Stories on 6th Jan '17

Mitron, the Nation wants to Know...
An analysis by Stratagem Media on how the English news channels fared post-demonetisation and Arnab Goswami's exit
http://www.mxmindia.com/?p=98195

Dear MxM by Jaisurya Das: Shouldn't my office give me an allowance for woolens to work in Delhi?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98191

Carat wins global mandate for Standard Chartered Bank
The account will be handled out of the agency's Mumbai office
http://www.mxmindia.com/?p=98189

Dentsu Impact strengthens its digital leadership
Swati Ratnakabegan her career working as a journalist with India Today Group
http://www.mxmindia.com/?p=98192

Colors, Rishtey end 2016 with top slots
Colors and Rishtey topped the Urban and Rural tables respectively. In the combined Urban+Rural roster, Colors was #1 and Rishtey #3
http://www.mxmindia.com/?p=98197

Shailesh Kapoor: Get Ready For A Deluge Of Singing Reality Shows
The big non-fiction highlight of the new year is going to be the sudden influx of shows in the singing reality genre, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98187

Viacom18 to showcase Golden Globe Awards across its channels
The awards will be compered by the host of The Tonight Show, Jimmy Fallon
http://www.mxmindia.com/?p=98190

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 23th Nov '15

Content, not display ads to rule on Mobiles
Accroding to an MMA-Warc APAC study, consumer appetite for content will drive spends
http://www.mxmindia.com/2015/11/content-not-display-ads-to-rule-on-mobiles/

New leadership structure at Hill+Knowlton Strategies
Aims to give clients a high-powered 'One India' solution
http://www.mxmindia.com/2015/11/new-leadership-structure-at-hillknowlton-strategies/

Need for a new era of sustainable biz, notes MSLGroup study
Chinese and Indian Millennials Believe Government and Businesses are key forces in addressing climate change
http://www.mxmindia.com/2015/11/need-for-a-new-era-of-sustainable-biz-notes-mslgroup-study/

HolidayIQ unveils brand campaign with 'Holiday Better'
HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers
http://www.mxmindia.com/2015/11/holidayiq-unveils-brand-campaign-with-holiday-better/

O&M out with a new campaign for Titan Watches
The latest campaign by Titan gives an exciting glimpse of the quintessential man
http://www.mxmindia.com/2015/11/om-out-with-a-new-campaign-for-titan-watches/

Amith Prabhu: Notes from Nairobi from the World Conference on PR in Emerging Economies
These gatherings are good but would do well with a healthy mix of speakers and delegates from every continent and every emerging economy, writes Amith Prabhu

http://www.mxmindia.com/2015/11/amith-prabhu-notes-from-nairobi-from-the-world-conference-on-pr-in-emerging-economies/

Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/

Stories on 2nd Jul '15

Disruption raise to Infinity
Ferzad Palia, EVP & Head, English Entertainment at Viacom18, on why the new Viacom18 English GEC will be a gamechanger
http://www.mxmindia.com/2015/07/disruption-raise-to-infinity/

Havas India announces senior level promotions
The team has also been further strengthened with the joining of Tarranum Alam as Executive VP Investments and Chandana Chakravartti VP at the Delhi office
http://www.mxmindia.com/2015/07/havas-india-announces-senior-level-promotions/

AAAI to confer Lifetime Achievement Award to Bobby Sista
Always committed to the growth of the Advertising profession and its image, Bobby Sista has held important offices in many industry bodies
http://www.mxmindia.com/2015/07/aaai-to-confer-lifetime-achievement-award-to-bobby-sista/

Joy opts for Happy
The annual marketing spend on the portfolio is estimated to be around Rs 50 crore
http://www.mxmindia.com/2015/07/joy-opts-for-happy/

Motivator appoints Vijayant Dhaka
Over 1000+ curated activity-based travel packages listed, across all regions of India
http://www.mxmindia.com/2015/07/motivator-appoints-vijayant-dhaka/

Siddhartha Mukherjee: Get PR scientifically measured... Show our customers PR works!
CXOs are now getting this tool under their respective scanners of ‘ROI and Accountability’, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-get-pr-scientifically-measured-show-our-customers-pr-works/

Zarif Tapia appointed as Head of Cream Events at Edelman
Tapia will lead Edelman India's events business and will report to Rakesh Thukral, managing director of Edelman India
http://www.mxmindia.com/2015/07/zarif-tapia-appointed-as-head-of-cream-events-at-edelman/

Stories on 6th Feb '15

Very Premium. Very Alok Nanda
A Q&A with the adman, designer, experience design enthusiast and branding expert who is happy to not get into the mass space
http://www.mxmindia.com/2015/02/very-premium-very-alok-nanda/

Oh, Dilliwallon! Please go out and vote!!!
Yes, it's a holiday and the weather is just right to take that weekend off beyond the dry zone, but do that only after you've cast your vote!
http://www.mxmindia.com/2015/02/oh-dilliwallon-please-go-out-and-vote/

Weekend blues: Less than 10 days to go & Star Sports doesn't have lead sponsor for the World Cup!
India's dismal performance in the recently concluded tri-nation series Down Under has left advertisers uncertain
http://www.mxmindia.com/2015/02/weekend-blues-less-than-10-days-to-go-star-sports-doesnt-have-lead-sponsor-for-the-world-cup/

Twitter India eyes bigger ad revenues as WCup fever peaks
Twitter India is planning to capitalise on the upcoming Cricket World Cup, luring in users and brands to boost its ad revenue
http://www.mxmindia.com/2015/02/twitter-india-eyes-bigger-advertisement-revenues-as-cricket-world-cup-fever-peaks/

Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?
It's going to be a chaotic year for entertainment content regulation and censorship, notes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-the-aib-msg-controversies-symptoms-of-a-larger-malice/

Ranjona Banerji: Anyone cares about Freedom of Speech?
The idea of freedom of speech has to be absolute. But in India, we are constantly alert to various sentiments being upset, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-anyone-cares-about-freedom-of-speech/

Madison Media Omega bags slew of accounts in Bangalore
All the accounts put together are estimated to spend about 100 crores
http://www.mxmindia.com/2015/02/madison-media-omega-bags-slew-of-accounts-in-bangalore/

R3 ranks Carat the No. 1 media agency in 2014 India Business League
Carat has also been named as the No 1 media agency across the Asia Pacific region
http://www.mxmindia.com/2015/02/r3-ranks-carat-the-no-1-media-agency-in-2014-india-business-league/

Rediffusion Y & R announces leadership changes
Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands
http://www.mxmindia.com/2015/02/rediffusion-y-r-announces-leadership-changes/

Chennai's Fourth Dimension celebrates fourth anniv
Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow
http://www.mxmindia.com/2015/02/chennais-fourth-dimension-celebrates-fourth-anniv/

Mash tasked with creative duties of Grohe India
MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market
http://www.mxmindia.com/2015/02/mash-tasked-with-creative-duties-of-grohe-india/

Lowe Lintas Chennai unveils inspirational film for MRF Tyres
In the back drop of cricket World Cup, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai

http://www.mxmindia.com/2015/02/lowe-lintas-chennai-unveils-inspirational-film-for-mrf-tyres/

Stories on 18th Dec 14

Bra ads out in the open
Indian sexuality comes out of the closet, lingerie ads mix fun and functionality
http://www.mxmindia.com/2014/12/bra-ads-out-in-the-open/

Hrithik Roshan will no longer be the face of Joyalukkas
The Kochi-based jewellery retailer Joyalukkas has decided to turn to a "mature and established actress" to endorse its brand
http://www.mxmindia.com/2014/12/hrithik-roshan-will-no-longer-be-the-face-of-joyalukkas/

Nestle India enters into an agreement with Magic Bus India Foundation
The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness
http://www.mxmindia.com/2014/12/nestle-india-enters-into-an-agreement-with-magic-bus-india-foundation/

Ogilvy unveils new campaign for IndiaProperty.com
The aim was to make the communication capture the psyche of a first-time home buyer
http://www.mxmindia.com/2014/12/ogilvy-unveils-new-campaign-for-indiaproperty-com/

Karbonn comes on board as Title Sponsor for DG India Tour 2014
The award-winning DJ would be performing in Delhi on 19th and in Bangalore on 21st Dec, 2014
http://www.mxmindia.com/2014/12/karbonn-comes-on-board-as-title-sponsor-for-dg-india-tour-2014/

Yepme unveils #freshfashion with Shah Rukh Khan
the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range

http://www.mxmindia.com/2014/12/yepme-unveils-freshfashion-with-shah-rukh-khan/

Stories on 2nd Jan '13

2013 - 365 days of engagement
Tough times call for tough measures, and 2012 was a year that saw both. Kartik Iyer looks forward to better times in 2013
http://www.mxmindia.com/2013/01/2013-365-days-of-engagement/

Anil Thakraney: Badly mangta in 2013 - TV reporters who report, not incite. Freshness in papers. Fewer celebs in ads....
Here's what Anil Thakraney would like to see happen in the New Year
http://www.mxmindia.com/2013/01/anil-thakraney-badly-mangta-in-2013/

LOOK-IN 2013: An exciting year ahead for Pepsi and Coke
The year 2013 looks exciting for the colas as Pepsi is title sponsor of IPL, Coke celebrates two decades in India and Thums Up now backed by Salman Khan
http://www.mxmindia.com/2013/01/look-in-2013-an-exciting-year-ahead-for-pepsi-and-coke/

The Anchor: 13 Faces to watch out for Twenty-thirteen
The Mediaah! forecast for people to look out for in the new year... from among the biggies
http://www.mxmindia.com/2013/01/the-anchor-13-faces-to-watch-out-for-twenty-thirteen/

Milestone Brandcom rolls out OOH for Binani
The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles
http://www.mxmindia.com/2013/01/milestone-brandcom-rolls-out-ooh-for-binani/

Students impress Coke in Draftfcb Ulka Comstrat 2012
Final of communication strategy contest draws talent, ideas
http://www.mxmindia.com/2013/01/students-impress-coke-in-draftfcb-ulka-comstrat-2012/

Stories on 26th Jul

Happy route to success
Kartik Iyer and Praveen Das of five-year-old Bengaluru-based agency Happy Creative Services insist on not compromising on results
http://www.mxmindia.com/2012/07/happy-route-to-success/


Big Boys go to B-school for betterment
Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates
http://www.mxmindia.com/2012/07/big-boys-go-to-b-school-for-betterment/


Prime focus is to gain supremacy: Asianet Movies
Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week
http://www.mxmindia.com/2012/07/prime-focus-is-to-gain-supremacy-asianet-movies/


Ormax to help brands pick right face with Celebritix
The software is targeted for mainly advertisers, media planners and celebrities firms to help them which attribute of a celeb suits a brand/product the most
http://www.mxmindia.com/2012/07/ormax-to-help-brands-pick-right-face-with-celebritix/


Circuit9 lights up in Bengaluru
The agency is the brain child of Ajay Gupta and Raghu S
http://www.mxmindia.com/2012/07/circuit9-lights-up-in-bengaluru/


ID8Labs embellishes top deck to grow
ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities
http://www.mxmindia.com/2012/07/id8labs-embellishes-top-deck-to-grow/


Globosport to get global glitter with Platinum Rye stake
Globosport's Brand Advisory Business is slated to beIndia's first ever talent procurement and content management company for brands
http://www.mxmindia.com/2012/07/globosport-to-get-global-glitter-with-platinum-rye-stake/


Storytelling through the years
Story telling in advertising has been a worldwide trend. Though today its noticeable that the advertisers are moving from a virtual world to the real feedbacks from consumers
http://www.mxmindia.com/2012/07/storytelling-through-the-years/


Paritosh Joshi: How to make a really spectacular mistake
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/07/paritosh-joshi-how-to-make-a-really-spectacular-mistake/


Architectural Digest creates AD Magical Spaces
Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit
http://www.mxmindia.com/2012/07/architectural-digest-creates-ad-magical-spaces/


Ten acquires French Football League till '15
The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive
http://www.mxmindia.com/2012/07/ten-acquires-french-football-league-till-15/


The Anchor: 5 reasons why Digitization may not happen even by Oct 31
Just a little over three months to go for digitization in the four metros and it looks like we're going to see a replay of the same ol' story
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-why-digitization-may-not-happen-even-by-oct-31/


Debrief: Raymond's boring celebration
Completely stupid work this is. While I appreciate Raymond’s attempt to expand their market share by positioning the brand for all occasions, the ad is totally dull and trite
http://www.mxmindia.com/2012/07/debrief-raymond-a-boring-celebration/


Ranjona Banerji: Why slam Mid-Day, Ms Baghel?
Almost 30 years in the media have taught me that life and death are cyclical. You never know when something revives, writes Ranjona Banerji
http://www.mxmindia.com/2012/07/ranjona-banerji-why-slam-mid-day-ms-baghel/