Friday, 14 August 2015

Stories on 14th Aug '15

Debt is OK for Millennial Rich Kids
Says a study conducted by media agency MEC and LinkedIn with Ipsos
http://www.mxmindia.com/2015/08/debt-is-ok-for-millennial-rich-kids/

Discovery Channel completes 20 years in India on Aug 15
The channels will air a special 20-year celebration marathon on August 15 and 16
http://www.mxmindia.com/2015/08/discovery-channel-completes-20-years-in-india-on-aug-15/

Shailesh Kapoor: Hindi GECs' Latest Itch: 4% Rating
Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-hindi-gecs-latest-itch-4-rating/

Ranjona Banerji: Don't frighten us presstitues and newstraders...
... or whatever else the powers-that-be and their faithful fans choose to call us, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-dont-frighten-us-presstitues-and-newstraders/

Tata Tea Premium launches new campaign
The film talks about the little joyous moments of life through a family reunion
http://www.mxmindia.com/2015/08/tata-tea-premium-launches-new-campaign/

Idea targets emigrants in new campaign on MNP
India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator
http://www.mxmindia.com/2015/08/idea-targets-emigrants-in-new-campaign-on-mnp/

Bharti Airtel partners ErosNow for Wynk Movies
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos
http://www.mxmindia.com/2015/08/bharti-airtel-partners-erosnow-for-wynk-movies/

Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead
Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years
http://www.mxmindia.com/2015/08/ektaa-aggarwal-to-join-ideo-in-new-york-as-cd-office-co-lead/

Rovio appoints Anurag Sachdeva Country Director for India and South Asia
Sachdeva has worked previously with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel. He holds a degree in B.Tech from GAU
http://www.mxmindia.com/2015/08/rovio-appoints-anurag-sachdeva-country-director-for-india-and-south-asia/

Twitter eliminates the 140-character limit for Direct Messages
To make Direct Messages even more powerful and fun, and to entice users to discuss content they find on Twitter in private