It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/
Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/
Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/
Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/
Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/
Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/
IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/
Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/
Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/
Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/
Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/
Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/
IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events
