Stories on 5th May '15

GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO
Tushar Vyas is Chief Strategy Officer and Lakshmi Narasimhan is back in the fold as Chief Growth Officer
http://www.mxmindia.com/2015/05/groupm-restructures-top-deck-cfo-sridhar-ramasubramanian-is-coo/

Aircel picks DDB Mudra Group as its creative agency
Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million
http://www.mxmindia.com/2015/05/aircel-picks-ddb-mudra-group-as-its-creative-agency/

Rahul Jauhari appointed CCO at Rediffusion Y&R
Meanwhile Komal Bedi Sohal, will relocate to Y&R Singapore as Chief Creative Officer
http://www.mxmindia.com/2015/05/rahul-jauhari-appointed-cco-at-rediffusion-yr/

Ranjona Banerji: Insensitive and ultra-nationalistic sections taint Indian media
The insensitivity of some Indian reporters and their ultra-nationalist tone was seen as objectionable and Twitter was used as a form of revenge with #GoHomeIndianMedia, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-insensitive-and-ultra-nationalistic-sections-taint-indian-media/

Gionee unveils new campaign ELIFE S7
The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing
http://www.mxmindia.com/2015/05/gionee-unveils-new-campaign-elife-s7/

L & K Saatchi & Saatchi bags mandate of Siemens home appliances
The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company
http://www.mxmindia.com/2015/05/l-k-saatchi-saatchi-bags-mandate-of-siemens-home-appliances/

Vedanta unveils new logo
The logo refresh comes after 'Sesa Sterlite Limited' was renamed to 'Vedanta Limited'
http://www.mxmindia.com/2015/05/vedanta-unveils-new-logo/

Suparna Mucadum to head Kolkata ops for Rediffusion Y&R
She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R
http://www.mxmindia.com/2015/05/suparna-mucadum-to-head-kolkata-ops-for-rediffusion-yr/

Torque makes a winning start in Q2 '15
Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

http://www.mxmindia.com/2015/05/torque-makes-a-winning-start-in-q2-15/

Stories on 13th Feb '15

The MxM Quiz on Brands & the World Cup
Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!
http://www.mxmindia.com/2015/02/the-mxm-quiz-on-brands-the-world-cup/

Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications
Pi Communications will be the new identity of M&C Saatchi Direct & Digital as Rakhshin Patel and Sumantra Sengupta assumes majority stake in the agency
http://www.mxmindia.com/2015/02/rakhshin-patel-sumantra-sengupta-turn-majority-shareholders-of-mc-saatchi-direct-digital-agency-now-called-pi-communications/

Shailesh Kapoor: Ranking The World Cups: 1983-2011
After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-ranking-the-world-cups-1983-2011/

Ranjona Banerji: The nation wants to know when Barack Obama will answer Times Now! No, really!
In a jingoistic way, it is heartening to see an Indian TV anchor, watched by 1.2 billion people (Goswami hinted at that on Thursday night though I have yet to see it in a Times Now ad) ask questions of the US president with no hope of ever getting an answer, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-the-nation-wants-to-know-when-barack-obama-will-answer-times-now-no-really/

Maxus bags media mandate for ICC Cricket World Cup 2015
A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015
http://www.mxmindia.com/2015/02/maxus-bags-media-mandate-for-icc-cricket-world-cup-2015/

Airtel highlights parents' role in new product campaign
The TVC also addresses key pain points that customers encounter while managing theirs & their family's mobile plans today
http://www.mxmindia.com/2015/02/airtel-highlights-parents-role-in-new-product-campaign/

RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express
A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures
http://www.mxmindia.com/2015/02/rb-gets-jacqueline-to-promote-benefits-of-scholl-velvet-smooth-express/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends
http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Deepika gives a master-class in oral care for Orbit
The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits
http://www.mxmindia.com/2015/02/deepika-gives-a-master-class-in-oral-care-for-orbit/

Lipton Green Tea offers a new shopping experience with TracyLocke
The challenge lay in persuading shoppers on what benefits green tea offers them
http://www.mxmindia.com/2015/02/lipton-green-tea-offers-a-new-shopping-experience-with-tracylocke/

DDB MudraMax-OOH crafts outdoor campaign for South African Tourism
The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers
http://www.mxmindia.com/2015/02/ddb-mudramax-ooh-crafts-outdoor-campaign-for-south-african-tourism/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends

http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/