Monday, 24 August 2015

Stories on 24th Aug '15

India among Top 4 data consumers in APAC
Use of Android phones is primary reason for the growth in mobile usage, says Opera Mediaworks & Mobile Marketing Association report
http://www.mxmindia.com/2015/08/india-among-top-4-data-consumers-in-apac/

OMD India's Shyam Ravishankar moves to Omnicom Media Group Malaysia as Head of Digital
In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences
http://www.mxmindia.com/2015/08/omd-indias-shyam-ravishankar-moves-to-omnicom-media-group-malaysia-as-head-of-digital/

RAM ratings for Week 32 (August 2-8, 2015)... and it's official!
Presenting officially sourced RAM numbers for Week  32 - that's August 2-8, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-%e2%80%8b32-august-2-8-2015%e2%80%8b-and-its-official/

Flipkart keeps app plan on hold to assess how it will impact sales in big-ticket categories
Ecommerce players push mobile applications because apps provide more data on each user, allowing the firms to personalise user experiences based on interests and requirements gathered from users' buying and browsing history
http://www.mxmindia.com/2015/08/flipkart-keeps-app-plan-on-hold-to-assess-how-it-will-impact-sales-in-big-ticket-categories/

Amith Prabhu: PR is not changing. We are!
Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-pr-is-not-changing-we-are/

psLIVE allies tea brand 'Parivar' with 'All Is Well' for effective marketing
psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'
http://www.mxmindia.com/2015/08/pslive-allies-tea-brand-parivar-with-all-is-well-for-effective-marketing/