Six reasons Cricket still Rules for Brands to Invest in
Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia
Shailesh Kapoor: The long tail of TV channels: An investor's delight?
For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor
Emvies receives record entries for 2015
Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries
Havas Media wins integrated media AOR of ClubMyCab
ClubMyCab is a ride sharing app that makes ride sharing safe and fun
3-month online copywriting course unveiled by AAAI
The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies
Amagi unveils next-gen managed playout service at IBC2015
Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout
Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?
Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji
Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!
It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers
Notice to ISPs is misleading, cautions IAMAI
The problem is with the caveat in the notice mentioning “which do not have child pornographic content
'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival
This is the fourth edition of the prestigious awards held at Kolkata
Askme & Askmebazaar unveils unique insights led communication campaign
Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve
