Stories on 28th Aug '15

Tech is fine, but relationships will always be there: Jasmin Sohrabji
Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media
http://www.mxmindia.com/2015/08/tech-is-fine-but-relationships-will-always-be-there-jasmin-sohrabji/

By Invitation/Spoof: Vivek Kaul: Tracking the Sensex Crash in a Biz Channel
Vivek Kaul, a senior journalist and author of the Easy Money trilogy, peeps into the goings-on in the newsroom of a business channel on the day the Sensex crashe
http://www.mxmindia.com/2015/08/by-invitationspoof-vivek-kaul-tracking-the-sensex-crash-in-a-biz-channel/

Shailesh Kapoor: Prime Time News or Murder Investigations?
It's understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-prime-time-news-or-murder-investigations/

Ranjona Banerji: The facts of the Sheena Bora case are incredible enough to justify focused media coverage
Let us also not forget that Peter Mukerjea, the current husband of the murder accused Indrani Mukerjea, was once the head of Star India. When they started 9X together, it was a massive media event. The subsequent collapse of 9X was equally controversial and caused tremors through the media. All the more reason for the media to focus on the case
http://www.mxmindia.com/2015/08/ranjona-banerji-the-facts-of-the-sheena-bora-case-are-incredible-enough-to-justify-focused-media-coverage/

BARC Week 33 Data: August 15 to 21, 2015
Presenting BARC data for Week 33 - that's August 15 to 21, 2015 of various domains from Hindi to Kannada to Bhojpuri, and of course English
http://www.mxmindia.com/2015/08/barc-week-33-data-august-15-to-21-2015/

Rediff bags creative duties of  Hamdard
The account was won by Rediffusion Y&R following a multi agency pitch
http://www.mxmindia.com/2015/08/rediff-bags-creative-duties-of-hamdard/

Former Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
Goyal is currently scouting for a name and a head for the new company that will focus on programmatic advertising, or automated media management
http://www.mxmindia.com/2015/08/former-dentsu-india-chief-sandeep-goyal-to-launch-equal-jv-with-zeotap/

Publicis imparts education on Mutual Funds for HDFC
Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing
http://www.mxmindia.com/2015/08/publicis-imparts-education-on-mutual-funds-for-hdfc/

Hansa Cequity's omni-channel shopper study throws up interesting findings
The survey received 1,368 responses from 86 Indian cities and towns
http://www.mxmindia.com/2015/08/hansa-cequitys-omni-channel-shopper-study-throws-up-interesting-findings/

Zippo out to find the "The Real Man" via new campaign
Spanning across three phases, the campaign aims to establish Zippo's characteristics as moving beyond iconic lighters
http://www.mxmindia.com/2015/08/zippo-out-to-find-the-the-real-man-via-new-campaign/

Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra
Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

http://www.mxmindia.com/2015/08/rajnigandha-silver-pearls-unveils-new-tvc-with-ambassador-priyanka-chopra/

Stories on 24th Aug '15

India among Top 4 data consumers in APAC
Use of Android phones is primary reason for the growth in mobile usage, says Opera Mediaworks & Mobile Marketing Association report
http://www.mxmindia.com/2015/08/india-among-top-4-data-consumers-in-apac/

OMD India's Shyam Ravishankar moves to Omnicom Media Group Malaysia as Head of Digital
In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences
http://www.mxmindia.com/2015/08/omd-indias-shyam-ravishankar-moves-to-omnicom-media-group-malaysia-as-head-of-digital/

RAM ratings for Week 32 (August 2-8, 2015)... and it's official!
Presenting officially sourced RAM numbers for Week  32 - that's August 2-8, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-%e2%80%8b32-august-2-8-2015%e2%80%8b-and-its-official/

Flipkart keeps app plan on hold to assess how it will impact sales in big-ticket categories
Ecommerce players push mobile applications because apps provide more data on each user, allowing the firms to personalise user experiences based on interests and requirements gathered from users' buying and browsing history
http://www.mxmindia.com/2015/08/flipkart-keeps-app-plan-on-hold-to-assess-how-it-will-impact-sales-in-big-ticket-categories/

Amith Prabhu: PR is not changing. We are!
Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-pr-is-not-changing-we-are/

psLIVE allies tea brand 'Parivar' with 'All Is Well' for effective marketing
psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'
http://www.mxmindia.com/2015/08/pslive-allies-tea-brand-parivar-with-all-is-well-for-effective-marketing/

Stories on 2nd Aug '13

IAA Webinar with Julie Roehm, Chief Storyteller, SAP
The fourth edition of the IAA Webinar had SAP's Chief Storyteller Julie Roehm speak from New York
http://www.mxmindia.com/?p=52433


It's key to be aware of your strengths & weaknesses: Robert S Kaplan
People must take responsibility for managing their careers, says Robert Steven Kaplan
http://www.mxmindia.com/?p=52402



Tata tops Interbrand's Best Indian Brands 2013
Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands
http://www.mxmindia.com/?p=52418


Star Plus leads Week 30 TVTs, Colors #2
Comedy Nights with Kapil, Jhalak Dikhlaa Jaa and DID Super Mom were top-ranked weekend specials
http://www.mxmindia.com/?p=52427


Mudra Ahmedabad on hard facts of olive oil
Creates campaign to educate consumers on olive variants and their uses
http://www.mxmindia.com/?p=52404


Sony Six acquires rights to TNA Wrestling
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
http://www.mxmindia.com/?p=52047


Prashanth Challapalli exits Jack in the Box
Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective
http://www.mxmindia.com/?p=52037


Ranjona Banerji: Trashy Times & how media houses fail in human relations
If you cannot bite the hand that feeds you, can you be considered fair when you criticise other media group, writes Ranjona Banerji
http://www.mxmindia.com/?p=52040


Anil Thakraney: Lucky De
Here was a chance for De to stand up for the right thing, to be a leader for change, a feisty leader we badly need. But she got cold feet and ducked out, writes Anil Thakraney]
http://www.mxmindia.com/?p=52040

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 31st July '13

News & FM to finally get 49% FDI?
The TRAI consultation paper on FDI in broadcast recommends the increase of FDI in news channels and FM radio from 26 to 49%
http://www.mxmindia.com/?p=52279


Sheikhs fail to shake up Indian consumer markets
Prosperous in the Gulf, Sheikhs fail in the Indian consumer market due to operational issues and religious tenets
http://www.mxmindia.com/?p=52268


Anil Thakraney: Omnicom/Publicis merger: Nothing will change
As long as the money tree grows, 'culture and value' differences get sorted in double quick time, writes Anil Thakraney
http://www.mxmindia.com/?p=52276


Gozoop acquires Red Digital, doubles India revenue
With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach
http://www.mxmindia.com/?p=52269


Labour Court halts termination of People India edition staff
Court orders Outlook group to ensure settlement of dues before services are terminated
http://www.mxmindia.com/?p=52259


Satyam Joshi has put in his papers as Dy Chief Manager - Brand at BCCL
The head of marketing for the Delhi edition of Navbharat Times, Sandhya Times and Eco Times (Hindi) is set to turn entrepreneur
http://www.mxmindia.com/?p=52275

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 29th July '13

It's a done deal. Omnicom & Publicis to merge
‘Merger of equals’ to create Publicis Omnicom Group, with combined 2012 revenue of $22.7 billion and a combined market capitalization of $35.1 billion
 http://www.mxmindia.com/?p=52130

Pubicis Omnicom Group: New Titan on the Block
The Omnicom and Publicis Groupe merger is the mother of all 'marriages' one has witnessed so far as advertising and media groups go
 http://www.mxmindia.com/?p=52148

Omnicom-Publicis merger likely to reshape advertising industry in India
The merger of holding companies Omnicom and Publicis Groupe is quite simply the biggest news in the history of the marketing communications industry. The jury is out on what this means for India, a market where WPP is a clear leader
 http://www.mxmindia.com/?p=52137

By Invitation: Geetanjali Bhattacharji: Exciting times ahead for the media planning and buying fraternity
We invited a non-media agency profession to give her views on what the Omnicom-Publicis merger means in the media business
http://www.mxmindia.com/?p=52146

McCann forms Creative Central with Praduymna Chauhan as ECD
The Creative Central is an effort directed towards creating more insightful creative work for clients
http://www.mxmindia.com/?p=52138


Dues of impacted People, Marie Claire & Geo India edition staffers to be settled soon
The dollar/euro conversion rate has made the business for licensed magazines unprofitable if the revenues don’t go above a threshold
http://www.mxmindia.com/?p=52138


Anil Thakraney: Brouhaha over potholes is silly
The entire media effort should be on exposing, and naming and shaming the individuals and groups responsible for this mess of potholes, writes Anil Thakraney
http://www.mxmindia.com/?p=52141


Amith Prabhu: Events that make our profession worth being part of
Amith Prabhu lists the reasons one should events that afford an opportunity for professionals come together to share and learn from each other
http://www.mxmindia.com/?p=52142

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 28th March

The Mindshare Mantra for the Digital Age
Marco Rimini, Leader, Business Planning, on his agency’s plans for India and emerging markets
http://www.mxmindia.com/2012/03/ready-to-tackle-the-new-digital-age/

Omnicom & Interpublic Group join hands for Chevrolet
Prasoon Joshi to be on Board of the historic jv between Ominicom and Interpub for Chevrolet (Chevy)
http://www.mxmindia.com/2012/03/omnicom-interpublic-group-join-hands-for-chevrolet/

[95 Days to D-Day] No negotiation on deadline: MIB
Addressing a seminar on 'India going Digital: An Industry Interaction with Stakeholders' Additional Secretary of I&B Ministry Rajiv Takru said that the sunset date is sacrosanct and absolutely non-negotiable. Moreover, digitization is in the larger public interest, and if it hurts a few, then so be it.
http://www.mxmindia.com/2012/03/95-days-to-d-day-no-negotiation-on-deadline-mib/

Digital is the way forward for Zee
It has a radical call-in concept for Dance India Dance, interactive features on its WAP side, and an unshakeable determination to milk social media for all it’s worth. MxMIndia speaks to Marketing Head Akash Chawla about the Zee Group’s galactic trajectory.
http://www.mxmindia.com/2012/03/digital-is-the-way-forward-for-zee/

Sandeep Sharma joins RK Swamy Media Group
Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.
http://www.mxmindia.com/2012/03/sandeep-sharma-joins-rk-swamy-media-group/

E-shopping hits busy young mums too
Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.
http://www.mxmindia.com/2012/03/e-shopping-hits-busy-young-mums-too/

The Anchor: 5 commandments for ad stardom
Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.
http://www.mxmindia.com/2012/03/the-anchor-5-commandments-for-ad-stardom/

Anil Thakraney: Ready for long copy?
A copywriter has taken the trouble to try and revive the art of writing long copy, and he has come up with a cool idea. Bodhisatwa Dasgupta of Ogilvy & Mather has announced a contest called: ‘Longhand’. Which invites contestants to write long copy ads. And win instant recognition.
http://www.mxmindia.com/2012/03/anil-thakraney-ready-for-long-copy/

[MJR] The missing case of espelling & grammaria
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/mjr-the-missing-case-of-espelling-grammaria/

Stories on 1st November

Amid firecrackers, the papers are quieter

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/11/happy-days-in-hyderabad/

Analysis: Will Omnicom upset the applecart?

Many youngsters in the agency have applauded Omnicom’s present move in Mudra, hoping that it would give the agency a fresh lease of life.

http://www.mxmindia.com/2011/11/will-omnicom-upset-the-applecart/

Rediffusion subcontracts Tata work to SBU with Edelman

Rediffusion and Edelman announce strategic alliance to form an SBU to service Tata group business

http://www.mxmindia.com/2011/11/rediffusion-subcontracts-tata-work-to-sbu-with-edelman/

SAB eyeing ZEE’s ranking

SAB aims to beat ZEE in the next three months, launches Saturday Prime Time Entertainment.

http://www.mxmindia.com/2011/11/sab-eyeing-zee%E2%80%99s-ranking/

Omnicom moves to rule India with Mudra buy

From a base of Rs 10 lakh in 1983 to Rs 700 cr for an additional 41% stake to Omnicom, Mudra has done well for Reliance ADAG boss Anil Ambani

http://www.mxmindia.com/2011/11/omnicom-moves-to-rule-india-with-mudra-buy/

Shika Mukerjee: Mamata dream sequence ends

Like a grand infatuation that is pursuing its natural course towards an inevitable end, the heady, halcyon days of the media’s romance with Mamata Banerjee as the harbinger of “change” or “parivartan” are coming to an end.

http://www.mxmindia.com/2011/11/mamata-dream-sequence-ends/

The Anchor: Hoshie Ghaswalla on 10 reasons why B2B media will thrive

B2B media is the most connected to both its key constituents – be it the reader or the advertiser / sponsor.a

http://www.mxmindia.com/2011/11/the-anchor-10-reasons-b2b-media-will-thrive/

Debrief: A shining ad!

Micromax is notorious for over-the-top and often offensive advertising, so this commercial came as no surprise to me.

http://www.mxmindia.com/2011/11/debrief-a-shining-ad/

AdAsia opens in grand style

On October 31, 2011 AdAsia began in New Delhi in Grand style. The opening ceremony hosted 1200 delegates from over 25 countries.

http://www.mxmindia.com/2011/11/adasia-opens-in-grand-style/

NCT Data Wk 43 '11

http://www.mxmindia.com/2011/11/nct-data-wk-43-11/