Stories on 13th Feb '15

The MxM Quiz on Brands & the World Cup
Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!
http://www.mxmindia.com/2015/02/the-mxm-quiz-on-brands-the-world-cup/

Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications
Pi Communications will be the new identity of M&C Saatchi Direct & Digital as Rakhshin Patel and Sumantra Sengupta assumes majority stake in the agency
http://www.mxmindia.com/2015/02/rakhshin-patel-sumantra-sengupta-turn-majority-shareholders-of-mc-saatchi-direct-digital-agency-now-called-pi-communications/

Shailesh Kapoor: Ranking The World Cups: 1983-2011
After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-ranking-the-world-cups-1983-2011/

Ranjona Banerji: The nation wants to know when Barack Obama will answer Times Now! No, really!
In a jingoistic way, it is heartening to see an Indian TV anchor, watched by 1.2 billion people (Goswami hinted at that on Thursday night though I have yet to see it in a Times Now ad) ask questions of the US president with no hope of ever getting an answer, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-the-nation-wants-to-know-when-barack-obama-will-answer-times-now-no-really/

Maxus bags media mandate for ICC Cricket World Cup 2015
A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015
http://www.mxmindia.com/2015/02/maxus-bags-media-mandate-for-icc-cricket-world-cup-2015/

Airtel highlights parents' role in new product campaign
The TVC also addresses key pain points that customers encounter while managing theirs & their family's mobile plans today
http://www.mxmindia.com/2015/02/airtel-highlights-parents-role-in-new-product-campaign/

RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express
A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures
http://www.mxmindia.com/2015/02/rb-gets-jacqueline-to-promote-benefits-of-scholl-velvet-smooth-express/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends
http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Deepika gives a master-class in oral care for Orbit
The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits
http://www.mxmindia.com/2015/02/deepika-gives-a-master-class-in-oral-care-for-orbit/

Lipton Green Tea offers a new shopping experience with TracyLocke
The challenge lay in persuading shoppers on what benefits green tea offers them
http://www.mxmindia.com/2015/02/lipton-green-tea-offers-a-new-shopping-experience-with-tracylocke/

DDB MudraMax-OOH crafts outdoor campaign for South African Tourism
The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers
http://www.mxmindia.com/2015/02/ddb-mudramax-ooh-crafts-outdoor-campaign-for-south-african-tourism/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends

http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Stories on 16th Jun 14

Tale of Two Awards: Abby & Kyoorius
Mediaah! Comment on the Abby at Goafest and Kyoorius. Plus: five suggestions for both for next year
http://www.mxmindia.com/2014/06/tale-of-two-awards-abby-kyoorius/

Kyoorius should wake Abby up: Piyush Pandey (+intvu with Madhukar Kamath)
The recipient of the maximum number of honours at Kyoorius Awards last Friday, Ogilvy & Mather bossman Piyush Pandey put things in perspective - the awards his agency won and the Kyoorius show. Also quick bytes from Madhukar Kamath, whose DDB Mudra was the only other agency to take home a Black Elephant
http://www.mxmindia.com/2014/06/kyoorius-should-wake-abby-up-piyush-pandey-intvu-with-madhukar-kamath/

Sanjeev Kotnala: Curious how things will be after #Kyoorius
Until recently head of brand and marketing at the Dainik Bhaskar group, Sanjeev Kotnala confesses that not getting his former brand to associate with the Kyoorius awards was a mistake. Now founder and Head Catalyst, P1P2Solutions, he comments on the Kyoorius Digital and Advertising Awards show held last week, interspersing his tweets while at the awards
http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/

Lukewarm start for India @CannesLions2014
The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes' 'Sweetie' by Lemz
http://www.mxmindia.com/2014/06/lukewarm-start-for-india-canneslions2014/

Luxor gets Deepika Padukone to promote new proposition
Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India
http://www.mxmindia.com/2014/06/luxor-gets-deepika-padukone-to-promote-new-proposition/

TheOneAlliance records decent growth
Launches seven new channels in the bouquet
http://www.mxmindia.com/2014/06/theonealliance-records-decent-growth/

Sonal Dabral to mentor Creative Women at Cannes Lions
The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project
http://www.mxmindia.com/2014/06/sonal-dabral-to-mentor-creative-women-at-cannes-lions/

Eikona samples football popularity before World Cup
Eikona did a curtain raiser on the PR buzz created by the FIFA custodians during the week prior to the opening day in Print media
http://www.mxmindia.com/2014/06/eikona-samples-football-popularity-before-world-cup/

Amith Prabhu: The elusive Cannes Lion
I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-elusive-cannes-lion/