Stories on 8th Oct 14

Still unsure about BARC's proposed measurement regime? Try these FAQs
Presenting an interesting set of FAQs that BARC has circulated to the fraternity and put up on its website
http://www.mxmindia.com/2014/10/still-unsure-about-barcs-proposed-measurement-regime-try-these-faqs/

Samsung, Apple to spend Rs 200 crore on promotions
The stakes couldn't be higher for Apple and Samsung this Diwali as they unleash their newest devices - the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4
http://www.mxmindia.com/2014/10/samsung-apple-to-spend-rs-200-crore-on-promotions/

Sanjeev Kotnala: Is Innovation in Print Dead?
Today, more than ever before, print needs innovation to bring back some mystic and romance in the category, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-is-innovation-in-print-dead/

APAC Effie Awards 2015 calls for entries
The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia
http://www.mxmindia.com/2014/10/apac-effie-awards-2015-calls-for-entries/

Marie-Claire Barker joins MEC as Global Chief Talent Officer
She will work with the agency's global CEO Charles Courtier; the company's global Executive Committee
http://www.mxmindia.com/2014/10/marie-claire-barker-joins-mec-as-global-chief-talent-officer/

Interactive TV releases Cinema Audit & Monitoring report
The report documents important specifics of the month of August including presence of each category and brands in cinema
http://www.mxmindia.com/2014/10/interactive-tv-releases-cinema-audit-monitoring-report/

Soho Square unveils new campaign for PC Jewellers
PCJ's brand thought Naye Zamaane Ke Heere will also be carried forward in print which will break after the film campaign
http://www.mxmindia.com/2014/10/soho-square-unveils-new-campaign-for-pc-jewellers/

Contract rolls out new campaign for Cadbury Celebrations
This year the brand has taken it upon itself to take a closer look at festivals, and what they mean to us today
http://www.mxmindia.com/2014/10/contract-rolls-out-new-campaign-for-cadbury-celebrations/

What Ticks for Indian Consumers/ Teens - Rohit Ohri and Ferzad Palia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohit Ohri and Ferzad Palia
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-rohit-ohri-and-ferzad-palia/

Roger Davies joins Robosoft as VP & GM
During his tenure in the mobile industry Roger has been engaged in creating and driving deployment of content globally
http://www.mxmindia.com/2014/10/roger-davies-joins-robosoft-as-vp-gm/

Dish TV announces new HD feature for North India
The overall packaging, with enhanced HD and sports bouquet will encourage viewers in the metros and larger cities to subscribe to new offerings from, Dish TV

http://www.mxmindia.com/2014/10/dish-tv-announces-new-hd-feature-for-north-india/

Stories on 4th Apr '14

What Carter Mr Murray has in store for FCB?
Just seven months into the job, the 38-year-old CEO is trying to rid the international giant of negative karma
http://www.mxmindia.com/2014/04/what-carter-mr-murray-has-in-store-for-fcb/

Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year
Indian entries bagged six awards where a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes were presented
http://www.mxmindia.com/2014/04/lowe-lintas-shines-at-apac-effie-2014-second-runner-up-in-agency-of-the-year/

AAAI announces the winners of Young Lions Competitions
AAAI has announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories
http://www.mxmindia.com/2014/04/aaai-announces-the-winners-of-young-lions-competitions/

Shailesh Kapoor: Adventure? You're in the wrong country!
One would hope that shows like Khatron Ke Khiladi do their bit in making a small difference in creating more exposure for a largely inward-looking populace, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-adventure-youre-in-the-wrong-country/

Ranjona Banerji: Is it right to watch the Tejpal tapes?
Does a journalist who comes by such red-hot material abide by the law and refuse to view it or write about, asks Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-is-it-right-to-watch-the-tejpal-tapes/

Mobile phones a clear favourite for video consumption, notes Vuclip study
Vuclip has announced the results of a study of Vuclip's user base conducted by leading global marketing and research firm
http://www.mxmindia.com/2014/04/mobile-phones-a-clear-favourite-for-video-consumption-notes-vuclip-study/

Zippo unveils global integrated campaign to reach out to its TG
Zippo has rolled out a global integrated campaign designed to reach its target audience in a unique and compelling way
http://www.mxmindia.com/2014/04/zippo-unveils-global-integrated-campaign-to-reach-out-to-its-tg/

3rd edition of Save Our Tigers to highlight key issues
NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' - the largest and the most comprehensive media campaign

http://www.mxmindia.com/2014/04/3rd-edition-of-save-our-tigers-to-highlight-key-issues/