Stories on 7th May '16

Takeaways from Mobile World Congress 2016
It's the biggest mobile tech show on the planet and Ganeshspeaks founder & MD Hemang Pandeet brings us his takeaways
http://www.mxmindia.com/?p=87303

Amith Prabhu: How do we make things better?
Public Relations companies are not putting enough effort to raise the bar and make things better, writes Amith Prabhu
http://www.mxmindia.com/?p=87304

Motivator unveils new campaign for Lava V5
Rolls out a newly conceptualized digital campaign for the latest smartphone
http://www.mxmindia.com/?p=87291

'TayyariJeet Ki' pays ode to mothers in latest campaign
The new TVC conceptualized by Ogilvy & Mather, reinforces the brand’s philosophy of "TayyariJeet Ki", by positioning the new variant to be a partner in preparation for exams
http://www.mxmindia.com/?p=87292

The Social Street ropes in Heena Mistry as Head of Events and Experiential Business
Heena, brings with her over 15 years of experience and moves from SOI Live Marketing & Events
http://www.mxmindia.com/?p=87290

#TheGoodEMI educates consumers on the right SIP
The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment
http://www.mxmindia.com/?p=87289

Dino Morea invests in digital storytelling content house, Vertuals
Dino Morea picks upstakes inVertuals, an audio-visual content house that enables brands to tell their unique story across web, social and mobile ecosystem
http://www.mxmindia.com/?p=87288

Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

http://www.mxmindia.com/?p=86723

Stories on 20th Nov '15

The New Hindi GEC Fad: Supernaturally Yours
What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/the-new-hindi-gec-fad-supernaturally-yours/

Ranjona Banerji: These bizarre news media appraisals (and variable pays)
The people who set down appraisal parameters have no idea how a newsroom functions and who does what. Senior editors are all too eager to kowtow to managements who do not trust journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-these-bizarre-news-media-appraisals-and-variable-pays/

E-commerce traffic during Diwali surged 75.5%
Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views
http://www.mxmindia.com/2015/11/e-commerce-traffic-during-diwali-surged-75-5/

Rajesh Sikroria is BBDO President
Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.'
http://www.mxmindia.com/2015/11/rajesh-sikroria-is-bbdo-president/

Abraham Thomas joins Radio City 91.1 FM as CEO
In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group
http://www.mxmindia.com/2015/11/abraham-thomas-joins-radio-city-91-1-fm-as-ceo/

Motivator appoints Maulshree Joshi as NCD
Maulshree would be reporting to Rabe Iyer, MD, Motivator
http://www.mxmindia.com/2015/11/motivator-appoints-maulshree-joshi-as-ncd/

Dentsu creates new campaign for Maruti Suzuki Celerio
The objective is to enhance brand relevance with the younger audience to be able to drive the next phase of growth for Celerio
http://www.mxmindia.com/2015/11/dentsu-creates-new-campaign-for-maruti-suzuki-celerio/

Affle launches mobile advertising Self Serve platform - 'MAAS Xtend'
MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns
http://www.mxmindia.com/2015/11/affle-launches-mobile-advertising-self-serve-platform-maas-xtend/

Breakthrough gets mothers to educate sons on evident social evil
A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime
http://www.mxmindia.com/2015/11/breakthrough-gets-mothers-to-educate-sons-on-evident-social-evil/

Tata Sky expands its global news channel offerings in India
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels
http://www.mxmindia.com/2015/11/tata-sky-expands-its-global-news-channel-offerings-in-india/

Linc Pens drives a social message through latest ad campaign
Campaign rides on the punchline of 'AnguthaNahiKalamUthao' through its latest product launch of Linc Touch (Pen+Stylus)

http://www.mxmindia.com/2015/11/linc-pens-drives-a-social-message-through-latest-ad-campaign/

Stories on 23rd Oct '15

Zee Anmol is the new #3 Hindi GEC as BARC goes rural
Week 41 had data for rural television audiences included for the first time in Indian television history
http://www.mxmindia.com/2015/10/zee-anmol-ranks-higher-than-zee-tv-as-barc-releases-rural-ratings/

Tatas say Hello to wooing Consumers
In a big consumer push, the Tata group is shaking up its organisational culture to woo consumers
http://www.mxmindia.com/2015/10/tatas-say-hello-to-wooing-consumers/

Siddhartha Mukherjee: Humility & Quality wins over 'Dude' Culture
Why 2015 Dassera marks a new beginning for PR industry professionals
http://www.mxmindia.com/2015/10/siddhartha-mukherjee-humility-quality-wins-over-dude-culture/

Ranjona Banerji: Did the North Indian media underplay a Hindutva activist’s death in Karnataka? (+ Winds of change @ CNN-IBN)
If they felt so strongly about this murder, as they should have, what stopped them from carrying them in their own newspapers and journals, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-did-the-north-indian-media-underplay-a-hindutva-activist%e2%80%99s-death-in-karnataka-winds-of-change-cnn-ibn/

NMDC comes on board as Principal Partner for HHWL
This year the Indian men's team along with Argentina, Great Britain, Canada, Belgium, Australia, Germany and Netherlands will vie for top honours at this global event
http://www.mxmindia.com/2015/10/nmdc-comes-on-board-as-principal-partner-for-hhwl/

Leo Burnett wins HPCL business in a multi-agency pitch
Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner
http://www.mxmindia.com/2015/10/leo-burnett-wins-hpcl-business-in-a-multi-agency-pitch/

Marico introduces new campaign for Parachute Advansed Body Lotion
Parachute Advansed Body Lotion through its new ad campaign intends to bring back the lost spark in relationships
http://www.mxmindia.com/2015/10/marico-introduces-new-campaign-for-parachute-advansed-body-lotion/

Active8Digital flags off new entity ABCDE
Using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event
http://www.mxmindia.com/2015/10/active8digital-flags-off-new-entity-abcde/

SCoRe to host Mark Schaefer in New Delhi
Mark Schaefer is a 'Top 50 Social Media Power Influencer of the World'
http://www.mxmindia.com/2015/10/score-to-host-mark-schaefer-in-new-delhi/

MTR Foods unveils new ad campaign
The campaign draws attention to the fact that great taste in everyday food made with MTR Masalas is a mood lifter at the dining table which in turn paves way for stronger family relationships
http://www.mxmindia.com/2015/10/mtr-foods-unveils-new-ad-campaign/

Fork Media acquires equity in wi-fi ad network Spid
Aims to leverage Spid’s existing technology to offer advertisers & publishers with one of the largest audience platforms
http://www.mxmindia.com/2015/10/fork-media-acquires-equity-in-wi-fi-ad-network-spid/

CMRSL receives GCPP accreditation
CyberMedia has handled more than 200 clients across various verticals, pushing traffic of more than 350 million page-views and over 1.2 billion ad impressions per month

http://www.mxmindia.com/2015/10/cmrsl-receives-gcpp-accreditation/

Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 20th Jun 14

M&E CEOspeak: Towards Shreshth Bharat ka Shreshth Entertainment
Excerpts from the address by CII M&E chairman Sudhanshu Vats at a roundtable with I&B minister Prakash Javadekar in Delhi on Thursday
http://www.mxmindia.com/2014/06/me-ceospeak-towards-shreshth-bharat-ka-shreshth-entertainment/

Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?
What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach, asks Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-in-a-politely-incorrect-industry-can-you-call-a-spade-a-spade/

Weber Shandwick strengthens India leadership team
Atul Ahluwalia moves to new role of Vice Chairman, India while Dilip Yadav has been promoted to Managing Director Client Services and will also lead Weber Shandwick's Creation brand
http://www.mxmindia.com/2014/06/weber-shandwick-strengthens-india-leadership-team/

Jack In the Box refreshes digital offering for The Label
The Label serves as a guide that helps the reader wade through the world of style and sophistication with precision
http://www.mxmindia.com/2014/06/jack-in-the-box-refreshes-digital-offering-for-the-label/

Tata Sky unveils popular app around FIFA WC
The launch of the app coincides with the most awaited football series of the year - FIFA World Cup 2014
http://www.mxmindia.com/2014/06/tata-sky-unveils-popular-app-around-fifa-wc/

Dentsu says it with 'We Time' for TVS Wego
The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'
http://www.mxmindia.com/2014/06/dentsu-says-it-with-we-time-for-tvs-wego/

Red Fuse delivers 'Visible White Selfie' for Colgate
The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie
http://www.mxmindia.com/2014/06/red-fuse-delivers-visible-white-selfie-for-colgate/

DDB MudraMax unveils new initiative for Reebok Jetfuse Run
The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

http://www.mxmindia.com/2014/06/ddb-mudramax-unveils-new-initiative-for-reebok-jetfuse-run/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 13th Sep '13

The TOI Story & inside the mind of Samir Jain
Exclusive extract from the first ever book on the 175-year-old Times of India by author Sangita P Menon Malhan
http://www.mxmindia.com/?p=53974

Tracking the rise & rise of the Times: Q&A with author
Sangita P Menon Malhan on 'The TOI Story' and how it couldn't have happened without an 'all-clear' from 'above'
http://www.mxmindia.com/?p=53979

Partha Rakshit is new Chairman of ASCI
Narendra Ambwani, Director, Agro Tech Foods, was elected Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India and Lodestar UM was appointed  Honorary Treasurer
http://www.mxmindia.com/?p=54007

Starbucks goes plush for India, gives stores a local flavour
The world's largest coffee chain is positioning itself as an aspirational brand in this tea-drinking nation, and is going over the top with its stores, some of the plushest it's opened anywhere in the world
http://www.mxmindia.com/?p=54012

Ogilvy gets PennyWise. Acquires majority in digital co
Ogilvy & Mather acquire a majority stake in Hyderabad-based PennyWise Solutions
http://www.mxmindia.com/?p=53982

India Football Forum to discuss growth in sport
One-day conference on September 17 to discuss opportunities in football in India
http://www.mxmindia.com/?p=53983

Ranjona Banerji: The Economy turns around, and so do the Experts
Ranjona Banerji is confused how the experts on economy turned their view on the India story after Raghuram Rajan became RBI governor
http://www.mxmindia.com/?p=53993

Dial Havas for music for your brands
Havas Sports & Entertainment and music licensing agency Music Dealers join forces to help brands better leverage music
http://www.mxmindia.com/?p=53986

Weekend Exxxtra: One in 3 parents in India don't understand what their child does for a living: LinkedIn study
Radio producer and Sub-editor amongst 10 most misunderstood jobs as LinkedIn introduces 'Bring in your Parents Day' on Nov 7

http://www.mxmindia.com/?p=53995

Stories on 3rd Sep '13

Future-ready Alliance
Armed with an ISO certification, Rajesh Kaul celebrates The One Alliance’s 11th anniv and is bullish about the future
http://www.mxmindia.com/?p=53624

Publicis launches 360-deg campaign for Park Avenue beer shampoo
J K Helene Curtis Ltd's TVC and 360-degree marketing campaign will focus on the core proposition of a male-specific shampoo through a beer ingredient that men identify with
http://www.mxmindia.com/?p=53620

Neo's Prasana Krishnan joins Sony Six as Business Head
The former COO of Neo Sports joins Sony Six as Business Head
http://www.mxmindia.com/?p=53632

'Find what you seek' with Ogilvy's Incredible India campaign
The Ministry of Tourism, Government of India, asked its agency Ogilvy & Mather to take the 'Incredible India' brand forward leading to 17 executions of the creative idea - Find what you seek
http://www.mxmindia.com/?p=53596

Devraj Basu to head Law & Kenneth's Kolkata ops
Mr Basu joins L&K as Senior VP & GM- Kolkata Operations
http://www.mxmindia.com/?p=53597

Sonali Dhawan to take over as marketing director at P&G India
The former marketing director for P&G's pet care biz for Asia and ANZ takes over from Kainaz Gazder who is relocating to P&G China to head the baby-care business in Taiwan and Hong Kong
http://www.mxmindia.com/?p=53603

Ranjona Banerji: Juvenile hysteria on News TV
Ranjona Banerji recalls the 1976 film Network and wants to shout out: "I’m as mad as hell and I can’t take this any more"

http://www.mxmindia.com/?p=53629