Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

http://www.mxmindia.com/?p=86723

Stories on 30th Jun '15

Thinking Big with The Social Street
Pratap Bose takes on to the with multiple types of businesses, several offices and many big-ticket clients, all within a few months
http://www.mxmindia.com/2015/06/thinking-big-with-the-social-street/

Mindshare is #1 as per latest RECMA ratings
Mindshare scored high on Vitality and Structure. All GroupM agencies made it to the list of the Top 10 agencies in India
http://www.mxmindia.com/2015/06/mindshare-is-1-as-per-latest-recma-ratings/

Can CNN-IBN survive (and thrive) minus CNN?
The simple answer is YES. It can surely. Although it still hasn’t got a worthy replacement for Rajdeep Sardesai who left last year
http://www.mxmindia.com/2015/06/can-cnn-ibn-survive-and-thrive-minus-cnn/

Ranjona Banerji: Fair, upright, always objective, never biased columnists to the PM's rescue
From Indian Express to New Indian Express to firstpost.com to The Times of India and more, they tell us how Lalit Modi is misunderstood and misjudged, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-fair-upright-always-objective-never-biased-columnists-to-the-pms-rescue/

Piyush is not a grumpy old man. Neither am I. WPP chief Martin Sorrell on retirement plans for the Ogilvy India boss and himself
"We have succession plans across the top 200 employees, but I’m not going to discuss that with you," said Sir Sorrell
http://www.mxmindia.com/2015/06/piyush-is-not-a-grumpy-old-man-neither-am-i-wpp-chief-martin-sorrell-on-retirements-for-the-ogilvy-india-boss-and-himself/

Payment startup Oxigen to sponsor SA's T20 cricket team
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe  and CarTrade who have either advertised in international cricket matches or sponsored global teams
http://www.mxmindia.com/2015/06/payment-startup-oxigen-to-sponsor-sas-t20-cricket-team/

Maxus unveils proprietary tool 'Maxus T2D'
The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/06/maxus-unveils-proprietary-tool-maxus-t2d/

Havas Media wins digital mandate of Turtle
Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com
http://www.mxmindia.com/2015/06/havas-media-wins-digital-mandate-of-turtle/

Eeksaurus bags award at Annecy IAFF 2015
It won the Annecy Cristal Award for their film on child labour for Rotary International

http://www.mxmindia.com/2015/06/eeksaurus-bags-award-at-annecy-iaff-2015/

AdStrat: DDB Mudra executes a new campaign for Vento
Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style
http://www.mxmindia.com/2015/06/adstrat-ddb-mudra-executes-a-new-campaign-for-vento/

Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 1st Apr '15

Kyoorius to partner Goafest?
Melt-ing is the preserve of Goafest, industrypersons say. Unique alliance struck between Pratap Bose & Rajesh Kejriwal at a party late last year
http://www.mxmindia.com/2015/04/kyoorius-to-shift-to-goafest/

News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab
Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?
http://www.mxmindia.com/2015/04/news-hour-debates-fevikwik-ad-nation-wants-to-know-why-indian-soldier-touched-feet-of-pakistani-soldier-to-repair-shoe-thunders-arnab/

Now, an Award for Award Shows
Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Star Sports to consider Lagori/Pitto league
After kabaddi, Star may be considering having a championship league for 'seven stones'
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Omnicom appoints Amol Dighe as Head of Investment India
He will also be incharge of special projections in South East Asia
http://www.mxmindia.com/2015/04/omnicom-appoints-amol-dighe-as-head-of-investment-india/

Kyoorius launches Melt, 2-day ad, media & marketing festival
Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor
http://www.mxmindia.com/2015/04/kyoorius-launches-melt-2015-2-day-ad-media-marketing-festival/

Damien Marchi is Global Head of Content at Havas Media
Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing
http://www.mxmindia.com/2015/04/damien-marchi-appointed-global-head-of-content-at-havas-media/

Dell questions conventional with 'Learning Meets Doing'
The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology
http://www.mxmindia.com/2015/04/dell-questions-the-conventional-with-learning-meets-doing/

AL Jazeera English now available on Airtel D2H
With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

http://www.mxmindia.com/2015/04/al-jazeera-english-now-available-on-airtel-d2h/

Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 6th Feb '15

Very Premium. Very Alok Nanda
A Q&A with the adman, designer, experience design enthusiast and branding expert who is happy to not get into the mass space
http://www.mxmindia.com/2015/02/very-premium-very-alok-nanda/

Oh, Dilliwallon! Please go out and vote!!!
Yes, it's a holiday and the weather is just right to take that weekend off beyond the dry zone, but do that only after you've cast your vote!
http://www.mxmindia.com/2015/02/oh-dilliwallon-please-go-out-and-vote/

Weekend blues: Less than 10 days to go & Star Sports doesn't have lead sponsor for the World Cup!
India's dismal performance in the recently concluded tri-nation series Down Under has left advertisers uncertain
http://www.mxmindia.com/2015/02/weekend-blues-less-than-10-days-to-go-star-sports-doesnt-have-lead-sponsor-for-the-world-cup/

Twitter India eyes bigger ad revenues as WCup fever peaks
Twitter India is planning to capitalise on the upcoming Cricket World Cup, luring in users and brands to boost its ad revenue
http://www.mxmindia.com/2015/02/twitter-india-eyes-bigger-advertisement-revenues-as-cricket-world-cup-fever-peaks/

Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?
It's going to be a chaotic year for entertainment content regulation and censorship, notes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-the-aib-msg-controversies-symptoms-of-a-larger-malice/

Ranjona Banerji: Anyone cares about Freedom of Speech?
The idea of freedom of speech has to be absolute. But in India, we are constantly alert to various sentiments being upset, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-anyone-cares-about-freedom-of-speech/

Madison Media Omega bags slew of accounts in Bangalore
All the accounts put together are estimated to spend about 100 crores
http://www.mxmindia.com/2015/02/madison-media-omega-bags-slew-of-accounts-in-bangalore/

R3 ranks Carat the No. 1 media agency in 2014 India Business League
Carat has also been named as the No 1 media agency across the Asia Pacific region
http://www.mxmindia.com/2015/02/r3-ranks-carat-the-no-1-media-agency-in-2014-india-business-league/

Rediffusion Y & R announces leadership changes
Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands
http://www.mxmindia.com/2015/02/rediffusion-y-r-announces-leadership-changes/

Chennai's Fourth Dimension celebrates fourth anniv
Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow
http://www.mxmindia.com/2015/02/chennais-fourth-dimension-celebrates-fourth-anniv/

Mash tasked with creative duties of Grohe India
MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market
http://www.mxmindia.com/2015/02/mash-tasked-with-creative-duties-of-grohe-india/

Lowe Lintas Chennai unveils inspirational film for MRF Tyres
In the back drop of cricket World Cup, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai

http://www.mxmindia.com/2015/02/lowe-lintas-chennai-unveils-inspirational-film-for-mrf-tyres/

Stories on 5th Feb '15

Ghost of IRS mess may force BARC & TAM to co-exist
As BARC gets set for release of its data, TAM says it will not stop releasing its ratings. Meanwhile, industry worries about an encore of the IRS mess
http://www.mxmindia.com/2015/02/ghost-of-irs-may-force-barc-tam-to-co-exist/

AdAge launches in India. Perfect Timing, says editor
The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here
http://www.mxmindia.com/2015/02/adage-launches-in-india-perfect-timing-says-editor/

JSW Group banks on 'Inner Strength' in new corporate campaign
The campaign personifies strength in self-belief &determination - 'Will of Steel'
http://www.mxmindia.com/2015/02/jsw-group-banks-on-inner-strength-in-new-corporate-campaign/

SAB TV unveils #DigitalDividesSABUnites campaign
The brand film captures the self-inflicted split created in one’s personal life by their extreme affiliation to the digital world
http://www.mxmindia.com/2015/02/sab-tv-unveils-digitaldividessabunites-campaign/

Reebok unveils new campaign 'Be More Human'
The campaign is a rally cry urging one to live up to one's full potential
http://www.mxmindia.com/2015/02/reebok-unveils-new-campaign-be-more-human/

Do Thumbthing, urges flipkart in latest campaign
The Do Thumbthing campaign's focus is to make the Flipkart mobile app the medium of choice when it comes to shopping online

http://www.mxmindia.com/2015/02/do-thumbthing-urges-flipkart-in-latest-campaign/

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

http://www.mxmindia.com/2015/01/ddb-mudramax-executes-on-ground-activation-for-tupperware/

Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 10th Nov 14

Up, Close & Personal with Abhijit 'Kinu' Avasthi
As he quits Ogilvy India as NCD, he talks to us about his journey thus far, not calling Piyush by name and his relationship with Rajiv Rao
http://www.mxmindia.com/2014/11/up-close-personal-with-abhijit-kinu-avasthi/

Flipkart set to raise $1.5 billion in another round of mega fund-raising
India's largest online retailer, Flipkart, could begin another round of mega fund-raising as it expands its product range catering to a widening base of customers
http://www.mxmindia.com/2014/11/flipkart-set-to-raise-1-5-billion-in-another-round-of-mega-fund-raising/

Sanchit Sanga promoted to Head of Digital Services, APAC at Mindshare
Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia
http://www.mxmindia.com/2014/11/sanchit-sanga-promoted-to-head-of-digital-services-apac-at-mindshare/

Stratagem Media announces 2-day training for ad sales and media/mktng pros
A quick chat with Stratagem Media founder and director Sundeep Nagpal on the fifth edition of the Media Rhythm training programme scheduled for November 28 and 29 in Mumbai
http://www.mxmindia.com/2014/11/stratagem-media-announces-2-day-training-for-ad-sales-and-mediamktng-pros/

Facebook scales up missed call ad biz with VivaConnect
To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform
http://www.mxmindia.com/2014/11/facebook-partners-with-vivaconnect-to-scale-up-missed-call-ad-unit-business/

GroupM's Grand Diwali Mela draws huge response
The number of visits on the virtual mela as well as time spent surpasses any offline brand activation initiative organised during the festival in India
http://www.mxmindia.com/2014/11/groupms-grand-diwali-mela-draws-huge-response/

Amith Prabhu: Media relationships will get increasingly complex in a cluttered world
As media relations gets trickier each day a system needs to be in place for the way journalists and PR professions interact with each other, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-media-relationships-will-get-increasingly-complex-in-a-cluttered-world/

What Ticks for Indian Consumers/ Women - Neville Taraporewalla and Sanjay Thapar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-neville-taraporewalla-and-sanjay-thapar/

Sonal Khanduja joins Times TV as VP - Programming, Eng Ent Cluster
Based in Mumbai, she will lead the Content Team and will report directly to the Cluster Head, Vivek Srivastava
http://www.mxmindia.com/2014/11/sonal-khanduja-joins-times-tv-as-vp-programming-eng-ent-cluster/

Zivame.com to host its first Hackathon
Candidates can either participate individually or as a two-member team

http://www.mxmindia.com/2014/11/zivame-com-to-host-its-first-hackathon/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 13th Oct 14

Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/

Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/

OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/

LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/

Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/

ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/

Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/

What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/

Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is

http://www.mxmindia.com/2014/10/federal-bank-launches-campaign-focussing-on-elections/

Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 19th May 14

M&E expectations from Modi & Co
Media and entertainment stakeholders on what the twin sectors are hoping the Narendra Modi government will deliver
http://www.mxmindia.com/2014/05/me-expectations-from-modi-co/

Piyush Pandey, Jagdeep Kapoor & Harish Bijoor on what worked for Modi and the BJP
Brand Modi has been persistent, insistent and consistent, says Jagdeep Kapoor. You can only position and market something which is good and based on what the product is all about, says Piyush Pandey. Media organizations loved the amount of money that was spent in airing all of this for sure, says Harish Bijoor
http://www.mxmindia.com/2014/05/piyush-pandey-jagdeep-kapoor-harish-bijoor-on-what-worked-for-modi-and-the-bjp/

NewsStand: How various newspaper Page 1s covered Modi's ascent
A look at the front-pages of the Saturday, May 17, edition of a cross-section of leading news dailies
http://www.mxmindia.com/2014/05/newsstand-how-various-newspaper-page-1s-covered-modis-ascent/

Shailesh Kapoor: News Channels on May 16: Never A Dull Moment
Don't know about the country, but the media must be rejoicing the election of an articulate, media-savvy Prime Minister, writes Shailesh Kapoor
http://www.mxmindia.com/2014/05/shailesh-kapoor-news-channels-on-may-16-never-a-dull-moment/

Nihal Kaviratne shares simple home truths at IAA event
IAA India Chapter hosts Nihal Kaviratne, CBE & Chairman ICI Akzo Nobel at the inaugural IAA Young Turks Forum
http://www.mxmindia.com/2014/05/nihal-kaviratne-shares-simple-home-truths-at-iaa-event/

Zoya unveils first TVC; plans to add more stores across country
Zoya, which has so far taken the print and outdoor campaign route, has for the first time released a TVC on air
http://www.mxmindia.com/2014/05/zoya-unveils-first-tvc-plans-to-add-more-stores-across-country/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/

Stories on 18th Dec '13

Life OK will be #1 Hindi GEC in 18 months: Ajit Thakur
Upclose with the General Manager and Business Head of Star India’s second Hindi GEC which celebrates two years today
http://www.mxmindia.com/2013/12/life-ok-will-be-1-hindi-gec-in-18-months-ajit-thakur/

IPG Mediabrands' Initiative bags Reckitt Benckiser mandate in India
Initiative takes over from ZenithOptimedia as Reckitt Benckiser's media planning and buying partner
http://www.mxmindia.com/2013/12/ipg-mediabrands-initiative-bags-reckitt-benckiser-mandate-in-india/

Fogg clouds Axe effect, is new numero uno deo
Vini Cosmetics' Fogg deodorant topples Hindustan Lever's Axe to assume No 1 spot
http://www.mxmindia.com/2013/12/fogg-clouds-axe-effect-is-new-numero-uno-deo/

Envies 2013 | Industry's Envy. Ogilvy's Pride
And how the industry got together to salute the best from the best
http://www.mxmindia.com/2013/12/envies-2013-industrys-envy-ogilvys-pride/

And the Envies winners were...
Take a look at the winning Envies 2013 ads
http://www.mxmindia.com/2013/12/and-the-envies-winners-were/

Doordarshan-UNICEF celebrate 10 years of Navjyoti Awards
A joint venture of UNICEF and Doordashan Mumbai Kendra, the Navjyoti Awards aims to recognize initiatives taken by girls despite adverse circumstances
http://www.mxmindia.com/2013/12/doordarshan-unicef-celebrate-10-years-of-navjyoti-awards/

Dainik Bhaskar returns with second edition of 'Brain Hunt'
The Dainik Bhaskar group has launched the nationwide Brain Hunt 2 challenge to stimulate and encourage the imagination of young minds
http://www.mxmindia.com/2013/12/dainik-bhaskar-returns-with-second-edition-of-brain-hunt/

My FM announces Season II of Jiyo Dil Se Awards
There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development

http://www.mxmindia.com/2013/12/my-fm-announces-season-ii-of-jiyo-dil-se-awards/