Wednesday 25 January 2017

Stories on 25th Jan '17

Exclusive: Sam Balsara on GroupM acquiring 76% in MediaCom India: In today's world, you can be a partner and competitor to the same entity...
GroupM exercised its right to acquire majority stake after eight years of the 2008 jv deal
http://www.mxmindia.com/?p=98812

Sanjeev Kotnala: How Coke InNoWait's and Amplifies
Beverage giant Coca-Cola has been one such company that has been playing with a range innovation from small to large canvas, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98801

Starcom bags media mandate of Merck's Consumer Healthcare brands
The agency will handle brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®
http://www.mxmindia.com/?p=98811

Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing
A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing
http://www.mxmindia.com/?p=98808

Colors takes the live route with Rising Star
The new show will be on weekends (Sat-Sun) at 9pm from February 4
http://www.mxmindia.com/?p=98798

DSP BlackRock unveils #Taxytis campaign
Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis
http://www.mxmindia.com/?p=98810

SBI Life unveils campaign to promote new endowment plan
The TVC lays emphasis on the idea of not having to compromise one's wishes while ensuring family's protection
http://www.mxmindia.com/?p=98809

Integral PR to be rechristened Integral
Change in name and positioning marks its 20thyear
http://www.mxmindia.com/?p=98807