Stories on 8th Mar '17

It's here. It's by Pops. And it's HyperCollective
As many as 21 independent communication-led agencies are part of Hyper Collective.
http://www.mxmindia.com/?p=100502

Godrej's new 'Soch' gives India its latest green inverter AC
Unveils brand philosophy "Sochkebanayahai' that fuels the brand's new communication strategy
http://www.mxmindia.com/?p=100497

Sakshi Malik speaks for every woman in new campaign by Ogilvy Mumbai
So in it's true spirit, this campaign is not just for Women's Day, it's for every day...every woman's day
http://www.mxmindia.com/?p=100500

Datsun salutes women through #DrivenByHer campaign
Rolls out special offer on International Women's Day
http://www.mxmindia.com/?p=100498

Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5
#GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India
http://www.mxmindia.com/?p=100499

Panasonic unveils #TheFutureisUp for its Sky AC series
Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty
http://www.mxmindia.com/?p=100496

Hakuhodo Percept executes latest campaign for Maruti Suzuki's Baleno RS
Made of Speed expresses straight up what the Baleno RS has to offer
http://www.mxmindia.com/?p=100501

Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 17th Jul '15

Smart, not Big Data: Jason Harrison
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/

Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/

Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/

RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/

Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/

MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/

India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/

C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/

Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/

'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/

ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/

Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'

http://www.mxmindia.com/2015/07/varun-dhawan-to-endorse-shaving-category-for-philips-india/