Stories on 26th Sep '17

A Matter of Relevance (& Trust)

The Relevance Framework released by Golin global CEO Fred Cook throws up some interesting data. Read more

Ranjona Banerji: Free media anyone??

That NDTV needs a cash infusion is not new? b?ut editorial control to a known BJP supporter is the matter of concern?, writes ?Ranjona Banerji. Read more

MRUC appoints six new Board Members

These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy. Read more

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KidZania Delhi partners Colors & Nickelodeon

Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Read more

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Spatial Access appoints Vineet Sodhani as CEO

He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications. Read more

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Kyoorius Designyatra is back in Goa

Kyoorius Designyatra is the biggest annual conference on design and innovation. Read more

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Dentsu India wins Synthite Group's personal care venture

Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come. Read more

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Boman Irani gets comically duped in Intex's latest TVC by Publicis India

The commercial will be playing on various sports, entertainment and news channels across India. Read more

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Lowe Lintas bags mandate for two 3M brands

Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office. Read more

Stories on 16th Oct '15

Can these three save the MRUC (and print)?
Key officebearers I Venkat, N P Sathyamurthy & Radhesh Uchil have a task cut out for them: Save print measurement, the sector and MRUC itself
http://www.mxmindia.com/2015/10/can-these-three-save-the-mruc-and-print/

BTL Baatein: Revant Bhate, Faaso's... Powered by VISCOMM
BTL provides us with 'touch points' to engage with consumer and create an impact which will help us influence their attitude towards the brand, says Revant Bhate, CMO, Faaso's
http://www.mxmindia.com/2015/10/btl-baatein-revant-bhate-cmo-faasos-powered-by-viscomm/

Sagnik Ghosh likely to head marketing at Star Plus
Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK
http://www.mxmindia.com/2015/10/sagnik-ghosh-likely-to-head-marketing-at-star-plus/

Ranjona Banerji: The reaction from the BJP to writers returning their awards has been weak and petulant
Maya Krishna Rao has returned her Sahitya Natak Award and made some powerful arguments on Karan Thapar’s show on India Today TV, debunking the accusation that she was politically motivated by pointing out that all art makes political statements, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-the-reaction-from-the-bjp-to-writers-returning-their-awards-has-been-weak-and-petulant/

Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis
We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor
http://www.mxmindia.com/2015/10/shailesh-kapoor-prime-time-news-is-facing-spokesperson-crisis/

TVS Jupiter ropes in Amitabh Bachchan
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space
http://www.mxmindia.com/2015/10/amitabh-bachchan-to-endorse-brand-philosophy-for-tvs-jupiter/

Lowe Lintas Blr wins mandate of TVS Sport
The agency was appointed after a multi-agency pitch that was held in Bangalore recently
http://www.mxmindia.com/2015/10/lowe-lintas-bangalore-wins-creative-mandate-of-tvs-sport/

Hakuhodo Percept bags Sleepwell mandate
The incumbent agency was Equus Redcell
http://www.mxmindia.com/2015/10/hakuhodo-percept-bags-sleepwell-mandate/

BARC Data for Week 40 (Oct 3-9, 2015)
Here's BARC data for Week 40 (Oct 3-9, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-40-oct-3-9-2015/

Eros partners Bagpiper Soda for Marathi movie 'Guru'
The film along with its entertainment quotient aims to project a message of inspiring positive change in the society
http://www.mxmindia.com/2015/10/eros-partners-bagpiper-soda-for-marathi-movie-guru/

PubMatic appoints Sudipto Das as Country Manager for India
He will be based in New Delhi and report in to Jason Barnes, vice president of Asia Pacific at PubMatic
http://www.mxmindia.com/2015/10/pubmatic-appoints-sudipto-das-as-country-manager-for-india/

Talentedge and MICA to offer Course in Marketing & Brand Management
The unique PG Certificate Programme will entail exposure to eminent faculty in India

http://www.mxmindia.com/2015/10/talentedge-and-mica-to-offer-course-in-marketing-brand-management/

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

http://www.mxmindia.com/2015/01/ddb-mudramax-executes-on-ground-activation-for-tupperware/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 7th Feb '14

Currency Research Crisis: IRS Today, BARC Tomorrow?
It's a question that's been bothering many since the IRS 2013 was released. Esp given the impact on business, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/currency-research-crisis-irs-today-barc-tomorrow/

Indian Magazine Congress on Feb 24-25 in Delhi
The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-on-feb-24-25-in-delhi/

#beyondbiz: It's 'mind over matter' for Raj Nayak as he devours 'khatras' in real life
Introducing a new weekend series with Colors CEO Raj Nayak doing the unthinkable. Click on to see for yourself
http://www.mxmindia.com/2014/02/beyondbiz-its-mind-over-matter-for-raj-nayak-as-he-devours-khatras-in-real-life/

Ranjona Banerji: Falling caliber of editors & the crisis in news media
The Press Club Mumbai discussion on the crisis in journalism dealt with issues that concern most newsrooms today: owner interference, weak business models and hence retrenchment, big business influence and the diminishing role of the editor
http://www.mxmindia.com/2014/02/ranjona-banerji-falling-caliber-of-editors-the-crisis-in-news-media/

Fourth Dimension celebrates 3rd anniv
Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis
http://www.mxmindia.com/2014/02/fourth-dimension-celebrates-3rd-anniv/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 3rd Feb '14

Don't reject new IRS, correct it: Amit Ray, former MRUC TechCom chair
A Q&A with the media veteran + MxMIndia comment: Worries for broadcasters, when publishers hailed IRS, likely outcome of INS-MRUC meeting
http://www.mxmindia.com/2014/02/dont-reject-it-correct-it-amit-ray-former-mruc-techcom-chair/

Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog
The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency
http://www.mxmindia.com/2014/02/vikram-gaikwad-vistasp-hodiwala-join-hands-to-launch-new-agency-underdog/

Amith Prabhu: What corporate spokespersons can learn from the historic Rahul Gandhi interview?
The first interview addressing English urban Indians should have not happened on television, writes Amith Prabhu, listing the lessons the Rahul Gandhi interview has for PR folk
http://www.mxmindia.com/2014/02/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-historic-rahul-gandhi-interview/

Preeti Vyas, Paresh Chaudhry on Dubai Lynx jury
The Vyas Gianetti Creative chairwoman and PR CEO have been named in the first set of juries announced
http://www.mxmindia.com/2014/02/preeti-vyas-paresh-chaudhry-on-dubai-lynx-jury/

Firstpost.com launches new business portal, Firstbiz
Firstbiz will be a standalone business and news website from Network18's Firstpost
http://www.mxmindia.com/2014/02/firstpost-com-launches-new-business-portal-firstbiz/

MTV and Twitter partner on #RockTheVote
MTV launches 'Follow the hashtag' using Twitter to fuel "Hero MTV Rock The Vote" campaign
http://www.mxmindia.com/2014/02/mtv-and-twitter-partner-on-rockthevote/

Reviewing the Reviews: Half to two stars for One by Two
One by Two has already made it to some critics' list of one of the worst films of 2014, and it's just January, notes Deepa Gahlot
http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-two-stars-for-one-by-two/

Stories on 23rd Jan '14

Why our brands do not connect...
Venturethree creative director Graham Jones writes in the Kyoorius magazine on what Indian brands need to do to connect with the billion+ consumers
http://www.mxmindia.com/2014/01/why-brand-communication-fails-to-connect/

Sorry, but Kantar’s spokesperson knows nothing about the petition against the Govt of India
Do the government’s Jan 16 guidelines also impact Kantar’s tie-up with Tata Sky on the return path data audience research service?
http://www.mxmindia.com/2014/01/sorry-but-kantar%E2%80%99s-spokesperson-knows-nothing-about-the-petition-against-the-govt-of-india/

New IRS study findings to be released next week
The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.
http://www.mxmindia.com/2014/01/new-irs-study-findings-to-be-released-next-week/

Online retailers rush to create applications, specialised tools to drive sales
Sensing that most of the growth and revenues will come from mobile-only shoppers, only shopping destinations are rushing to create specialised tools, such as personalised deal generators and local-language apps
http://www.mxmindia.com/2014/01/online-retailers-rush-to-create-applications-specialised-tools-to-drive-sales/

Life OK ahead of Sab in Week 3
Life OK ahead of Sab in Week 3 as per TAM ratings
http://www.mxmindia.com/2014/01/life-ok-ahead-of-sab-in-week-3/

Radio City launches online Malayalam station
'Radio City Malayalam' on PlanetRadiocity.com will feature back-to-back Malayalam hits
http://www.mxmindia.com/2014/01/radio-city-launches-online-malayalam-station/

Red FM partners Renault Star Guild Awards 2014
A new award – the  Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014
http://www.mxmindia.com/2014/01/red-fm-partners-renault-star-guild-awards-2014/

Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/