Thursday, 12 January 2017

Stories on 12th Jan '17

Big benefits for brands from VR & AR: WARC
VR and AR are set to revolutionise the e-commerce industry, with a value that is predicted to hit $150bn by 2020
http://www.mxmindia.com/?p=98367

Dear MxM by Jaisurya Das: Is it fair to expect a drop for women working till late?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98377

Cybercrime cell files FIR against K Sera Sera on Force2
K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.
http://www.mxmindia.com/?p=98392

MEC India to handle media duties for Vistaprint
The account will be handled by MEC's Mumbai branch
http://www.mxmindia.com/?p=98382

Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore
Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends - handpicked by top fashion experts, accessible to its consumers
http://www.mxmindia.com/?p=98369

Siddhartha Mukherjee: FMCG can lead the change in PR Industry
The FMCG sector has the potential to change the future dynamics and growth pattern of PR industry for the better, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=98371

Chrome DM launches Interconnexion for broadcasters and distribution service providers
It is an online application which has been designed to depict feed tracking for each headend
http://www.mxmindia.com/?p=98370