Stories on 17th Jul '15

Smart, not Big Data: Jason Harrison
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/

Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/

Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/

RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/

Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/

MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/

India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/

C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/

Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/

'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/

ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/

Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'

http://www.mxmindia.com/2015/07/varun-dhawan-to-endorse-shaving-category-for-philips-india/

Stories on 20th Aug 14

HDFC Bank is India's Most Valuable Brand
Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto
http://www.mxmindia.com/2014/08/hdfc-bank-is-indias-most-valuable-brand/


Realty Check | Day 10 | Jacob Mathew: Important to build a brand image for cement
The truly differentiating factor in cement is only the brand. This is where an effective branding and marketing exercise size plays a vital role, writes Jacob Mathew, Head - Image & Communication, Zuari Cement Ltd
http://www.mxmindia.com/2014/08/realty-check-day-10-jacob-mathew-important-to-build-a-brand-image-for-cement/

ASCI releases guidelines for skin whitening products
Advertising industry self-regulator Advertising Standards Council of India (ASCI) has released its final guidelines for the advertising of skin lightening and fairness products following industry and public feedback to a draft it had issued earlier
http://www.mxmindia.com/2014/08/asci-releases-guidelines-for-skin-whitening-products/

Soho Square bags creative biz for Bisleri's new product
Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica
http://www.mxmindia.com/2014/08/soho-square-bags-creative-biz-for-bisleris-new-product/

Lowe Lintas crafts new Dengue-themed campaign for Godrej Hit
Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease - Dengue
http://www.mxmindia.com/2014/08/lowe-lintas-crafts-new-dengue-themed-campaign-for-godrej-hit/

Raymond appoints MSLGROUP as communications partner
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management
http://www.mxmindia.com/2014/08/raymond-appoints-mslgroup-as-communications-partner/

R K Arora elevated to Group CEO, ITV Network (From Yesterday)
In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/08/r-k-arora-elevated-to-group-ceo-itv-network/

What Ticks for Indian Consumers/ Men- Rohan Bhansali and Devendra Chawla
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohan Bhansali and Devendra Chawla
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-rohan-bhansali-and-devendra-chawla/

Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/