Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 16th Feb '17

Quick chat with CVL Srinivas & Sam Balsara on the adspend forecast by GroupM & Madison World respectively
A quick chat with the GroupM South Asia CEO and MadisonWorld Chairman on the adspend forecast by their respective agency networks
http://www.mxmindia.com/?p=99756

13.5% AdEx growth in 2017: Madison
Notwithstanding the impact of the 'Demonetisation Tsunami', the year promises to be exciting for advertising as per the Pitch Madison Advertising Report
http://www.mxmindia.com/?p=99751

Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award
An eminent nine-member Jury, led by Mr. Dilip Shanghvi, selected the 17 finalists
http://www.mxmindia.com/?p=99714

Center Fresh takes brand proposition further in latest campaign
The TVC urges the consumer to keep fresh breath handy with "Taazi saans, hamesha rakho paas"
http://www.mxmindia.com/?p=99636

CleverTap appoints Almitra Karnik as Head of Marketing
Company sets focus on global growth
http://www.mxmindia.com/?p=99634

Radio City 91.9 FM launched in Madurai
The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride - Naadi nerambellam Madurai city
http://www.mxmindia.com/?p=99710

News18.com initiates campaign for under-privileged kids
NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert
http://www.mxmindia.com/?p=99711

Zivame makes a powerful statement with #FitForAll
With an inclusive approach, this campaign aims to create a fresh perspective on women and lingerie in India
http://www.mxmindia.com/?p=99476

Amazon Prime Video redefines content watching in India
Talks to consumers with the "India Ka Naya Primetime" campaign
http://www.mxmindia.com/?p=99712

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 16th Oct '15

Can these three save the MRUC (and print)?
Key officebearers I Venkat, N P Sathyamurthy & Radhesh Uchil have a task cut out for them: Save print measurement, the sector and MRUC itself
http://www.mxmindia.com/2015/10/can-these-three-save-the-mruc-and-print/

BTL Baatein: Revant Bhate, Faaso's... Powered by VISCOMM
BTL provides us with 'touch points' to engage with consumer and create an impact which will help us influence their attitude towards the brand, says Revant Bhate, CMO, Faaso's
http://www.mxmindia.com/2015/10/btl-baatein-revant-bhate-cmo-faasos-powered-by-viscomm/

Sagnik Ghosh likely to head marketing at Star Plus
Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK
http://www.mxmindia.com/2015/10/sagnik-ghosh-likely-to-head-marketing-at-star-plus/

Ranjona Banerji: The reaction from the BJP to writers returning their awards has been weak and petulant
Maya Krishna Rao has returned her Sahitya Natak Award and made some powerful arguments on Karan Thapar’s show on India Today TV, debunking the accusation that she was politically motivated by pointing out that all art makes political statements, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-the-reaction-from-the-bjp-to-writers-returning-their-awards-has-been-weak-and-petulant/

Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis
We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor
http://www.mxmindia.com/2015/10/shailesh-kapoor-prime-time-news-is-facing-spokesperson-crisis/

TVS Jupiter ropes in Amitabh Bachchan
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space
http://www.mxmindia.com/2015/10/amitabh-bachchan-to-endorse-brand-philosophy-for-tvs-jupiter/

Lowe Lintas Blr wins mandate of TVS Sport
The agency was appointed after a multi-agency pitch that was held in Bangalore recently
http://www.mxmindia.com/2015/10/lowe-lintas-bangalore-wins-creative-mandate-of-tvs-sport/

Hakuhodo Percept bags Sleepwell mandate
The incumbent agency was Equus Redcell
http://www.mxmindia.com/2015/10/hakuhodo-percept-bags-sleepwell-mandate/

BARC Data for Week 40 (Oct 3-9, 2015)
Here's BARC data for Week 40 (Oct 3-9, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-40-oct-3-9-2015/

Eros partners Bagpiper Soda for Marathi movie 'Guru'
The film along with its entertainment quotient aims to project a message of inspiring positive change in the society
http://www.mxmindia.com/2015/10/eros-partners-bagpiper-soda-for-marathi-movie-guru/

PubMatic appoints Sudipto Das as Country Manager for India
He will be based in New Delhi and report in to Jason Barnes, vice president of Asia Pacific at PubMatic
http://www.mxmindia.com/2015/10/pubmatic-appoints-sudipto-das-as-country-manager-for-india/

Talentedge and MICA to offer Course in Marketing & Brand Management
The unique PG Certificate Programme will entail exposure to eminent faculty in India

http://www.mxmindia.com/2015/10/talentedge-and-mica-to-offer-course-in-marketing-brand-management/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 19th May '15

Don't compare Goafest & Melt..
... and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events
http://www.mxmindia.com/2015/05/dont-compare-goafest-melt/

Assoc of Indian Magazines win 2015 FIPP Insight Award for Engagement Index
Global media owners including Conde Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India's AIM and Belgian media agency, Space
http://www.mxmindia.com/2015/05/assoc-of-indian-magazines-win-2015-fipp-insight-award-for-engagement-index/

Indians cut spending on discretionary goods. Consumption at 10-yr low. Sale of consumer goods down to 7.5% in FY15
Most company bosses expect things to get better soon, but a bad monsoon looms as a threat over rural consumption
http://www.mxmindia.com/2015/05/indians-cut-spending-on-discretionary-goods-consumption-at-10-yr-low-sale-of-consumer-goods-down-to-7-5-in-fy15/

Kyoorius announces partner events at Melt 2015
GroupM is a knowledge partner at Zee Melt 2015
http://www.mxmindia.com/2015/05/kyoorius-announces-partner-events-at-melt-2015/

Vishakha Singh's window-whopping platform Red Polka launched, gets first round of funding
Portal curates designs basis interest graphs of audience
http://www.mxmindia.com/2015/05/window-shopping-platform-red-polka-launched/

Big Bazaar celebrates 'Crazy Weekends' with new campaign by DDB Mudra West
Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer
http://www.mxmindia.com/2015/05/big-bazaar-celebrates-crazy-weekends-with-new-campaign-by-ddb-mudra-west/

Sony Six acquires telecast rights of Copa America
This year's event will be the tourney's 44th year in competition and will feature twelve teams

http://www.mxmindia.com/2015/05/sony-six-acquires-telecast-rights-of-copa-america/

Stories on 20th Apr '15

IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/

Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/

Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/

Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/

'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/

Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/

Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media

http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-4-shantanu-bhanja/

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 24th Mar '15

Soon Consumers will be Regulators...
... was the consensus at an ASCI seminar with John Hegarty, Marc Mathieu,Shantanu Khosla,Santosh Desai, Paritosh Joshi,Sanjeeb Chaudhari & Bobby Pawar in attendance
http://www.mxmindia.com/2015/03/soon-consumers-will-be-regulators/

Telling the truth in ads always works
Says BBH founder and creative whiz John Hegarty in an interview on the sidelines of the ASCI seminar last week
http://www.mxmindia.com/2015/03/telling-the-truth-in-ads-always-works/

Ranjona Banerji: When journos fried community believing cooked up claims
It was a rare journalist who questioned Ujjwal Nikam because in today’s India that can be akin to sedition, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-when-journos-fried-community-believing-cooked-up-claims/

GroupM India rules at the eMMies 2015
This year India shares 'Country of the Year' with GroupM Philippines
http://www.mxmindia.com/2015/03/groupm-india-rules-at-the-emmies-2015/

Zirca Digital offers advertising options on Skype in India
Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype
http://www.mxmindia.com/2015/03/zirca-digital-offers-advertising-options-on-skype-in-india/

Kasthuri TV unveils new logo as part of repositioning exercise
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year
http://www.mxmindia.com/2015/03/kasthuri-tv-unveils-new-logo-as-part-of-repositioning-exercise/

Vishal Ahluwalia to head Bangalore office at GREY
He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India
http://www.mxmindia.com/2015/03/vishal-ahluwalia-to-head-bangalore-office-at-grey/

Deepak Mukarji appointed Group Advisor, Oil & Gas at Perfect Relations
In his role, he will provide sector expertise to all the Perfect Relations group companies
http://www.mxmindia.com/2015/03/deepak-mukarji-appointed-group-advisor-oil-gas-at-perfect-relations/

Viscomm wins RMAI Award
The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business

http://www.mxmindia.com/2015/03/viscomm-wins-rmai-award/

Stories on 16th Mar '15

It's an appy world for kids!
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/

GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/

Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/

DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'


Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/

Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 12th Feb '15

Will out-of-form India dampen adspends on W'Cup?
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/

Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/

Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/

TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/

Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/

Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/

Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/

IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

http://www.mxmindia.com/2015/02/iaa-extends-entry-deadline-for-corporate-social-crusader-award/

Stories on 3rd Feb '15

Adspends to increase 12.6% in 2015: GroupM
The adspending was Rs 43,490 crore for the calendar year 2014, an increase by 12.5% over 2013, according to GroupM
http://www.mxmindia.com/2015/02/adspends-to-increase-12-6-in-2015-groupm/

Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM
Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar
http://www.mxmindia.com/2015/02/structure-talent-and-innovation-are-action-points-for-pk-at-mindshare-says-gman-exclusive-to-mxm/

DHFL tasks Madison Media to handle media mandate
Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector
http://www.mxmindia.com/2015/02/dhfl-tasks-madison-media-to-handle-media-mandate/

ZenithOptimedia wins media duties of Jungleegames.com
The mandate covers all aspects of the brand's media planning, advisory and buying across print, TV, Digital and Outdoor
http://www.mxmindia.com/2015/02/zenithoptimedia-wins-media-duties-of-jungleegames-com/

Leo Burnett unveils long format ad for HDFC Life
The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
http://www.mxmindia.com/2015/02/leo-burnett-unveils-long-format-ad-for-hdfc-life/

Ranjona Banerji: Do TV reporters need to develop a sense of humour?
Should the morality of an individual reporter be magnified and portrayed as the morality of an entire society, asks Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-do-tv-reporters-need-to-develop-a-sense-of-humour/

Entry deadline for Olive Crown Awards extended to Feb 15th
The Call for Entries has been good but many agencies have requested an extension of the deadline
http://www.mxmindia.com/2015/02/entry-deadline-for-olive-crown-awards-extended-to-feb-15th/

RAM ratings for Week 3
Presenting RAM numbers for Week - that's January 11-17, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b3/

iProspect Communicate 2 bags AEGON Religare's social media account
For the record, the agency already handles the SEM and SEO domains for the life insurance company
http://www.mxmindia.com/2015/02/iprospect-communicate-2-bags-aegon-religares-social-media-account/

Tata Sky adds MAX 2 to its bouquet
The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable to name a few
http://www.mxmindia.com/2015/02/tata-sky-adds-max-2-to-its-bouquet/

Zee rolls out HD League for the affluential
Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers

http://www.mxmindia.com/2015/02/zee-rolls-out-hd-league-for-the-affluential/

Stories on 2nd Feb '15

It's PK as the new Mindshare South Asia boss!
Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures
http://www.mxmindia.com/2015/02/its-pk-as-the-new-mindshare-south-asia-boss/

Mirum to drive business transformation for JWT
The company will unite 11 independent agencies with 40 offices in 17 countries
http://www.mxmindia.com/2015/02/mirum-to-drive-business-transformation-for-jwt/

Times Now unveils campaign focusing on new positioning
The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning
http://www.mxmindia.com/2015/02/times-now-unveils-campaign-focusing-on-new-positioning/

India leads in Global Confidence Index, notes Nielsen study
The Consumer confidence in urban India rose to a score of 129 in Q4 2014
http://www.mxmindia.com/2015/02/india-leads-in-global-confidence-index-notes-nielsen-study/

Eggfirst bags the creative duties of Volkswagen Finance
The agency is currently involved in re-crafting the brand's entire online and social media presence
http://www.mxmindia.com/2015/02/eggfirst-bags-the-creative-duties-of-volkswagen-finance/

Amith Prabhu: The PR Business in India needs a school of its own
Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-the-pr-business-in-india-needs-a-school-of-its-own/

Big Magic now available on Tata Sky
This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

http://www.mxmindia.com/2015/02/big-magic-now-available-on-tata-sky/

Stories on 29th Dec 14

Outlook for 2015
Industry captains Pratap Bose, Rohit Ohri, Shashi Sinha and CVL Srinivas on the year ahead
http://www.mxmindia.com/2014/12/outlook-for-2015/

Ranjona Banerji: Life Before Narendra Modi and Life After
Whether it's Narendra Modi whom I don't like or Roger Federer whom I adore, media fandom is deeply embarrassing, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-life-before-narendra-modi-and-life-after/

Personal care drives FMCG business on rural push
According to Nielsen data, the category with the maximum reach or penetration is shampoos at 79 per cent, followed closely by biscuits at 78 per cent
http://www.mxmindia.com/2014/12/personal-care-drives-fmcg-business-on-rural-push/

Linen Lintas powers new campaign for CarDekho.com
The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'
http://www.mxmindia.com/2014/12/linen-lintas-powers-new-campaign-for-cardekho-com/

RAM ratings for Week 50 (+Top Shows of the Week 50)
Presenting RAM numbers for Week 50 - that's December 7 to 13, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-%e2%80%8b50-top-shows-of-the-week-%e2%80%8b50/

ASCI unveils 'Swachh Ads Abhiyan' on National Consumers Day
The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube
http://www.mxmindia.com/2014/12/asci-unveils-swachh-ads-abhiyan-on-national-consumers-day/

Snapdeal enters into strategic tie-up with Hungama
Nine weeks of Premium Hungama PRO app will be free with purchases on Snapdeal's mobile app
http://www.mxmindia.com/2014/12/snapdeal-enters-into-strategic-tie-up-with-hungama/

Amith Prabhu: Fourteen must reads in 2014
A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

http://www.mxmindia.com/2014/12/amith-prabhu-fourteen-must-reads-in-2014/

Stories on 20th Aug 14

HDFC Bank is India's Most Valuable Brand
Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto
http://www.mxmindia.com/2014/08/hdfc-bank-is-indias-most-valuable-brand/


Realty Check | Day 10 | Jacob Mathew: Important to build a brand image for cement
The truly differentiating factor in cement is only the brand. This is where an effective branding and marketing exercise size plays a vital role, writes Jacob Mathew, Head - Image & Communication, Zuari Cement Ltd
http://www.mxmindia.com/2014/08/realty-check-day-10-jacob-mathew-important-to-build-a-brand-image-for-cement/

ASCI releases guidelines for skin whitening products
Advertising industry self-regulator Advertising Standards Council of India (ASCI) has released its final guidelines for the advertising of skin lightening and fairness products following industry and public feedback to a draft it had issued earlier
http://www.mxmindia.com/2014/08/asci-releases-guidelines-for-skin-whitening-products/

Soho Square bags creative biz for Bisleri's new product
Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica
http://www.mxmindia.com/2014/08/soho-square-bags-creative-biz-for-bisleris-new-product/

Lowe Lintas crafts new Dengue-themed campaign for Godrej Hit
Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease - Dengue
http://www.mxmindia.com/2014/08/lowe-lintas-crafts-new-dengue-themed-campaign-for-godrej-hit/

Raymond appoints MSLGROUP as communications partner
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management
http://www.mxmindia.com/2014/08/raymond-appoints-mslgroup-as-communications-partner/

R K Arora elevated to Group CEO, ITV Network (From Yesterday)
In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/08/r-k-arora-elevated-to-group-ceo-itv-network/

What Ticks for Indian Consumers/ Men- Rohan Bhansali and Devendra Chawla
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohan Bhansali and Devendra Chawla
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-rohan-bhansali-and-devendra-chawla/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 11th Feb '14

GroupM estimates: TV degrows, Digital, print grow
The  annual adspend estimates digital to grow 35% in the overall 11.6% growth in adspends
http://www.mxmindia.com/2014/02/groupm-estimates-tv-degrows-digital-print-grow/

A lot of change in world & media landscape is thanks to digital: CVL Srinivas
The GroupM CEO South Asia in conversation with Rishi Vora on growth areas for digital and how digital is at the centre of all business verticals
http://www.mxmindia.com/2014/02/a-lot-of-change-in-world-media-landscape-is-thanks-to-digital-cvl-srinivas/

Abhishek Bachchan to promote campaign on tropical diseases
The Global Network of Neglected Tropical Diseases has chosen the actor as brand ambassador of its campaign
http://www.mxmindia.com/2014/02/abhishek-bachchan-to-promote-campaign-on-tropical-diseases/

Mint celebrates 7th anniv with new campaign
HT Media unveils new multiple media campaign to promote Mint
http://www.mxmindia.com/2014/02/mint-celebrates-7th-anniv-with-new-campaign/

Ranjona Banerji: Don't support Modi and get damned!
The credibility crisis for the media has worsened after the revelations of the Niira Radia tapes and the conversations of Barkha Dutt and Vir Sanghvi with the lobbyist and PR person, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-dont-support-modi-and-get-damned/