Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

http://www.mxmindia.com/?p=86723

Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 12th Feb '15

Will out-of-form India dampen adspends on W'Cup?
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/

Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/

Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/

TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/

Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/

Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/

Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/

IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

http://www.mxmindia.com/2015/02/iaa-extends-entry-deadline-for-corporate-social-crusader-award/