Stories on 23th Nov '15

Content, not display ads to rule on Mobiles
Accroding to an MMA-Warc APAC study, consumer appetite for content will drive spends
http://www.mxmindia.com/2015/11/content-not-display-ads-to-rule-on-mobiles/

New leadership structure at Hill+Knowlton Strategies
Aims to give clients a high-powered 'One India' solution
http://www.mxmindia.com/2015/11/new-leadership-structure-at-hillknowlton-strategies/

Need for a new era of sustainable biz, notes MSLGroup study
Chinese and Indian Millennials Believe Government and Businesses are key forces in addressing climate change
http://www.mxmindia.com/2015/11/need-for-a-new-era-of-sustainable-biz-notes-mslgroup-study/

HolidayIQ unveils brand campaign with 'Holiday Better'
HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers
http://www.mxmindia.com/2015/11/holidayiq-unveils-brand-campaign-with-holiday-better/

O&M out with a new campaign for Titan Watches
The latest campaign by Titan gives an exciting glimpse of the quintessential man
http://www.mxmindia.com/2015/11/om-out-with-a-new-campaign-for-titan-watches/

Amith Prabhu: Notes from Nairobi from the World Conference on PR in Emerging Economies
These gatherings are good but would do well with a healthy mix of speakers and delegates from every continent and every emerging economy, writes Amith Prabhu

http://www.mxmindia.com/2015/11/amith-prabhu-notes-from-nairobi-from-the-world-conference-on-pr-in-emerging-economies/

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/