Stories on 17th Jul '15

Smart, not Big Data: Jason Harrison
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/

Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/

Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/

RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/

Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/

MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/

India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/

C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/

Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/

'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/

ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/

Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'

http://www.mxmindia.com/2015/07/varun-dhawan-to-endorse-shaving-category-for-philips-india/

Stories on 25th Nov 14

Enormous year for Ashish Khazanchi & Ajay Verma
Q&A with the managing partners of the just-over-a-year-old Enormous creative agency
http://www.mxmindia.com/2014/11/enormous-year-for-ashish-khazanchi-ajay-verma/

Ranjona Banerji: How Times & Bachi Karkaria gave in to the God of 140 characters!
Let us salute extraneous noise and the power of public opinion on social media, which can make a behemoth notice a pesky ant and change direction, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-how-times-bachi-karkaria-gave-in-to-the-god-of-140-characters/

Dentsu-UNFPA join hands to launch CSR Advisory Services
Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India
http://www.mxmindia.com/2014/11/dentsu-unfpa-join-hands-to-launch-csr-advisory-services/

McDowell's #No.1 Yaari strikes a chord with viwers
DDB Mudra Executive Creative Director SonalDabralhas written the lyrics for this musical
http://www.mxmindia.com/2014/11/mcdowells-no-1-yaari-strikes-a-chord-with-viwers/

Shortlists for Indian Marketing Awards announced
The shortlist includes 88 cutting-edge campaigns hailing from different parts of the country
http://www.mxmindia.com/2014/11/shortlists-for-indian-marketing-awards-announced/

Digital L&K Saatchi & Saatchi announces key appointments
Digital L&K Saatchi & Saatchi has announced two senior level appointments into its fold. Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing

http://www.mxmindia.com/2014/11/digital-lk-saatchi-saatchi-announces-key-appointments/

Stories on 22nd Apr'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/2013/04/is-it-right-to-damn-the-copycats/

Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/2013/04/shabby-anil-thakraney-why-plagiarism-is-unstoppable/

Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/2013/04/shabby-guest-column-by-vinod-natesan-moving-on-from-f-words/

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/2013/04/130mn-digital-pay-tv-homes-by-2020-to-contribute-17-bn-in-revenues/

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/2013/04/highlights-for-children-and-delhi-press-unveil-new-kids-mags/

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/2013/04/ajay-chandwani-on-montreux-fest-jury/

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/2013/04/razorfish-acquires-neev-aims-to-be-no-1-in-18-months/

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad


Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-ek-thi-daayan/

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/2013/04/aasheesh-mediratta-is-the-new-ceo-at-fashionandyou/

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/2013/04/yahoo-weather-yahoo-mail-on-mobile/

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/2013/04/rajan-anandan-takes-over-as-iamai-chairman/

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/2013/04/think-aloud-for-a-broadcast-regulator-manish-tewari/

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/2013/04/arun-prakash-appointed-evp-of-vuclip/

ANCHOR | One Big Idea by Ranjona Banerji: Time to reclaim lost territory
http://www.mxmindia.com/2013/04/one-big-idea-by-ranjona-banerji-time-to-reclaim-lost-territory/

1 Minute View: Many expectations from new IAMAI chief Rajan Anandan
The new chairman needs to grow IAMAI out of its current mode and assume the role of a more aggressive industry body
http://www.mxmindia.com/2013/04/1-minute-view-many-expectations-from-new-iamai-chief-rajan-anandan/

Shailesh Kapoor: The Dichotomy Of Socially Networked Television
Twitter and Facebook are part of the marketing strategy of mass TV channels, notes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-the-dichotomy-of-socially-networked-television/

Anil Thakraney | Superjury: Keep the CDs out!
It's incorrect to ask creative folk to constitute the Creative Abby 'Superjury' to decide on plagiarism complaints, writes Anil Thakraney
http://www.mxmindia.com/2013/04/anil-thakraney-superjury-keep-the-cds-out/

Ranjona Banerji: Move over FBI, NIA: Indian TV news can solve both Boston and Bengaluru bombings!
Our news TV channels knew who and how the Boston and Bengaluru bombings happened, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-move-over-fbi-nia-indian-tv-news-can-solve-both-boston-and-bengaluru-bombings/