Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

http://www.mxmindia.com/?p=86723

Stories on 11th Jan '16

16 Trends in PR & Corp Comm in 2016
The communications profession is bound to see a lot of action, writes Amith Prabhu
http://www.mxmindia.com/2016/01/16-trends-in-pr-corp-comm-in-2016/

CES Despatch by Sridharan Narayan: The men from Shenzhen (and their cool new toys)
What is apparent is that most of the 'innovations' are actually commodities, writes Sridharan Narayan
http://www.mxmindia.com/2016/01/ces-despatch-by-sridharan-narayan-the-men-from-shenzhen-and-their-cool-new-toys/

Big Magic Ganga rebrands to Big Ganga
BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region
http://www.mxmindia.com/2016/01/big-magic-ganga-rebrands-to-big-ganga/

No fakes, just the real deal - promises Askmebazaar.com in new campaignThe campaign was created to set the standard in authenticity via genuine branded goods, a new narrative for a brand-conscious Indian audience
http://www.mxmindia.com/2016/01/no-fakes-just-the-real-deal-promises-askmebazaar-com-in-new-campaign/

RAM Ratings for Week 52 - Dec 20-26, 2015
Presenting RAM Ratings for Week 52 of 2015... that's December 20-26, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-52-dec-20-26-2015/

Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015

http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-where-is-our-talent-coming-from/

Stories on 6th Aug '15

APP jaisa koi mere smartphone mein aaye...
... but 'baat' doesn't always ban jaaye, as only a few out of a zillion apps make it to devices!
http://www.mxmindia.com/2015/08/app-jaisa-koi-mere-smartphone-mein-aaye/

Star Network sells its 25.99% in Balaji
"This confirms Star's exit of a minority stake of 25.99% in Balaji Telefilms," said Uday Shankar, CEO Star India
http://www.mxmindia.com/2015/08/star-network-sells-its-25-99-in-balaji/

Femina flaunts partnership with Shoppers Stop
BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores
http://www.mxmindia.com/2015/08/femina-flaunts-partnership-with-shoppers-stop/

Rediff appoints Uttio Majumdar to head Mumbai ops
Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment
http://www.mxmindia.com/2015/08/rediff-appoints-uttio-majumdar-to-head-mumbai-ops/

Now, a summit and awards for sales folk at CSO Summit
The CSO Chief Sales Officers & Directors Summit will happen on September 9 at the Four Seasons Hotel in Mumbai. Celebrated guru in sales leadership, performance management and the like Dan Seidman is flying down from the US to conduct a special session
http://www.mxmindia.com/2015/08/now-a-summit-and-awards-for-sales-folk-at-cso-summit/

Usha Int floats inhouse ad agency Goldilocks
Usha International is looking to hire senior personnel with relevant advertising industry background
http://www.mxmindia.com/2015/08/usha-international-floats-up-an-in-house-ad-agency-goldilocks/

O&M unveils new campaign for BMW X range of SAVs
Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses
http://www.mxmindia.com/2015/08/om-unveils-new-campaign-for-bmw-x-range-of-savs/

Yepme.com announces partnership with upcoming flick 'FAN'
100 consumers get a chance to be part of the film's logo

http://www.mxmindia.com/2015/08/yepme-com-announces-partnership-with-upcoming-flick-fan/

Stories on 16th Jan '15

Why India is a key office for JWT
For J Walter Thompson CEO Gustavo Martinez, the 2020 agenda is about growth, work, new kind of talent and a new way of working
http://www.mxmindia.com/2015/01/why-india-is-a-key-office-for-jwt/

Shailesh Kapoor: And the Awards are Here... Are you Bored already?
Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-and-the-awards-are-here-are-you-bored-already/

Millward Brown unveils Media & Digital predictions report for 2015
Annual Digital & Media Predictions highlight how to optimizenative advertising, paid micro-video and location-based marketing
http://www.mxmindia.com/2015/01/millward-brown-unveils-media-digital-predictions-report-for-2015/

PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties
The agency won the account following a multi-agency pitch that went on for around three months
http://www.mxmindia.com/2015/01/payumoney-appoints-leo-burnett-as-creative-agency-mindshare-to-handle-media-duties/

Discovery to go big on sports, hires top deck
Jean-Thierry Augustin appointed President, Sports Strategy & Development at Discovery Networks International; Peter Hutton to join Eurosport as Chief Executive Officer
http://www.mxmindia.com/2015/01/discovery-to-go-big-on-sports-hires-top-deck/

Viacom18 returns with 3rd edition of Future Leadership Program
Viacom18 team to visit 13 campuses across Indore, Kolkata, Mangalore, Pune, Mumbai, New Delhi, Bangalore
http://www.mxmindia.com/2015/01/viacom18-returns-with-3rd-edition-of-future-leadership-program/

Citi announces rollout of Journalistic Excellence Awards
Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York
http://www.mxmindia.com/2015/01/citi-announces-rollout-of-journalistic-excellence-awards/

O&M unveils new campaign for KFC's new offering Flaming Crunch
The film showcases a kid who won't stop at anything while he chases his dream
http://www.mxmindia.com/2015/01/om-unveils-new-campaign-for-kfcs-new-offering-flaming-crunch/

DDB MudraMax-OOH unveils Mr. M for Shine.com's latest campaign
Shine.com has introduced a new friend for all seasons - a young working professional who happens to be a mouse
http://www.mxmindia.com/2015/01/ddb-mudramax-ooh-unveils-mr-m-for-shine-coms-latest-campaign/

Burson-Marsteller appoints Terri-Helen as President & CEO - APAC
Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer
http://www.mxmindia.com/2015/01/burson-marsteller-appoints-terri-helen-as-president-ceo-apac/

Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering
This is in continuation with the company’s vision of helping a million merchants to go online in three years
http://www.mxmindia.com/2015/01/snapdeal-strengthens-appoints-bhuvan-gupta-as-vp-engineering/

Grasshoppers bags creative biz of Big Wong
With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

http://www.mxmindia.com/2015/01/grasshoppers-bags-creative-biz-of-big-wong/

Stories on 14th Jan '15

Change of Guard at JWT. Tarun Rai is new CEO South Asia
The outgoing WWM CEO will take over from Colvyn Harris who will assume a global role
http://www.mxmindia.com/2015/01/change-of-guard-at-jwt-tarun-rai-is-new-ceo-south-asia/

MEC unveils its fifth annual Review Preview
2015 edition pulls together key global thought leadership essays
http://www.mxmindia.com/2015/01/mec-unveils-its-fifth-annual-review-preview/

DDB Mudra North wins creative mandate for Pan Bahar
There is no incumbent agency on the account
http://www.mxmindia.com/2015/01/ddb-mudra-north-wins-creative-mandate-for-pan-bahar/

Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna
Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna
http://www.mxmindia.com/2015/01/dr-uday-nirgudkar-of-zee-24-taas-to-hold-additional-charge-of-dna/

Sanjeev Kotnala: Is there a deeper consumer understanding in the new Dabur TVC?
In our social framework, hair for a woman has a lot more meaning than just an accessory, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-is-there-a-deeper-consumer-understanding-in-the-new-dabur-tvc/

Ranjona Banerji: Why it's not cowardly to differ with Charlie Hebdo
Commentaries on journalism - often by people who have little or no experience of journalism - sometimes comment in horrified terms about "self-censorship", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-why-its-not-cowardly-to-differ-with-charlie-hebdo/

Star Utsav refreshes logo
Star Utsav's brand new refreshed logo is in line with STAR India's Crystal Ruby star
http://www.mxmindia.com/2015/01/star-utsav-refreshes-logo/

Turner appointed licensing agent for Mr Bean in Asia
In 2015, Mr Bean celebrates its 25th anniversary with the brand going from strength to strength
http://www.mxmindia.com/2015/01/turner-appointed-licensing-agent-for-mr-bean-in-asia/

Tarun Rai to take charge at JWT South, Colvyn Harris gets global role
J Walter Thompson names Tarun Rai as its new South Asia CEO replacing  Colvyn Harris who will take up a global role as executive director, global growth and client development

http://www.mxmindia.com/2015/01/tarun-rai-to-take-charge-at-jwt-south-colvyn-harris-gets-global-role/

Stories on 25th Aug 14

Chennai@375: How the metrop can Rise and Shine in advertising
Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai's highs and lows and how it can regain lost glory
http://www.mxmindia.com/2014/08/chennai375-how-the-metrop-can-rise-and-shine-in-advertising/

REALTY CHECK: Day 13 | Entire real estate ecosystem needs encouragement
What makes the health of the real estate sector very important is that it impacts several industries and hence facets of the economy, writes Saurabh Dant, CEO, Sakshi Developers
http://www.mxmindia.com/2014/08/realty-check-day-13-entire-real-estate-ecosystem-needs-encouragement/


Chennai@175: Madras to Chennai - Evolution of media in the last 150 years
Once considered an overgrown village that went to sleep by 9 pm, Madras during the past decade has acquired a 24 x 7 reputation, writes RV Rajan
http://www.mxmindia.com/2014/08/chennai175-madras-to-chennai-evolution-of-media-in-the-last-150-years/

Chennai@375: The East and West Shall Meet in the South
Having worked in Mumbai, Bengaluru and Chennai, Sridharan Narayan looks forward to the day when the Tamil Nadu capital will become the next migratory halt for advertising professionals
http://www.mxmindia.com/2014/08/chennai375-sridharan-narayan-the-east-and-west-shall-meet-in-the-south/

JWT likely to win global ad contract from Tatas
J Walter Thompson likely to win global advertising contract from Tatas for image makeover
http://www.mxmindia.com/2014/08/jwt-likely-to-win-global-ad-contract-from-tatas/

Business Standard celebrates 40 years
Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large
http://www.mxmindia.com/2014/08/business-standard-unveils-series-of-initiatives-on-completion-of-40-years/

Savvy Dilip joins ITV Network as Group CMO
Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network
http://www.mxmindia.com/2014/08/savvy-dilip-joins-itv-network-as-group-cmo/

Amith Prabhu: Public Reputation cannot be built in a day
Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-public-reputation-cannot-be-built-in-a-day/

What Ticks for Indian Consumers/ Children - Raghu Bhatt and Krishna Desai
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Raghu Bhatt and Krishna Desai
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-raghu-bhatt-and-krishna-desai/

Creativeland Asia unveils campaign for Cinthol Confidence+
The latest campaign, created by Creativeland Asia, is released digitally and on television to spread the spirit of conquering fear and germs
http://www.mxmindia.com/2014/08/creativeland-asia-unveils-campaign-for-cinthol-confidence/

I&B intervention gives ASCI more teeth to curb ads that violate guidelines
Ministry of I&B issues an Advisory to TV channels to stop broadcast of teleshopping advertisements which ASCI have ruled to be in violation of its Code of Conduct

http://www.mxmindia.com/2014/08/ib-intervention-gives-asci-more-teeth-to-curb-ads-that-violate-guidelines/