Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 24th Aug '15

India among Top 4 data consumers in APAC
Use of Android phones is primary reason for the growth in mobile usage, says Opera Mediaworks & Mobile Marketing Association report
http://www.mxmindia.com/2015/08/india-among-top-4-data-consumers-in-apac/

OMD India's Shyam Ravishankar moves to Omnicom Media Group Malaysia as Head of Digital
In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences
http://www.mxmindia.com/2015/08/omd-indias-shyam-ravishankar-moves-to-omnicom-media-group-malaysia-as-head-of-digital/

RAM ratings for Week 32 (August 2-8, 2015)... and it's official!
Presenting officially sourced RAM numbers for Week  32 - that's August 2-8, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-%e2%80%8b32-august-2-8-2015%e2%80%8b-and-its-official/

Flipkart keeps app plan on hold to assess how it will impact sales in big-ticket categories
Ecommerce players push mobile applications because apps provide more data on each user, allowing the firms to personalise user experiences based on interests and requirements gathered from users' buying and browsing history
http://www.mxmindia.com/2015/08/flipkart-keeps-app-plan-on-hold-to-assess-how-it-will-impact-sales-in-big-ticket-categories/

Amith Prabhu: PR is not changing. We are!
Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-pr-is-not-changing-we-are/

psLIVE allies tea brand 'Parivar' with 'All Is Well' for effective marketing
psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'
http://www.mxmindia.com/2015/08/pslive-allies-tea-brand-parivar-with-all-is-well-for-effective-marketing/

Stories on 7th Jul '15

Clients want media at the front-end...
... and do more than just buying and selling, says Pele Cortizo-Burgess, Global Director, Integrated Planning at MEC
http://www.mxmindia.com/2015/07/clients-want-media-at-the-front-end/

Percept integrates media companies to form Percept Media as Shripad Kulkarni quits after 9 years
The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry
http://www.mxmindia.com/2015/07/percept-integrates-media-companies-to-form-percept-media/

The Indian Express launches edition in Jaipur
The launch will be supported with an extensive marketing campaign, both ATL and BTL programmes
http://www.mxmindia.com/2015/07/the-indian-express-launches-edition-in-jaipur/

Ranjona Banerji: Media finally wakes up to 'Vyapam' scam
My very sad moral of the story to all my fellow journalists who are in love with Narendra Modi is this: it's only going to get worse, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-media-finally-wakes-up-to-vyapam-scam/

MMA strengthens India presence, Preeti Desai is Country Manager
Mobile Marketing Association has strengthened its India presence with the former IAMAI President as incharge
http://www.mxmindia.com/2015/07/mma-strengthens-india-presence-preeti-desai-is-country-manager/

The Advertising Club to host Media Review 2015 in Mumbai
The evening will also witness a presentation on AdAsia 2015, Taipei to be held from Sunday, 22nd November, 2015 to Wednesday, 25th November, 2015

http://www.mxmindia.com/2015/07/the-advertising-club-to-host-media-review-2015-in-mumbai/