) agency MEC completes a decade of existence
http://www.mxmindia.com/2012/05/mec-turns-10/

Sharon Aneja & Gautham Pingali join SMG Digi
Sharon Aneja has been appointed as Director, Earned Innovation & Business Head West and Gautham Pingali as Director, Digital Improvisation
http://www.mxmindia.com/2012/05/smg-digital-appoints-sharon-aneja-gautham-pingali/

Address consumer complaints within 8 hrs: TRAI
The Telecom Regulatory Authority of India has issued regulations of the quality of service and consumer complaint redressal mechanism for digital addressable cable television
http://www.mxmindia.com/2012/05/consumer-complaints-to-be-addressed-within-8-hrs-trai/

Govt says RIL has no shareholding in media firms as of March 31
The Minister of Stare of Corporate Affairs responded to a question in the Rajya Sabha saying that RIL has no direct holding in media companies as of March 31, 2011
http://www.mxmindia.com/2012/05/govt-says-ril-has-no-shareholding-in-media-firms-as-of-march-31/

UPA tenure sees surge in attempts on media curbs
A private member's bill, subsequently disowned by the ruling Congress, sought to empower the government to ban coverage of any event that may pose a threat to national security
http://www.mxmindia.com/2012/05/upa-tenure-sees-surge-in-attempts-on-media-curbs/

DNA scores high in Brand Trust report
The Brand Trust Report 2012 has ranked DNA as India’s second most informative newspaper, India’s second most read newspaper and third most trusted newspaper brand
http://www.mxmindia.com/2012/05/brand-trust-report-dna/

The Anchor: 5 reasons why astrology business is reasonably recession proof
When the chips are down, look at the stars. Hemang Arunbhai Pandit, founder-MD of Ganeshaspeaks.com, tells us why the astrological forecasting media is "reasonably" recession-proof
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-astrology-business-is-reasonably-recession-proof/

Debrief | Engaging stories from Airtel
It works. Songs often have stories behind them, and the singers recounting these tales makes the ads quite engaging
http://www.mxmindia.com/2012/05/debrief-engaging-stories-from-airtel/

[MJR] TV leads to early onset of maddening rage
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-leads-to-early-onset-of-maddening-rage/

Stories on 23rd March

TRAI-ing time for TV with ad curbs
Not everyone is happy at the prospect of having TV ads cut & curtailed. MxMIndia speaks to stakeholders about the move
http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/


Comment: Is Facebook the new centre of the digi universe?
Far from being a casual youth-centric online hangout place, Facebook is increasingly becoming the focal point for all things digital, including businesses, writes Hareesh Tibrewala.
http://www.mxmindia.com/2012/03/comment-is-facebook-the-new-centre-of-the-digi-universe/


100 Days to D-Day… but where are the Set-Top Boxes?
Only 100 days to go for digitization and the ground reality does not look too promising at this point. MxM India spoke to a cross-section of stakeholders in distribution to get a clearer picture of the ground reality from the cable operators’ end.
http://www.mxmindia.com/2012/03/100-days-to-d-day%e2%80%a6but-where-are-the-set-top-boxes/


RAMcheck: What women listen to...
Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) - Mumbai, Delhi, Bengaluru and Kolkata.
http://www.mxmindia.com/2012/03/ramcheck-what-women-listen-to/


Pradeep Guha is Chairman of AFAA
The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.
http://www.mxmindia.com/2012/03/pradeep-guha-is-chairman-of-afaa/


Ashutosh: Anna book is written in anger
At the release of his book titled, ‘Anna: 13 Days That Awakened India’, journalist Ashutosh said his book was written in anger at the ‘elitist’ section of society for having failed to understand the anti-corruption movement, and he chose to write in English as he wanted them to read the book.
http://www.mxmindia.com/2012/03/ashutosh-anna-book-is-written-in-anger/


Goafest 2012: Jury chairpersons announced for Creative Abby and Media Abby shortlists
The Awards Governing Council of the Abby Awards at Goafest has announced its team of Jury Chairpersons for the Creative Abbies this year. This year, Goafest has received more than 4,250 entries for the Creative Abby awards. The judging process will commence in Mumbai from Saturday, March 24, 2012.
http://www.mxmindia.com/2012/03/goafest-2012-jury-chairpersons-announced-for-creative-abby-and-media-abby-shortlists/


[MxM Radio] The viral effect is baffling: Anil Srivatsa
Veteran radioman Anil Srivatsa, impressed by the speed of spread on social media, talks about his internet-based radio company, and the special-interest internet radio service Radiowalla.
http://www.mxmindia.com/2012/03/mxm-radio-the-viral-effect-is-baffling-anil-srivatsa/


Rockstar wins album of the year at Radio Mirchi Awards
The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.
http://www.mxmindia.com/2012/03/rockstar-wins-album-of-the-year-at-radio-mirchi-awards/


Sourav Ganguly to lead Pune Warriors in IPL5
Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.
http://www.mxmindia.com/2012/03/sourav-ganguly-to-lead-pune-warriors-in-ipl5/


Water bottle for the front page of DNA
DNA made a splash by innovating with a 5th colour, promoting Tupperware’s newly-launched water bottles.

http://www.mxmindia.com/2012/03/water-bottle-for-the-front-page-of-dna/

Samyukth Sridharan  joins Cleartrip as President and Chief Operating Officer
Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.
http://www.mxmindia.com/2012/03/samyukth-sridharan-joins-cleartrip-as-president-and-chief-operating-officer/


The Anchor: The 6 Cs of the TV business in South India
Remember these tips and stay Cool, says Anup Chandrasekharan.
http://www.mxmindia.com/2012/03/the-anchor-the-6-cs-of-the-tv-business-in-south-india/


Is 'Kahaani' the gamechanger?
One really hopes Kahaani's success at the box office will make movie makers introspect and go back to making the script the hero, writes Anil Thakraney
http://www.mxmindia.com/2012/03/anil-thakraney-is-kahaani-the-gamechanger/


Freaking News: Much ado about Time’s Modi cover?
Danish super-chef Rene Redzepi got a four-page spread in the same issue that aapro Narendra Modi got two, notes Ranjona Banerji in the 95th edition of Freaking News

http://www.mxmindia.com/2012/03/freaking-news-much-ado-about-time%e2%80%99s-modi-cover/

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/