Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India

An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more

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Sanjeev Kotnala: Model Village approach; the need of Rural CSR

The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more

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Neeraj Roy elected President of IAA India

Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more

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BARC hires digital biz head from Nielsen USA

The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more

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Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart

This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more

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Deepika plays to the festive tune for Coca Cola's latest campaign

Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more

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Himalaya unveils digital campaign targeting mothers

Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more

Stories on 21st Sep '15

Channel, Context, Content & Connect
Highlights of the The Four Cs of Mobile Advertising study published by Omnicom Media Group in and Epinion
http://www.mxmindia.com/2015/09/channel-context-content-connect/

Raj Nayak, mancom take charge at Ad Club
The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation
http://www.mxmindia.com/2015/09/raj-nayak-mancom-take-charge-at-ad-club/

BARC Data for Week 36 (Sept 5-11, 2015)
Here's BARC data for Week 36 (Sept 5-11, 2015)... for the GECs and more!
http://www.mxmindia.com/2015/09/barc-data-for-week-36-sept-5-11-2015%e2%80%8b/

RAM Ratings for Week 36 Aug 30-Sept 5, 2015
Presenting RAM Ratings for Week 36 of 2015... that's August 30 to September 5, 2015
http://www.mxmindia.com/2015/09/ram-ratings-for-week-36-aug-30-sept-5-2015/

Amith Prabhu: What the new PRCAI President ought to do?
An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing
http://www.mxmindia.com/2015/09/amith-prabhu-what-the-new-prcai-president-ought-to-do/

Miami Ad School Mumbai bags Clio Silver
McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015
http://www.mxmindia.com/2015/09/miami-ad-school-mumbai-bags-clio-silver/

Dell unveils #ShareTheJoy campaign for the festive season
This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer
http://www.mxmindia.com/2015/09/dell-unveils-sharethejoy-campaign-for-the-festive-season/

Jack in the Box Worldwide bags digital account of TUI India
JITB's mandate includes buying digital media space for the experiential travel company

http://www.mxmindia.com/2015/09/jack-in-the-box-worldwide-bags-digital-account-of-tui-india/

Stories on 20th Aug '15

'There is space for more creative awards'
IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October
http://www.mxmindia.com/2015/08/there-is-space-for-more-creative-awards/

Rahul Joshi joins Network18 as Group Editor-in-Chief & CEO News
The Economic Times Editorial Director joins Network18 as CEO News and Group Editor-in-Chief
http://www.mxmindia.com/2015/08/rahul-joshi-joins-network18-as-group-editor-in-chief-ceo-news/

Dear MxM by Jaisurya Das: My sister is going around with a journalist. But do journos earn well? Do I discourage her...?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues
http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-sister-is-going-around-with-a-journalist-but-do-journos-earn-well-should-i-discourage-her-from-going-ahead-with-the-relationship/

Godrej HIT & LinTeractive unveil 'Track the Bite' App on occasion of World Mosquito Day
The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places
http://www.mxmindia.com/2015/08/godrej-hit-linteractive-unveil-track-the-bite-app-on-occasion-of-world-mosquito-day/

Hakuhodo Percept appoints Saurav Dasgupta as Creative Director
Dasgupta, an award-winning creative professional comes with more than 12 years of experience
http://www.mxmindia.com/2015/08/hakuhodo-percept-appoints-saurav-dasgupta-as-creative-director/

Take the right call - Trucaller's high pitch to consumers
Onboards actor Nawazuddin Siddiqui for the 360 degree campaign
http://www.mxmindia.com/2015/08/take-the-right-call-trucallers-high-pitch-to-consumers/

Hike strengthens its Leadership Team
Announces appointment of Vidur Vyas as VP Marketing and Sumit Mehra as Studio Head
http://www.mxmindia.com/2015/08/hike-strengthens-its-leadership-team/

Lenovo and Yuwa partner to offer tech exposure to rural community
This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas

http://www.mxmindia.com/2015/08/lenovo-and-yuwa-partner-to-offer-tech-exposure-to-rural-community/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/