Stories on 20th Jan '17

How & Why Social Video can turn marketers into broadcasters
A WARC-Deloitte report puts social video among the Top 6 key trends marketers must watch out for. Here are some insights
http://www.mxmindia.com/?p=98641

Ranjona Banerji: Owners and managements to blame if & when newspapers die
The possible demise of the Indian newspaper industry may be imminent but the fault will lie with the newspaper owners and managements themselves, writes RanjonaBanerji
http://www.mxmindia.com/?p=98640

Indigo iStrat wins Indepay Networks mandate
The account was awarded following a multi-agency pitchof the financial services firm
http://www.mxmindia.com/?p=98632

BTL Baatein: Abhay Mokal, Vertoz... Powered by VISCOMM
The beauty of digital advertising and BTL is that, everything is measurable, and we can choose the targeting to reach the right audience, says AbhayMokal of Vertozin this edition of BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98631

HT Media hands over complete portfolio mandate to Dentsu Impact
Dentsu was already handling Hindustan, Mint and Shine.com
http://www.mxmindia.com/?p=98630

Jugnoo assumes fresh brand identity; introduces new logo
Part of its re-branding initiative that includes new UI and additional services
http://www.mxmindia.com/?p=98629

BlueStone launches campaign for Valentine's season
Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line
http://www.mxmindia.com/?p=98447

Actor Sonu Sood appointed brand ambassador for IG International
Known for his fit physique, SonuSood recommends a fruitarian diet for all
http://www.mxmindia.com/?p=98581

Penguin celebrates its thirtieth year of publishing in India
The publisher announces a year-long campaign 'Keep Reading' on its anniversary
http://www.mxmindia.com/?p=98446

Stories on 20th Aug '15

'There is space for more creative awards'
IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October
http://www.mxmindia.com/2015/08/there-is-space-for-more-creative-awards/

Rahul Joshi joins Network18 as Group Editor-in-Chief & CEO News
The Economic Times Editorial Director joins Network18 as CEO News and Group Editor-in-Chief
http://www.mxmindia.com/2015/08/rahul-joshi-joins-network18-as-group-editor-in-chief-ceo-news/

Dear MxM by Jaisurya Das: My sister is going around with a journalist. But do journos earn well? Do I discourage her...?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues
http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-sister-is-going-around-with-a-journalist-but-do-journos-earn-well-should-i-discourage-her-from-going-ahead-with-the-relationship/

Godrej HIT & LinTeractive unveil 'Track the Bite' App on occasion of World Mosquito Day
The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places
http://www.mxmindia.com/2015/08/godrej-hit-linteractive-unveil-track-the-bite-app-on-occasion-of-world-mosquito-day/

Hakuhodo Percept appoints Saurav Dasgupta as Creative Director
Dasgupta, an award-winning creative professional comes with more than 12 years of experience
http://www.mxmindia.com/2015/08/hakuhodo-percept-appoints-saurav-dasgupta-as-creative-director/

Take the right call - Trucaller's high pitch to consumers
Onboards actor Nawazuddin Siddiqui for the 360 degree campaign
http://www.mxmindia.com/2015/08/take-the-right-call-trucallers-high-pitch-to-consumers/

Hike strengthens its Leadership Team
Announces appointment of Vidur Vyas as VP Marketing and Sumit Mehra as Studio Head
http://www.mxmindia.com/2015/08/hike-strengthens-its-leadership-team/

Lenovo and Yuwa partner to offer tech exposure to rural community
This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas

http://www.mxmindia.com/2015/08/lenovo-and-yuwa-partner-to-offer-tech-exposure-to-rural-community/

Stories on 8th Oct 14

Still unsure about BARC's proposed measurement regime? Try these FAQs
Presenting an interesting set of FAQs that BARC has circulated to the fraternity and put up on its website
http://www.mxmindia.com/2014/10/still-unsure-about-barcs-proposed-measurement-regime-try-these-faqs/

Samsung, Apple to spend Rs 200 crore on promotions
The stakes couldn't be higher for Apple and Samsung this Diwali as they unleash their newest devices - the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4
http://www.mxmindia.com/2014/10/samsung-apple-to-spend-rs-200-crore-on-promotions/

Sanjeev Kotnala: Is Innovation in Print Dead?
Today, more than ever before, print needs innovation to bring back some mystic and romance in the category, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-is-innovation-in-print-dead/

APAC Effie Awards 2015 calls for entries
The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia
http://www.mxmindia.com/2014/10/apac-effie-awards-2015-calls-for-entries/

Marie-Claire Barker joins MEC as Global Chief Talent Officer
She will work with the agency's global CEO Charles Courtier; the company's global Executive Committee
http://www.mxmindia.com/2014/10/marie-claire-barker-joins-mec-as-global-chief-talent-officer/

Interactive TV releases Cinema Audit & Monitoring report
The report documents important specifics of the month of August including presence of each category and brands in cinema
http://www.mxmindia.com/2014/10/interactive-tv-releases-cinema-audit-monitoring-report/

Soho Square unveils new campaign for PC Jewellers
PCJ's brand thought Naye Zamaane Ke Heere will also be carried forward in print which will break after the film campaign
http://www.mxmindia.com/2014/10/soho-square-unveils-new-campaign-for-pc-jewellers/

Contract rolls out new campaign for Cadbury Celebrations
This year the brand has taken it upon itself to take a closer look at festivals, and what they mean to us today
http://www.mxmindia.com/2014/10/contract-rolls-out-new-campaign-for-cadbury-celebrations/

What Ticks for Indian Consumers/ Teens - Rohit Ohri and Ferzad Palia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohit Ohri and Ferzad Palia
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-rohit-ohri-and-ferzad-palia/

Roger Davies joins Robosoft as VP & GM
During his tenure in the mobile industry Roger has been engaged in creating and driving deployment of content globally
http://www.mxmindia.com/2014/10/roger-davies-joins-robosoft-as-vp-gm/

Dish TV announces new HD feature for North India
The overall packaging, with enhanced HD and sports bouquet will encourage viewers in the metros and larger cities to subscribe to new offerings from, Dish TV

http://www.mxmindia.com/2014/10/dish-tv-announces-new-hd-feature-for-north-india/