Friday 20 January 2017

Stories on 20th Jan '17

How & Why Social Video can turn marketers into broadcasters
A WARC-Deloitte report puts social video among the Top 6 key trends marketers must watch out for. Here are some insights
http://www.mxmindia.com/?p=98641

Ranjona Banerji: Owners and managements to blame if & when newspapers die
The possible demise of the Indian newspaper industry may be imminent but the fault will lie with the newspaper owners and managements themselves, writes RanjonaBanerji
http://www.mxmindia.com/?p=98640

Indigo iStrat wins Indepay Networks mandate
The account was awarded following a multi-agency pitchof the financial services firm
http://www.mxmindia.com/?p=98632

BTL Baatein: Abhay Mokal, Vertoz... Powered by VISCOMM
The beauty of digital advertising and BTL is that, everything is measurable, and we can choose the targeting to reach the right audience, says AbhayMokal of Vertozin this edition of BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98631

HT Media hands over complete portfolio mandate to Dentsu Impact
Dentsu was already handling Hindustan, Mint and Shine.com
http://www.mxmindia.com/?p=98630

Jugnoo assumes fresh brand identity; introduces new logo
Part of its re-branding initiative that includes new UI and additional services
http://www.mxmindia.com/?p=98629

BlueStone launches campaign for Valentine's season
Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line
http://www.mxmindia.com/?p=98447

Actor Sonu Sood appointed brand ambassador for IG International
Known for his fit physique, SonuSood recommends a fruitarian diet for all
http://www.mxmindia.com/?p=98581

Penguin celebrates its thirtieth year of publishing in India
The publisher announces a year-long campaign 'Keep Reading' on its anniversary
http://www.mxmindia.com/?p=98446