Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 16th Feb '17

Quick chat with CVL Srinivas & Sam Balsara on the adspend forecast by GroupM & Madison World respectively
A quick chat with the GroupM South Asia CEO and MadisonWorld Chairman on the adspend forecast by their respective agency networks
http://www.mxmindia.com/?p=99756

13.5% AdEx growth in 2017: Madison
Notwithstanding the impact of the 'Demonetisation Tsunami', the year promises to be exciting for advertising as per the Pitch Madison Advertising Report
http://www.mxmindia.com/?p=99751

Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award
An eminent nine-member Jury, led by Mr. Dilip Shanghvi, selected the 17 finalists
http://www.mxmindia.com/?p=99714

Center Fresh takes brand proposition further in latest campaign
The TVC urges the consumer to keep fresh breath handy with "Taazi saans, hamesha rakho paas"
http://www.mxmindia.com/?p=99636

CleverTap appoints Almitra Karnik as Head of Marketing
Company sets focus on global growth
http://www.mxmindia.com/?p=99634

Radio City 91.9 FM launched in Madurai
The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride - Naadi nerambellam Madurai city
http://www.mxmindia.com/?p=99710

News18.com initiates campaign for under-privileged kids
NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert
http://www.mxmindia.com/?p=99711

Zivame makes a powerful statement with #FitForAll
With an inclusive approach, this campaign aims to create a fresh perspective on women and lingerie in India
http://www.mxmindia.com/?p=99476

Amazon Prime Video redefines content watching in India
Talks to consumers with the "India Ka Naya Primetime" campaign
http://www.mxmindia.com/?p=99712

Stories on 25th Jan '17

Exclusive: Sam Balsara on GroupM acquiring 76% in MediaCom India: In today's world, you can be a partner and competitor to the same entity...
GroupM exercised its right to acquire majority stake after eight years of the 2008 jv deal
http://www.mxmindia.com/?p=98812

Sanjeev Kotnala: How Coke InNoWait's and Amplifies
Beverage giant Coca-Cola has been one such company that has been playing with a range innovation from small to large canvas, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98801

Starcom bags media mandate of Merck's Consumer Healthcare brands
The agency will handle brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®
http://www.mxmindia.com/?p=98811

Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing
A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing
http://www.mxmindia.com/?p=98808

Colors takes the live route with Rising Star
The new show will be on weekends (Sat-Sun) at 9pm from February 4
http://www.mxmindia.com/?p=98798

DSP BlackRock unveils #Taxytis campaign
Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis
http://www.mxmindia.com/?p=98810

SBI Life unveils campaign to promote new endowment plan
The TVC lays emphasis on the idea of not having to compromise one's wishes while ensuring family's protection
http://www.mxmindia.com/?p=98809

Integral PR to be rechristened Integral
Change in name and positioning marks its 20thyear
http://www.mxmindia.com/?p=98807

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 21st Apr '15

Now, Group CEO & Equity Partner, Madison Media
Yes! Vikram Sakhuja is joining Sam Balsara to take charge of the media agency empire plus the out-of-home business
http://www.mxmindia.com/2015/04/now-group-ceo-equity-partner-madison-media/

Publicis bags MakeMyTrip biz
The pitching process included a total of 9 agencies
http://www.mxmindia.com/2015/04/publicis-bags-makemytrip-biz/

JWT elevates Carlton D'Silva as CEO, Hungama Digital Services
Carlton will be reporting into Tarun Rai and will continue to lead HDS's creative leadership
http://www.mxmindia.com/2015/04/jwt-elevates-carlton-dsilva-as-ceo-hungama-digital-services/

Rahul Gandhi, Arvind Kejriwal steal the show at Press Club Mumbai's 'Ouch Awards'
The 'Ouch' Awards was a prelude to the more serious RedInk Awards organized by the Club scheduled for April 30, which applauds excellence in journalism
http://www.mxmindia.com/2015/04/rahul-gandhi-arvind-kejriwal-steal-the-show-at-press-club-mumbais-ouch-awards/

Ranjona Banerji: The new, sloppy world of Indian journalism
If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-new-sloppy-world-of-indian-journalism/

Kyoorius announces Jury Tours and FYIdays for awards
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation
http://www.mxmindia.com/2015/04/kyoorius-announces-jury-tours-and-fyidays-for-awards/

India TV Yuva Awards celebrates achievers
India TV Yuva awards are given away every year to youth icons who have demonstrated exemplary leadership in their respective fields

http://www.mxmindia.com/2015/04/india-tv-yuva-awards-celebrates-achievers/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 23th Feb '15

Adspend to grow 9.6% in 2015: Madison
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Highlights of Sam Balsara's presentation of the Pitch Madison Media Advertising Outlook 2015
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Marathi daily 'Mi Marathi Live' to launch on Feb 27
Broadcast Initiatives Limited has ambitions plans for the newspaper which will launch with a Mumbai edition and some satellite editions this week
http://www.mxmindia.com/2015/02/marathi-daily-mi-marathi-live-to-launch-on-feb-27/

Dr. Fixit unveil new TVC during World Cup
The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes
http://www.mxmindia.com/2015/02/dr-fixit-unveil-new-tvc-during-world-cup/

Punit Goenka delivers keynote at WIEF
He spoke about the changed business environment in India with initiatives by the new government
http://www.mxmindia.com/2015/02/punit-goenka-delivers-keynote-at-wief/

Amith Prabhu: Reputation is not everything. It is the only thing
Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-reputation-is-not-everything-it-is-the-only-thing/

IAA hosts 'World Goes Digital' webinar with Sanjay Mehta & Hareesh Tibrewala
The webinar was conducted as part of the 'World Goes Digital' series
http://www.mxmindia.com/2015/02/iaa-hosts-world-goes-digital-webinar-with-sanjay-mehta-hareesh-tibrewala/

Big Magic Ganga now available on Videocon d2h
This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country
http://www.mxmindia.com/2015/02/big-magic-ganga-now-available-on-videocon-d2h/

Visionaries felicitated at Brand Vision India 2020
The objective of this event was to bring together various leaders, entrepreneurs, ventures and corporate bodies from across industries on one level to honor them

http://www.mxmindia.com/2015/02/visionaries-felicitated-at-brand-vision-india-2020/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 20th Feb '14

Say Cheers! Madison predicts 16.8% adspend growth in 2014
If the 11.1% bucked the estimates of last year, Sam Balsara's forecast for 2014 sure has everyone raising a toast
http://www.mxmindia.com/2014/02/say-cheers-madison-predicts-16-8-adspend-growth-in-2014/

Jaldi 5 with Sam Balsara: Industry's cautious approach could be replaced by buoyant
Elections will be the single biggest thing to take place in 2014, says the Madison World CMD, with Rs 5000 crore being the estimate of revenues that the polls will generate
http://www.mxmindia.com/2014/02/jaldi-5-with-sam-balsara-industrys-cautious-approach-could-be-replaced-by-buoyant/

Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards
The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced
http://www.mxmindia.com/2014/02/rahul-welde-is-jury-prez-at-asian-marketing-effectiveness-and-strategy-awards/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

InMobi report finds 15% increase in m-commerce
Two out of three users have already purchased something via a mobile
http://www.mxmindia.com/2014/02/inmobi-report-finds-15-increase-in-m-commerce/

Online user visit for mobile phones witnessed 162% growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013
http://www.mxmindia.com/2014/02/online-user-visit-for-mobile-phones-witnessed-162-growth-iamai/

Game4u evangelises gaming with parties
The first PlayPad Night took place on February 15
http://www.mxmindia.com/2014/02/game4u-evangelises-gaming-with-parties/

94.3 My FM introduces 'Jiyo Dil Se Heroes'
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations
http://www.mxmindia.com/2014/02/94-3-my-fm-introduces-jiyo-dil-se-heroes/

Stories on 4th Feb '13

Media & marketing captains shine at IAA Leadership Awards
Pradeep Guha, YC Deveshwar, Sam Balsara & Piyush Pandey amongst winners at glittering Saturday eve + Pradeep Guha on the need for professional responsibility
 http://www.mxmindia.com/?p=40788

Meet the IAA Awardwinners-1 | Leadership can only be earned: Sam Balsara
In the first of the interviews with IAA Leadership Award winners, Media Agency Head of the Year award Sam Balsara on what lies at the core of Madison’s success
 http://www.mxmindia.com/?p=40823


Rana Barua quits Law & Kenneth to join Contract as COO
Rana Barua joins Contract as COO succeeding Umesh Shrikhande who left recently
 http://www.mxmindia.com/?p=40814

Fourth Dimension turns two
CEO Shankar B is ecstatic that a strong portfolio makes his Chennai-headquartered outsourcing firm a trusted ally of top media brands
 http://www.mxmindia.com/?p=40775

Reviewing the Reviews: 2-2.5 stars for David
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
 http://www.mxmindia.com/?p=40771

Anil Thakraney: Do Inkaar to Inkaar
With Inkaar, director Sudhir Mishra has made all the mistakes that go into the making of a poor ad commercial, writes Anil Thakraney
 http://www.mxmindia.com/?p=40770


ANCHOR | One Big Idea by Ashish Bhasin
There is no such thing as a niche channel
http://www.mxmindia.com/?p=40769

ANCHOR | One Big Idea by Siddhartha Mukherjee
Be One, think Big, get Idea!
http://www.mxmindia.com/?p=40768

Stories on 17th Sep '12

MxM Mondays: Is Radio a poor cousin to Print & TV?
The theme for this week's MxM Monday is, "Is Radio a poor cousin to Print and Television?" MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-mondays-is-radio-perceived-as-a-poor-cousin-to-print-and-tv/

New series | Jaldi 5 with Shailesh Gupta: Both readership & circulation will co-exist & complement each other
Starting a new 'quick interview' series; this one is with Shailesh Gupta, Director (Marketing), Jagran Prakashan, who was elected Chairman of the Audit Bureau of Circulations (ABC) last Friday
http://www.mxmindia.com/2012/09/new-series-jaldi-5-with-shailesh-gupta-both-readership-circulation-will-co-exist-complement-each-other/

77 Indian entries shortlisted at Spikes Asia 2012
No Indian entry was shortlisted in the mobile category at Spikes Asia 2012
http://www.mxmindia.com/2012/09/77-indian-entries-shortlisted-at-spikes-asia-2012/

The 'Magic of Print' is Usain Bolt of Media
A panel discussion with media and ad heavyweights celebrated the creativity of print advertising, as HT Media launched a coffee table book titled 'The Magic of Print'
http://www.mxmindia.com/2012/09/the-magic-of-print-is-usain-bolt-of-media/

Colors launches 'alag' 'Bigg Boss 6', celebrates country's 'hunar' with 'India's Got Talent'
It's new, it's clean and it’s meant for the full family... Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22
http://www.mxmindia.com/2012/09/colors-launches-alag-bigg-boss-6-celebrates-countrys-hunar-with-indias-got-talent/

Careers360 goes digital to help students looking abroad
After launching a career counseling portal targeted at engineering college aspirants, the company announced the launch of a portal for student aspirants who wish to study abroad
http://www.mxmindia.com/2012/09/careers360-goes-digital-to-help-students-looking-abroad/

By Invitation | Shishir Joshi: Journalism needs PR, desperately
Journalism is indeed in need of serious review. Internally. And externally too, says Shishir Joshi
http://www.mxmindia.com/2012/09/by-invitation-shishir-joshi-journalism-needs-pr-desperately/

Reviewing the Reviews: Barfi!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-barfi/

Industry to analyse Dainik Bhaskar case study
The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse
http://www.mxmindia.com/2012/09/industry-to-analyse-dainik-bhaskar-case-study/

BIG CBS Prime, Bloomberg TV to simulcast India's Prime Icon
The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels - BIG CBS Prime and Bloomberg TV India
http://www.mxmindia.com/2012/09/big-cbs-prime-bloomberg-tv-to-simulcast-indias-prime-icon/

HT Brunch Dialogues on the changing face of Indian heroine
Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues
http://www.mxmindia.com/2012/09/ht-brunch-dialogues-on-the-changing-face-of-indian-heroine/

Vivel launches 'digital talent hunt' with Hungama
Hungama Digital Media Entertainment and ITC’s Vivel Face Wash have unveiled a new TVC called 'MOBISur - Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt
http://www.mxmindia.com/2012/09/vivel-launches-digital-talent-hunt-with-hungama/

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative
Gone are the days when 'creative' lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes
http://www.mxmindia.com/2012/09/the-anchor-cvl-srinivas-on-5-reasons-all-media-agencies-need-to-be-creative/

Anil Thakraney: PM's last desperate act
There is just one reason behind the PM's sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says
http://www.mxmindia.com/2012/09/anil-thakraney-pms-last-desperate-act/

Ranjona Banerji: When the PM sprang back to life
Who would have guessed that there is life after death, asks Ranjona Banerji as she writes on 'noosemaker' of last week: Prime Minister Manmohan Singh
http://www.mxmindia.com/2012/09/ranjona-banerji-when-the-pm-sprang-back-to-life/

Signposts… September 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-17/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/

Stories on 6th September

Breaking news now fresh on mobiles with Tata Docomo

Desperate to know the news? Video News Alert can bring it to mobile phones

http://www.mxmindia.com/2011/09/breaking-news-now-fresh-on-mobiles-with-tata-docomo/

GQ solves dress codes in 2011 manual

GQ India unveils its Style Manual 2011 for men

http://www.mxmindia.com/2011/09/gq-solves-dress-codes-in-2011-manual/

Keeping pace with technology is the huge challenge: Jwalant Swaroop

"Innovations by the regional press are not showcased properly. We do everything that delivers desired impact to the brand communication"

http://www.mxmindia.com/2011/09/jwalant-swaroop/

We have broken the shackles: Josy Paul

"The unique point of view that comes from your own gut, from your own perspective of the world, is what makes it fresh. Freshness is a must in a creative person"

http://www.mxmindia.com/2011/09/%E2%80%98we-have-broken-the-shackles%E2%80%99/

The Future is on the Shelves: Devendra Chawla

"Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store"

http://www.mxmindia.com/2011/09/the-future-is-on-the-shelves/

The top of the consumer pyramid is growing: Sam Balsara

"Indians, by nature, are changing. Earlier one wanted to use the brands that their parents used. Now one can't, even if the brand is very good"

http://www.mxmindia.com/2011/09/savvy-sam-on-gdp-growth-neuro-marketing-and-the-monkeys-peanuts-connection/