Stories on 16th Feb '17

Quick chat with CVL Srinivas & Sam Balsara on the adspend forecast by GroupM & Madison World respectively
A quick chat with the GroupM South Asia CEO and MadisonWorld Chairman on the adspend forecast by their respective agency networks
http://www.mxmindia.com/?p=99756

13.5% AdEx growth in 2017: Madison
Notwithstanding the impact of the 'Demonetisation Tsunami', the year promises to be exciting for advertising as per the Pitch Madison Advertising Report
http://www.mxmindia.com/?p=99751

Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award
An eminent nine-member Jury, led by Mr. Dilip Shanghvi, selected the 17 finalists
http://www.mxmindia.com/?p=99714

Center Fresh takes brand proposition further in latest campaign
The TVC urges the consumer to keep fresh breath handy with "Taazi saans, hamesha rakho paas"
http://www.mxmindia.com/?p=99636

CleverTap appoints Almitra Karnik as Head of Marketing
Company sets focus on global growth
http://www.mxmindia.com/?p=99634

Radio City 91.9 FM launched in Madurai
The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride - Naadi nerambellam Madurai city
http://www.mxmindia.com/?p=99710

News18.com initiates campaign for under-privileged kids
NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert
http://www.mxmindia.com/?p=99711

Zivame makes a powerful statement with #FitForAll
With an inclusive approach, this campaign aims to create a fresh perspective on women and lingerie in India
http://www.mxmindia.com/?p=99476

Amazon Prime Video redefines content watching in India
Talks to consumers with the "India Ka Naya Primetime" campaign
http://www.mxmindia.com/?p=99712

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 23th Feb '15

Adspend to grow 9.6% in 2015: Madison
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Highlights of Sam Balsara's presentation of the Pitch Madison Media Advertising Outlook 2015
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Marathi daily 'Mi Marathi Live' to launch on Feb 27
Broadcast Initiatives Limited has ambitions plans for the newspaper which will launch with a Mumbai edition and some satellite editions this week
http://www.mxmindia.com/2015/02/marathi-daily-mi-marathi-live-to-launch-on-feb-27/

Dr. Fixit unveil new TVC during World Cup
The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes
http://www.mxmindia.com/2015/02/dr-fixit-unveil-new-tvc-during-world-cup/

Punit Goenka delivers keynote at WIEF
He spoke about the changed business environment in India with initiatives by the new government
http://www.mxmindia.com/2015/02/punit-goenka-delivers-keynote-at-wief/

Amith Prabhu: Reputation is not everything. It is the only thing
Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-reputation-is-not-everything-it-is-the-only-thing/

IAA hosts 'World Goes Digital' webinar with Sanjay Mehta & Hareesh Tibrewala
The webinar was conducted as part of the 'World Goes Digital' series
http://www.mxmindia.com/2015/02/iaa-hosts-world-goes-digital-webinar-with-sanjay-mehta-hareesh-tibrewala/

Big Magic Ganga now available on Videocon d2h
This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country
http://www.mxmindia.com/2015/02/big-magic-ganga-now-available-on-videocon-d2h/

Visionaries felicitated at Brand Vision India 2020
The objective of this event was to bring together various leaders, entrepreneurs, ventures and corporate bodies from across industries on one level to honor them

http://www.mxmindia.com/2015/02/visionaries-felicitated-at-brand-vision-india-2020/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/

Stories on 20th Feb '14

Say Cheers! Madison predicts 16.8% adspend growth in 2014
If the 11.1% bucked the estimates of last year, Sam Balsara's forecast for 2014 sure has everyone raising a toast
http://www.mxmindia.com/2014/02/say-cheers-madison-predicts-16-8-adspend-growth-in-2014/

Jaldi 5 with Sam Balsara: Industry's cautious approach could be replaced by buoyant
Elections will be the single biggest thing to take place in 2014, says the Madison World CMD, with Rs 5000 crore being the estimate of revenues that the polls will generate
http://www.mxmindia.com/2014/02/jaldi-5-with-sam-balsara-industrys-cautious-approach-could-be-replaced-by-buoyant/

Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards
The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced
http://www.mxmindia.com/2014/02/rahul-welde-is-jury-prez-at-asian-marketing-effectiveness-and-strategy-awards/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

InMobi report finds 15% increase in m-commerce
Two out of three users have already purchased something via a mobile
http://www.mxmindia.com/2014/02/inmobi-report-finds-15-increase-in-m-commerce/

Online user visit for mobile phones witnessed 162% growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013
http://www.mxmindia.com/2014/02/online-user-visit-for-mobile-phones-witnessed-162-growth-iamai/

Game4u evangelises gaming with parties
The first PlayPad Night took place on February 15
http://www.mxmindia.com/2014/02/game4u-evangelises-gaming-with-parties/

94.3 My FM introduces 'Jiyo Dil Se Heroes'
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations
http://www.mxmindia.com/2014/02/94-3-my-fm-introduces-jiyo-dil-se-heroes/