Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862